Back of Napkin: New plays for the D&I playbook

02/26/19 • 42 min

Back of Napkin: CMO hot topics discussed in less time than lunch.

Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.

Episode mentions:

Lincoln Stephens
Eddie Murphy in Boomerang
Marcus Graham Project
WeWork FlatIron School
Beige is Not Nude
Nivea White is Purity
Kendall Jenner Pepsi Ad
Bernice King Tweet
How to Be Black and Get a Job in the Advertising Business Anyway
Bill Sharp

Episode mentions:

Previous Episode

Back of Napkin: The 2019 Crystal Ball

Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.

Episode Mentions:

Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxvertising
Jeetendr Sedhev
The Kim Kardashian Principle
McDonald's

Next Episode

Back of Napkin: Dissecting Pester Power

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview