Back of Napkin: It's Your Brand, Get Personal

05/30/19 • 27 min

Back of Napkin: CMO hot topics discussed in less time than lunch.

As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith

Episode Mentions:

Geico
Hallmark (FleishmanHillard Client)
Nike (FleishmanHillard Client)
KFC
Ted Rubin
Neiman Marcus
Nordstrom
Twitter
L. Michelle Smith

Previous Episode

Back of Napkin: Dissecting Pester Power

Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. Who is it? We’ll chat with FleishmanHillard’s Liz Hawks, expert on marketing to moms, and Jenni Fuller, Gen Z expert -- to get answers.

Episode Mentions:

Nike *FleishmanHillard client
Amazon
GoldieBlox
Teleflora
Target
YouTube
YouTube Kids
Ryan's ToyReview

Next Episode

Back of Napkin: PR Lions Jury Soundbites

Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from their experiences as members of the 2019 Cannes PR Lions Jury.

Episode mentions:

Michelle Hutton
Edelman
Yvonne van Bokhoven
Lewis Communications
Cornelia Kunze
i-sekai
Howard Pulchin
APCO
Marta Karlqvist
BCW Group Nordic
Vania Ciorlia
Ketchum
Jenna Young
Weber Shandwick
Shouvik Prasanna Mukherjee
Golin
The Tampon Book
Koshogo
The People's Seat
The Hidden Flag
Land of Free Press
Second Chances
Harmless Guns
MacCoin