4 – Unleashing the Power of Consistency: A Masterclass in Marketing and Branding with Mavens & Moguls’ Paige Arnof-Fenn

Your host, Liudmila Kiseleva, talks with the Founder and CEO of Mavens & Moguls, Paige Arnof-Fenn. Paige's journey began in the corporate world, working with two of the best consumer products companies globally, Procter and Gamble and Coca-Cola. These experiences provided her with a strong foundation in marketing and branding. She learned the basics of marketing really well, especially from Procter and Gamble, which invented the concept of brand management. This experience taught her how to run a business and build recognizable brands.

However, the dot-com era beckoned, and Paige decided to leave her corporate job to join a startup in the music and entertainment space on the West Coast. This startup, which had both B2B and B2C components, went public in 1999 before being sold to Yahoo. Paige then moved to the East Coast and joined another startup, which was later sold to Bertelsmann, the largest privately held media company in the world. Her journey continued with Zipcar, a startup that eventually became a global brand and was sold to Avis.

One of the key insights Paige shared during the conversation was the importance of consistency in building and living your brand. She emphasized that even though her company is not named after her, people still associate her with the brand. This led to her advice for CEOs to be consistent with their brand image in all aspects of their lives, whether it's at the grocery store, on the soccer field, or at a holiday party.

Paige believes that if you don't look consistent with your brand in person, it's hard to maintain a professional image online. She also highlighted the need for consistency across all platforms and touchpoints. Whether it's Facebook, LinkedIn, or any other platform, your brand should be consistent, and the core messages should align.

To learn more about Paige's work, click HERE and HERE.

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Want to learn more about Liudmila's work? Check out her website HERE.