#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

HANG IN THERE!

Between Exit Five and some companies that I am involved with I can tell you that right now stress and burnout in marketing is higher than I've ever noticed in my career (so at least the last 10 years). And it makes sense as to why: the economy slumping, leads to fewer companies wanting to spend, marketing gets cut in all different areas, and we're being asked to do more with less and we're stressed / burned out / questioning what we're doing and re-visiting your career path.

Hang in there.

Almost across the board this is the case right now. With the exception of AI companies, most B2B SaaS companies are have a tough go of it.

But maybe there's an opportunity for you to learn something new and acquire new skills during this time. Zoom out and look at your career - will you work at this one company in this one industry for the rest of your life? Probably not. So even if things aren't going great, can you take the longer term view and see what you can be learning right now? Can you think of it as you're being paid (hopefully...) to acquire new skills? Maybe you've never done a rebrand before but now you're being asked to do one one a shoestring budget. Great. Figure out how to get it done. Maybe you're selling to a new ICP and a new customer that you don't have experience writing for. Great. Maybe now you can add other layer to your depths as a writer and content creator. Maybe your boss is an absolute pain in the butt but the CEO is great and the company is in a great market. Can you learn from others around you in the company and in your industry and just ignore the PITA boss for a bit?

Take a minute to zoom out, think about your career, and see the next 6-12 months as "skills acquisition" and see where it takes you. Continue to work in your current job, but see it is they are paying you for your development and maybe that can change how you think about your day-to-day job for the time being, especially if company growth has slowed.

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Today’s episode is brought to you by Grammarly.

Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?

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