Awin-Win Marketing Podcast - S1 Ep4: US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon

S1 Ep4: US data law discussion with Gary Kibel, worldwide ad spend figures and gaming reviews on TripAdvisor and Amazon

09/24/18 • 39 min

In episode four of Awin Talks Kevin interviews US digital media attorney Gary Kibel to find out more about data privacy laws there and how they may affect online businesses. The team also discuss the case of the Italian man recently jailed for selling fraudulent reviews on TripAdvisor, as well as the news that some Amazon employees have been bribed to delete negative product reviews. And Craig quizzes Rob and Kev on their knowledge of current worldwide ad spend figures that have been recently published by eMarketer.

Previous Episode

S1 Ep3: Interview with Matt Wood, GDPR update, Snapchat stunts Facebook’s teenage growth

This month Rob interviews UK affiliate industry veteran Matt Wood. Matt’s played a pivotal role in the development of the UK affiliate scene thanks to prominent roles on both a publisher and agency side. More recently he’s founded the industry news website PerformanceIN as well as encouraging peers to meet and learn from each other through various conferences and award ceremonies that have become hugely important calendar events. Matt shares his thoughts on the current state of affiliate marketing and where he thinks its heading next. Rob and Kev also discuss the latest insights to be learnt from the impact of GDPR’s launch and how Snapchat are making significant inroads into Facebook’s domination of younger audiences and the importance of advertising disclosure for influencers when working with brands.

Next Episode

S1 Ep5: Golden Quarter Special – Black Friday, Singles’ Day & Click Frenzy

It’s Q4, the peak trading period for many online retailers and affiliates and so we decided to record a special edition of the podcast looking ahead to some of the biggest seasonal shopping dates. Singles’ Day, Black Friday and Australia’s Click Frenzy all take place during November and therefore it seemed a good opportunity to interview some experts on each of these retail events. Rob speaks to Rick Parada at the US-Chinese online shopping site RebatesMe about Singles’ Day, Kevin interviews Grant Arnott from the website Click Frenzy in Australia, and Craig chats with Andy Mulcahy at IMRG about the evolution of Black Friday.