15: Black Friday, Personalisation and Preparing for Peak with RevLifter’s James Maley

11/14/19 • 46 min

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.
Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.

Previous Episode

14: Commission Factory Announcement and a Closer Look at The US Industry

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.
From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.
And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.

Next Episode

16: Student Beans Interview, Black Friday Insights and 2019 Highlights

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.
Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.
Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...