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Awin Talks: Affiliate Marketing Insights

Awin

Want to learn more about the global affiliate marketing industry? Then tune into the Awin Talks podcast. Every month we interview key figures from across the industry to understand how companies are using this innovative marketing model to reach audiences online and grow their businesses. Hosted by Awin's Head of Content, Rob Davinson, the Awin Talks podcast is your perfect audio companion for exploring the world of affiliate marketing.

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Top 10 Awin Talks: Affiliate Marketing Insights Episodes

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12/09/19 • 44 min

This month Rob speaks to Jamie White, Sales Director at the publisher company Student Beans. Jamie discussed the Student Beans proposition, how affiliate marketing is integral to their business, and what they’ve learnt about their younger, Gen Z audience from working with them so extensively. Jamie also discussed his recent foray into public speaking and how that went at the recent PI LIVE conference in London.
Kevin and Rob discuss the recent performance Awin witnessed over the course of Black Friday and the wider Cyber Week, and Kevin hears from a selection of colleagues about their highlights from the last 12 months.
Rob then puts Kevin and Craig’s industry knowledge to the test with the annual Christmas podcast quiz, with Craig keen to defend his crown...
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12/09/19 • 44 min

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11/14/19 • 46 min

This month is a vitally important one. It’s peak season with Singles’ Day and Black Friday ensuring a huge amount of sales activity over the course of the month and millions of online shoppers looking for the right deal for them.
Therefore we invited James Maley, Head of Business Development at RevLifter, on to the podcast to discuss how their personalisation technology is helping retailers to deliver the right deals at the right time to consumers during peak.
Awin’s Product Marketing Manager, Ed Chaput, also drops in to give us some product updates and reveals a podcast exclusive on one of the new technology partners being made available soon within the Awin MasterTag.
Finally, Kevin, Craig and Rob discuss the recent IPMA awards, PI LIVE 2019, the new UK Publisher Board initiative, and the implications of an affiliate advertising disclosure ruling from the Advertising Standards Authority.
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11/14/19 • 46 min

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10/04/19 • 45 min

Big news is announced this month with Awin investing an equity stake in Australia’s leading affiliate network, Commission Factory. Kevin takes the opportunity to speak to Commission Factory’s CEO and co-founder Zane McIntyre about what the investment means as well as about some of the local nuances of the Australian market.
From Australia to the US. Earlier this summer Rob interviewed Tricia Meyer, Executive Director at the local trade body the Performance Marketing Association, about their inaugural study of the US affiliate market at Affiliate Summit East in New York. The publication represents the very first time the industry has been formally assessed out there and provided clear evidence that the channel is in healthy shape. We feature an excerpt from that on-stage interview in this month’s episode.
And finally, Rob speaks to Greg Hoffman, CEO and co-founder of the OPM (Outsourced Programme Management) agency Apogee about the state of the US affiliate industry and his views on its likely prospects for the future. OPMs like Greg’s play an instrumental role in the US affiliate market and Greg discusses why that’s the case and what he’s learnt from his extensive time working in the industry.
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10/04/19 • 45 min

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Working with trade bodies can be an incredibly productive way of amplifying the voice of your industry to a wider audience. This month we chat to Clare O’Brien and Emma Sutton from ISBA, the trade body that represents leading advertisers. As the organisation increasingly focuses on performance marketing, Kevin chats to Clare and Emma about some of the challenges the dizzying array of digital technologies presents to brands. He also discusses how affiliate marketing can position itself to better communicate its benefits to a more senior audience. Also this month we revisit our publisher picks slot to identify a couple of partners – one new, one existing – who are shaking up the affiliate space. Tazmin Hansen from the publisher team shares her thoughts and advice about how to work with these publishers. Kate Irvine also joins us as she asks for your vote in securing a speaker slot at this year’s PILive. Kate explains the rationale behind her two ideas, ‘What can Affiliate Marketing offer Generation Z and ‘Affiliate Marketing; The good, the Bad and the Ugly Account Management Practices’ and why she’d love to share her thoughts with the wider PILive community in October. For the first time people will be asked to vote from a shortlist of nine sessions, with the winner taking to the stage in 2019. You can vote for one of Kate’s two shortlisted sessions here. Lastly we cover off a couple of topics in the news, the release of the US’s groundbreaking affiliate marketing study and how Ofcom changes in how consumers can switch their sim-only deals had a significant impact on telecoms affiliate programmes.
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08/29/19 • 49 min

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08/07/19 • 41 min

This month we’re chatting to founder of Manchester agency R.O.EYE, Mark Kuhilow about the new partnership between his company and Awin, offering brands a more nuanced view about the value affiliates bring in the purchase path. Mark explains how the idea for developing their attribution software, SingleView, came about and the methodology used in determining how affiliates complement other digital channels. He also shares how brands have used it to focus their attention on those affiliates driving more incremental value. Read more about the partnership here. Awin has used the market leading business intelligence tool Tableau for a number of years and Craig chats to Kevin about the company’s recent annual conference and the main topics that were discussed at the event. Craig also discuss how Awin is investing in business intelligence and how it’s being used to optimise affiliate campaigns and expedite additional insights as well as uncover the impact of more macro topics such as Safari’s ITP updates. Finally we touch on the recent GDPR and Facebook ruling from Germany that could be instrumental in defining the data controller/processor relationship.
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08/07/19 • 41 min

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11: ThinkTank US & UK Conference Highlights

Awin Talks: Affiliate Marketing Insights

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07/02/19 • 37 min

This month the podcast features a variety of audio highlights from Awin’s recent annual conferences in the US and the UK. Every year, Awin hosts its own industry events where its partners can come together to meet, network and learn more about the current trends within the affiliate industry. It’s a hugely valuable opportunity for businesses of every shape and size and both events had packed agendas, filled with content from a host of speakers. In Chicago Rob appeared on stage to interview a trio of contributors to this year’s Awin Report to hear more about their thoughts on the state of digital marketing and the affiliate channel. Tijs van Santen, CRO at Button, discussed the evolution of mobile and the profound influence that is having upon ecommerce right now. Kim Westwood, MD of Shopping Links, explained how influencer marketing is becoming increasingly professionalised and how it has been adopted by the affiliate channel to great effect. And Gary Kibel, attorney and partner of Davis & Gilbert LLP, provided an informative and illuminating summary of what the California Consumer Privacy Act consists of and how it differs to Europe’s GDPR. We then hear an excerpt from the UK conference in London where the Awin board and its UK Country Manager, Ian Charlesworth, are quizzed by Lisa Hammond, Awin’s Marketing Director, about the state of affiliate marketing and Awin’s position within it.
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07/02/19 • 37 min

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05/22/19 • 32 min

This month, Craig and Rob co-host the podcast with Awin colleague Clementyne Lavender, the recent winner of the performance channel’s Industry Rising Star award. Clem sheds some light on the gruelling process involved in being assessed for the award and describes some of the experiences she had as the network’s Media Partnerships Manager that helped swing the vote her way. Our main interview is with Sophie Parry-Billings, Senior Marketing Manager, EMEA at the agency Acceleration Partners, and focuses on the industry initiative Turn the Talk. Turn the Talk is focused on empowering people and improving the diversity of voices from across the performance industry. Sophie has been instrumental in promoting the initiative and she explains why it’s such an important subject, what they’ve achieved so far, and the initiative’s plans for the future. Finally, Craig hosts another round of Publisher Picks, asking Clem to highlight two new publishers on the network for listeners to make a note of.
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05/22/19 • 32 min

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04/15/19 • 45 min

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04/15/19 • 45 min

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8: Awin Report 2019 Launch & Interviews

Awin Talks: Affiliate Marketing Insights

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04/01/19 • 33 min

Awin’s annual global guide to the state of the affiliate industry, The Awin Report, is back with a new edition for 2019. In this month’s episode of Awin Talks Rob, Kevin and Craig discuss the themes of the 2019 publication and also interview a selection of this year’s contributors.

Rob speaks to Sean Mahon, Affiliate Team Leader at the agency Equator, about his guest article in the report which focuses on the role of affiliates within the wider digital mix.

Kevin interviews Vicky Bruce, Head of Affiliates at The Telegraph, and Simon Bird, co-founder at RevLifter, a new ecommerce technology partner. Their discussion features some frank and illuminating views on the state of the channel and what its prospects are for the future.

Finally, Rob chats to Chris Johnson, Client Services Director at Groupon, and hears more about his featured article in the report which highlights the importance of storytelling in affiliate campaigns.

You can download a digital interactive copy of The Awin Report 2019 for free here. And, if you’d like to contact us about future subjects to focus on in the Awin Talks podcast please email Kevin, Craig and Rob here.

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04/01/19 • 33 min

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01/17/20 • 56 min

The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures. First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry. Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry. This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here. If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.
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01/17/20 • 56 min

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FAQ

How many episodes does Awin Talks: Affiliate Marketing Insights have?

Awin Talks: Affiliate Marketing Insights currently has 65 episodes available.

What topics does Awin Talks: Affiliate Marketing Insights cover?

The podcast is about Marketing, Podcasts, Technology and Business.

What is the most popular episode on Awin Talks: Affiliate Marketing Insights?

The episode title '16: Student Beans Interview, Black Friday Insights and 2019 Highlights' is the most popular.

What is the average episode length on Awin Talks: Affiliate Marketing Insights?

The average episode length on Awin Talks: Affiliate Marketing Insights is 42 minutes.

How often are episodes of Awin Talks: Affiliate Marketing Insights released?

Episodes of Awin Talks: Affiliate Marketing Insights are typically released every 29 days, 22 hours.

When was the first episode of Awin Talks: Affiliate Marketing Insights?

The first episode of Awin Talks: Affiliate Marketing Insights was released on Jun 1, 2018.

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