
Automation Unplugged Episode #118 feat. Eddie Shapiro, Founder of SmartTouchUSA
05/28/20 • 47 min
Here are some of the topics Ron had the opportunity to discuss with Eddie Shapiro:
- Growth opportunities for home security solutions
- Steps they have taken with staff and customers in light of Covid-19
- New marketing and business development strategies he is executing
- Eddie’s thoughts on the CEDIA 2020 Expo, will it happen?
- Eddie’s thoughts on Crestron Home
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au118
SHOW NOTES
Eddie is Founder of SmartTouchUSA, a smart home integration firm based out of Washington DC. Eddie has over 30 years of experience in the AV and low voltage channel and now enjoys helping CEDIA and industry members build a deeper respect between architects, lighting designers, builders, and the design industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Here are some of the topics Ron had the opportunity to discuss with Eddie Shapiro:
- Growth opportunities for home security solutions
- Steps they have taken with staff and customers in light of Covid-19
- New marketing and business development strategies he is executing
- Eddie’s thoughts on the CEDIA 2020 Expo, will it happen?
- Eddie’s thoughts on Crestron Home
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au118
SHOW NOTES
Eddie is Founder of SmartTouchUSA, a smart home integration firm based out of Washington DC. Eddie has over 30 years of experience in the AV and low voltage channel and now enjoys helping CEDIA and industry members build a deeper respect between architects, lighting designers, builders, and the design industry.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Previous Episode

Automation Unplugged Episode #117 feat. Bryan Naquin, President of Acadian Home Theater and Automation
Here are some of the topics Ron had the opportunity to discuss with Bryan Naquin:
- Steps Bryan is taking to keep his team safe during COVID-19 such as turning down jobs in high-risk areas
- The importance of building relationships with industry peers and your community
- Bryan’s thoughts on whether CEDIA will return this year and the possibility of a virtual venue
- How Acadian approaches paid service plans during their sales cycle and the benefits they’ve experienced with Parasol for 24/7 remote servicing and support
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au117
SHOW NOTES
Bryan founded Baton Rouge-based technology integration company, Acadian Home Theater. With 25 years of experience, Bryan got his start in the industry in 25 years and is a key reason for Acadian being named Top 100 Integrator Nationwide by CE Pro as well as being recognized as the only Diamond Control4 Pinnacle Dealer within the state of Louisiana.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Next Episode

Automation Unplugged Episode #119 feat. Matt DeVance, Founder of DeVance Electronic Lifestyle
Here are some of the topics Ron had the opportunity to discuss with Matt DeVance:
- Ways in which previous life-changing events, such as 9/11 and the Great Recession, has prepared Matt to better handle this pandemic
- Matt’s perspective on the shift in demand for technology in homes and how integrators can prepare
- How EOS evolved Matt’s business and communications approach
- The importance of company culture and the mentoring of employees
Catch us LIVE on Facebook each week and stay updated by RSVPing to get notified about our next live event here: https://www.facebook.com/OneFireflyLLC/
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au119
SHOW NOTES
Matt has over 25 years of custom integration experience and is Founder of DeVance Electronic Lifestyles, which opened in 2002. DeVance Electronic Lifestyles currently does just under $3M in business annually and is expanding its business by purchasing a new building, doubling its current space.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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