Ep. 006 - How Being Vulnerable Sold 50,000 Books

05/18/20 • 13 min

Authorship Secrets | Book Marketing and Authorpreneurship

Without knowing it, people make purchasing decisions based on emotion. To elicit an emotional response, you first have to form a connection with your audience. Nothing builds connection faster than being vulnerable.
In this episode Tye shares why he became emotional during the last episode of Authorship Secrets and how one author's vulnerability led to her selling 50,000 copies of her book in just 5 months!
*** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. ***
For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com
P.s. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/
P.p.s. Here's the link I promised to share in the show notes... https://www.facebook.com/NatalieHodsonOfficial/photos/a.202743759803353/1970518219692556/?type=3&theater

Previous Episode

Ep. 005 - How To Use The Military Mass-Movement Model To Sell More Books

How do you create a movement so powerful, that people rally behind it even though its founders are long gone?

In this episode Tye shares how the ANZAC (Australian & New Zealand Army Corps) legend lives on more than a century after it started and the secret behind its ongoing popularity lies with the 3 components of a Mass-Movement. Listen to this episode to see how you can adapt the 3 components of a Mass-Movement to increase your book sales.

*** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. ***

For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com
Ps. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/

Next Episode

Ep. 007 - Are You Proposing to Your Readers on the First Date?

Most authors think they're marketing their books, when in reality they're actually trying to "propose" to their prospective readers on the first date. Scaring them off for good.
In this episode Tye shares examples of this fatal mistake he's observed thousands of authors make; often without even knowing they're doing it. Plus, how you can change this dynamic around so you're no longer chasing your prospective readers, but actually drawing them towards you.
*** This episode is an extract from Tye's live Q&A Coaching Call in his private book marketing Facebook Group. ***
For more information on this episode or the Podcast, head to www.AuthorshipSecrets.com
P.s. If you want to join like-minded Authorpreneurs and see what's working in their book marketing and sales, join the Authorpreneur Community today at https://www.facebook.com/groups/AuthorpreneurCommunity/
P.p.s. Here's a link to Eugene Schwartz' 5 Levels of Awareness https://www.authorshipsecrets.com/resources-eugene-schwartz-5-levels-of-awareness