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Authors Access - Dana Lynn Smith - Twitter for Authors
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Dana Lynn Smith - Twitter for Authors

04/16/21 • -1 min

Authors Access
On January 22nd, 2010 Irene Watson and Victor R. Volkman spoke with book marketing guru Dana Lynn Smith about exploiting the potential of Twitter for marketing your books. Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years of experience in publishing and 25 years of marketing experience. She specializes in developing marketing plans for nonfiction books and teaching authors how to promote their books online. She is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics. Talking points include:
  • How does Twitter work
  • Why do you think Twitter is a valuable tool for authors?
  • What common mistakes do you see authors making on Twitter?
  • Twitter profile for a minute what suggestions can you offer?
  • Can you give us some tips for attracting followers on Twitter?
  • A lot of people who use Twitter wonder what they should be tweeting about. Can you give us some suggestions?
  • I know there are several different types of messages that can be sent on Twitter. Can you explain the difference between Replies, Mentions and Direct Messages?
  • How often should authors tweet?
  • How can Twitter work with FaceBook or MySpace?
  • How can I run a contest with Twitter
plus icon
bookmark
On January 22nd, 2010 Irene Watson and Victor R. Volkman spoke with book marketing guru Dana Lynn Smith about exploiting the potential of Twitter for marketing your books. Dana Lynn Smith, owner of Texana Publishing Consultants, LLC, has 15 years of experience in publishing and 25 years of marketing experience. She specializes in developing marketing plans for nonfiction books and teaching authors how to promote their books online. She is the author of The Savvy Book Marketer Guides, a series of ebooks on book marketing topics. Talking points include:
  • How does Twitter work
  • Why do you think Twitter is a valuable tool for authors?
  • What common mistakes do you see authors making on Twitter?
  • Twitter profile for a minute what suggestions can you offer?
  • Can you give us some tips for attracting followers on Twitter?
  • A lot of people who use Twitter wonder what they should be tweeting about. Can you give us some suggestions?
  • I know there are several different types of messages that can be sent on Twitter. Can you explain the difference between Replies, Mentions and Direct Messages?
  • How often should authors tweet?
  • How can Twitter work with FaceBook or MySpace?
  • How can I run a contest with Twitter

Previous Episode

undefined - Jamie Saloff - Six Rules That Will Kickstart Your Book Website into Full Gear

Jamie Saloff - Six Rules That Will Kickstart Your Book Website into Full Gear

On Feb 4th 2010 Irene Watson and Victor R. Volkman spoke with web media and book publicist expert Jamie Saloff on common pitfalls of author/book websites and simple, easy, and inexpensive ways to get more conversions from your web hits into book sales. Jamie is the site owner for www.PolkaDotBanner.com an author-helping-author website designed to help authors gain visibility for their books. She also maintains several other sites she built and designed, including the site for Pennwriters, a regional multi-genre writers organization, where she is the Web Committee Chair. In this wide-ranging discussion, some key talking points included:

  • What are the high real estate values and high productivity areas of your website?
  • How does art direct the eye and how can I use it to my advantage?
  • Why are color and lighting important?
  • How is reading a website different from reading a magazine or book?
  • How does my website reflect who I am and why it is important?
  • How to use multi-media and flash cost effectively?
  • What other things can I offer or talk about besides the book, the book, the book?

Next Episode

undefined - Podcasting for Authors -  Roundtable with Alan E. Smith

Podcasting for Authors - Roundtable with Alan E. Smith

On January 8th, 2010, we convened a roundtable discussion on Podcasting for Authors with Victor R. Volkman, Irene Watson, and Alan E. Smith. Each of the principals invited has been recording and distributing podcasts for several years through Authors Airwaves, Inside Scoop Live, and UnBreak Your Health, and podcast programs respectively. Our discussion ranged through a wide variety of subjects from production to promotion to book tie-ins and of course, getting started.1. How did you get into podcasting?
2. Is it hard to do, do I have to learn a lot of stuff?
3. Should I use blogtalkradio or do-it-myself?
4. How do I get guests, what do I talk about?
5. How do I promote the podcast?
6. What is RSS.XML and stuff like that
7. How can I tie my book into the podcast without making it an endless infomercial?
8. Can I integrate or interweave my book and podcast content?
9. How do I measure success?
10. What about audio quality? tips

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