With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers. In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR. Michelle gives insights on how to approach the interview and how to maximize ROI.

Michelle Glogovac-The Podcast Matchmaker- hasn’t always been in podcasting. She only discovered it in 2018, but she dived right in! Using her experience in the corporate world, she has created an award-winning podcast PR firm “The MLG Collective'' where she matched clients with podcasts for mutually beneficial interviews. Her podcast “My Simplified Life” podcast, where she focuses on the career & entrepreneurial experiences of her and her guests isan award winning Top 100 list podcast. Her first book “How to get on Podcasts” launching February 2024. Her book covers her unique approach to podcasts and practical tips for guesting.

Takeaways

• Establish your brand and online presence before pitching yourself as a podcast guest.
• Create a pitch that shows the unique variety you can bring to the show with a list of topics.
• Understand the differences between traditional PR and podcast PR.
• Increase the ROI in podcast PR by consistently sharing and repurposing your interviews.
• Be a good podcast guest by being present, engaging, and prepared.
• Fast Fave Three

Michelle Glogovac onlineThe MLG Collective [email protected]

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Resources:

ListenNotes

Cooking for Mr. Latte- a Food Lover’s Courtship, with Recipes by Amanda Hesser

In the Shadow of a Mountain by Silvia Vasquez-Lavado

The Last Love Note by Emma Grey

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