Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Authorpreneurs Unleashed

Authorpreneurs Unleashed

Kathryn McClatchy

Demystifying the Business of Writing. Join us each week as we explore the challenging world of being an author & entrepreneur! From bestselling authors to up-and-coming newcomers, our diverse guests will provide unique insights on branding, marketing tactics, staying productive & focused - plus so much more. Be part of a vibrant community committed to helping all writers succeed in their creative endeavors!
bookmark
Share icon

All episodes

Best episodes

Seasons

Top 10 Authorpreneurs Unleashed Episodes

Goodpods has curated a list of the 10 best Authorpreneurs Unleashed episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Authorpreneurs Unleashed for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Authorpreneurs Unleashed episode by adding your comments to the episode page.

Authorpreneurs Unleashed - Book Launches with Kate Forsyth

Book Launches with Kate Forsyth

Authorpreneurs Unleashed

play

07/24/22 • 51 min

Internationally acclaimed, bestselling author, Australian Kate Forsyth, PhD joins Authorpreneurs Unleashed to discuss book launches. With over 25 years of experience and 48 launches across the globe and multiple genres, Kate is definitely an expert on this topic. Listen to Kate to be entertained, encouraged, and enlightened about both the author’s life and this specific aspect of being an authorpreneur.

About Our Guest:

Dr. Kate Forsyth is an award-winning author, poet, and storyteller. Her most recent novel isThe Crimson Thread, a reimagining of ‘The Minotaur in the Labyrinth’ myth set in Crete during the Nazi invasion and occupation of World War II.
Other historical novels include Beauty in Thorns, a reimagining of ‘Sleeping Beauty’ told in the voices of four women of the Pre-Raphaelite circle of artists and poets; The Wild Girl, the story of the forbidden romance behind the Grimm brothers’ fairy tales which was named Most Memorable Love Story of 2013; and Bitter Greens, a retelling of ‘Rapunzel’ which won the 2015 American Library Association award for Best Historical Fiction.
Kate’s non-fiction books include Searching for Charlotte: The Fascinating Story of Australia’s First Children’s Author, co-written by her sister Belinda Murrell, with the assistance of the Nancy Keesing Fellowship. It was longlisted for the 2021 Readings Non-Fiction Prize and the Indie Book Awards. Her collection of essays, The Rebirth of Rapunzel: A Mythic Biography of the Maiden in the Tower, won the Aurealis Convenors’ Award for Excellence in 2016 and the William Atheling Jr Award for Criticism in 2017.
Books for children include the Long-Lost Fairy-Tales collection, illustrated by Lorena Carrington. The first in the series, Vasilisa the Wise & Other Tales of Brave Young Women, won a silver medal in the 2018 US Readers Favorite Book awards.
Kate has a BA in literature, a MA in creative writing and a Doctorate of Creative Arts in fairy tale studies, and is also an accredited master storyteller with the Australian Guild of Storytellers. She has taught writing retreats in Australia, Fiji, Greece, and the United Kingdom.
Learn more about Kate on her website, or connect with her on Twitter, Instagram, or Facebook.

Episode transcript:

Transcript for Ep02: Book Launches with Kate Forsyth

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Prepping for the New Year

Prepping for the New Year

Authorpreneurs Unleashed

play

12/04/22 • 63 min

We talk about Kathryn’s framework for approaching your 2023 year to maximize your time to make your goals as both a writer and a business, and walk through how to apply it.

Kathryn McClatchy is a digital media marketing strategist, content marketer, and social media manager, focused on serving the writing community. She is also a six-time stroke survivor and service dog partner. After stroke rehab, Kathryn became involved in the North Texas writers community, and is passionate about helping writers and writing organizations learn how to use digital media to build their brands and serve their communities.

Kathryn is happily addicted to books, tea, chocolate, and houseplants, not consistently in that order.

JoLynn Elkins is the producer behind Authorpreneurs Unleashed and has a background in Radio.

Highlights:

  • Reevaluate the foundation of your business and goals
  • Aligning brand, platform, and actions with mission, purpose, & goals
  • S.M.A.R.T. goal setting
  • S.W.O.T. Analysis to plan strategy
  • scheduling projects and action plans
  • Updates for the podcast and UtNC

Resources: Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you.

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Cybersecurity with Dan Greenig

Cybersecurity with Dan Greenig

Authorpreneurs Unleashed

play

11/27/22 • 70 min

With the internet landscape in flux and social media applications poised for change, keeping up with security tactics is more relevant than ever. But with so many moving parts, new applications and sudden privacy policy rewrites, how can one be sure they are staying up-to-date with their personal and business security online?

Kathryn poses this question to professional White-Hat Hacker Dan Greenig as he delves into his 7 Principles of Cybersecurity plus guidelines for evaluating applications and platforms. He offers advice uniquely tailored to the needs of Authorpreneurs who use a broad array of applications in their writing careers.

About Our Guest:

Dan Greenig is a Cybersecurity professional, specializing in corporate cybersecurity and mitigating hacking risks by finding the vulnerabilities first- as a White-Hat Hacker. He calls on his experience as both writer and husband of a writer to give insights on the needs of the Authorpreneur.

You can find Dan online at his personal website here.

Topics Discussed in the Episode

See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Hacking as a career- what is a White-Hat?
  • Why do hackers come from and why do they do it?
  • Everyone is Hacking Everyone- How individuals get around State snooping
  • Dan’s 7 Principles of Cybersecurity
  • 3 Security Guidelines
  • DefCon and the Internet of Things
  • Back ups and Encryption
  • Messaging Apps and Encryption
  • How to apply the Principles
  • Social Engineering- Phishing on Social Media, emails and phone calls
  • Children and Security
  • Resources for Writers
  • Fast Fave Three
  • Different isn’t always Better, but Better is Always Different

Resources mentioned in this episode:

Note: Authorpreneurs Unleashed is listener-supported. When you buy through links on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Changes to Facebook & Meta with Kathryn McClatchy
play

10/16/22 • 32 min

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Tabling Events with Kathryn McClatchy
play

10/09/22 • 26 min

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Flash Fiction with Kathryn McClatchy

Flash Fiction with Kathryn McClatchy

Authorpreneurs Unleashed

play

10/02/22 • 50 min

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - History & Future of A.I. with Dr. Hugh Burns, Part 1
play

08/21/22 • 71 min

As writers question algorithms and A.I, Kathryn called on one of her favorite professors, and went back to class to learn more. Hugh Burns is one of the pioneers who literally wrote the book, and the code, 45 years ago.

Hugh Burns’ dissertation (PhD in Rhetoric, University of Texas) broke ground by combining composition instruction with artificial intelligence research. His work created a program that led to the award-winning education platform Daedalus Integrated Writing Environment (DIWE).

About Our Guest:

Hugh Burns, Professor Emeritus, Texas Woman’s University, is best known for encouraging writers across all disciplines and pioneering exploratory research in rhetoric and technology.
A retired Air Force Lieutenant Colonel, he served most of his career investigating how artificial intelligence may improve education and training. He’s taught writing and digital humanities courses at The University of Texas at Austin, Smith College, and the Air Force Academy. He served as a Fulbright Senior Specialist in the Kingdom of Saudi Arabia, a Visiting Scholar of Digital Media and Composition at The Ohio State University, and as Chairman of the Board of the Daedalus Group.
Since 1990, the Hugh Burns Dissertation Award has been given annually to the best dissertation in the field of computers and composition. In 2011, he was appointed as the Holland H. Coors Endowed Chair at the Air Force Academy.
He and his wife, Mary, live in Colorado Springs; they have three daughters, seven grandchildren, and one great granddaughter. Connect with Dr. Burns on Facebook and Twitter.
See the tab above “Chapter Markers” for a list of topics & timestamps.

Resources mentioned in this episode:

Note: When you buy through links on our site, we may earn an affiliate commission at no additional cost to you.

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Branding with Kat Calaway

Branding with Kat Calaway

Authorpreneurs Unleashed

play

07/17/22 • 43 min

If you are wondering where to begin branding yourself as an author, or what you should focus on first, this episode is for you! So many marketing experts have experience branding products and companies, but their information doesn’t always apply to the authorpreneur. Kathryn called in her trusted branding photographer, who also happens to be a writer. In this debut episode, Kathryn and Kat discuss all things branding for authors.

Topics Discussed in the Episode

See above tab "Chapters" for topics and timestamps.

Big Takeaway:
“I would say show up online and show your face and then show us where it is that you write, show us where it is that you're doing the thing that you love to do... little points of connection, and then just show up and be yourself. They want to see you.” ~~ Kat Calaway

About Kat Calaway:

Kat is a storytelling photographer & educator south of Fort Worth, Texas. She helps sentimental moms feel beautiful, while capturing home + work life in heartfelt photos during a family or personal brand photo session. Her soulful black-and-white imagery paired with her Christian faith and a willingness to share everything she knows about motherhood, photography, and business, are what distinguish her as both artist & entrepreneur. She's currently curating a collection of poetic words + images for her first book, coming soon!

Learn more about Kat at https://KatCalaway.com, or connect with her on Instagram, Facebook, or LinkedIn.

Kat’s free resource: Branding guide https://katcalaway.com/branding

Episode transcript:

Ep 01 Transcript

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Networking within Genre with Sarah Gamez
play

09/11/22 • 49 min

Ever feel overwhelmed in the writing community and lost in a sea of social media accounts? If you aren’t getting the results you need, it's time for a new strategy. According to Forbes magazine, "Niching Down" can make a big difference.

In today’s episode, Kathryn talks with Sarah Gamez about networking within your genre, collaborating with other authors, and building your ideal audience. By day, Sarah works in marketing for a gaming company, but after hours she is a romance author, filmmaker, and host of the Romancing the Story podcast.

About Our Guest:

Sarah Gamez may live in Texas, but her head has always been in the clouds. Even now, you could often find her daydreaming all sorts of fun characters and strange ideas - mostly the kissing kind. Her ever expanding passion for writing detailed plots along with a limited attention span has resulted in taking far too long to complete a novel, but she is working to remedy that!

As a romantic optimist, she created a writing-geared podcast where she talks to other writers about their expertise and journeys. By day, she works in the video game industry and by night, she's writing, podcasting, or hanging out with her husband and two doggos.

Learn more about Sarah and Romancing the Story Podcast on her Facebook, Instagram, and Twitter.

Topics Discussed in the Episode

See the tab above “Chapter Markers” for a list of Timestamps.

Highlights include:

  • Networking Within Genre
  • Subgenres to bring the ideal audience
  • Ethics of collaboration
  • Cross-promoting suggestions
  • Find collaborators
  • Marketing within genre
  • Collabs- find a buddy to experiment with
  • Best practices for becoming a podcast or blog guest
  • What are you reading?
  • Fast Fave Three

Resources mentioned in this episode:

Note: Authorpreneurs Unleashed is listener-supported. When you buy through links below or on our site, we may earn an affiliate commission at no additional cost to you. Thanks for your support, and for sharing this podcast with your writing friends.

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode
Authorpreneurs Unleashed - Podcast PR with Michelle Glogovac

Podcast PR with Michelle Glogovac

Authorpreneurs Unleashed

play

02/18/24 • 51 min

With ListenNotes.com reporting there are currently approx. 3.3 million podcasts, there is a huge market for authors to tap into to find new readers. In this conversation, host Kathryn interviews author and podcast PR agency owner Michelle Glogovac about podcast PR for authors. Michelle talks about what to do before pitching yourself as a podcast guest, she provides practical tips on crafting an effective pitch and how it differs compared to traditional PR. Michelle gives insights on how to approach the interview and how to maximize ROI.

Michelle Glogovac-The Podcast Matchmaker- hasn’t always been in podcasting. She only discovered it in 2018, but she dived right in! Using her experience in the corporate world, she has created an award-winning podcast PR firm “The MLG Collective'' where she matched clients with podcasts for mutually beneficial interviews. Her podcast “My Simplified Life” podcast, where she focuses on the career & entrepreneurial experiences of her and her guests isan award winning Top 100 list podcast. Her first book “How to get on Podcasts” launching February 2024. Her book covers her unique approach to podcasts and practical tips for guesting.

Takeaways

  • Establish your brand and online presence before pitching yourself as a podcast guest.
  • Create a pitch that shows the unique variety you can bring to the show with a list of topics.
  • Understand the differences between traditional PR and podcast PR.
  • Increase the ROI in podcast PR by consistently sharing and repurposing your interviews.
  • Be a good podcast guest by being present, engaging, and prepared.
  • Fast Fave Three

Michelle Glogovac onlineThe MLG Collective [email protected]

InstagramFacebookLinkedInThreads

Resources:

ListenNotes

Cooking for Mr. Latte- a Food Lover’s Courtship, with Recipes by Amanda Hesser

In the Shadow of a Mountain by Silvia Vasquez-Lavado

The Last Love Note by Emma Grey

All the links for Authorpreneurs Unleashed and Unleashing the Next Chapter:

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does Authorpreneurs Unleashed have?

Authorpreneurs Unleashed currently has 53 episodes available.

What topics does Authorpreneurs Unleashed cover?

The podcast is about Entrepreneurship, Writing, Writers, Author, Podcasts, Books, Arts, Business and Authors.

What is the most popular episode on Authorpreneurs Unleashed?

The episode title 'Cybersecurity with Dan Greenig' is the most popular.

What is the average episode length on Authorpreneurs Unleashed?

The average episode length on Authorpreneurs Unleashed is 56 minutes.

How often are episodes of Authorpreneurs Unleashed released?

Episodes of Authorpreneurs Unleashed are typically released every 7 days.

When was the first episode of Authorpreneurs Unleashed?

The first episode of Authorpreneurs Unleashed was released on Jul 17, 2022.

Show more FAQ

Toggle view more icon

Comments