How to Start a Podcast That Will Attract More Clients…The Easy Way

Getting noticed is becoming increasing difficult in the competitive markets of today.

In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation.

That’s right. In this day and age, you have to do more to get noticed.

This is especially true in ultra competitive markets like small business marketing.

Thankfully, we have some good news.

We know a way you can stand above your competitors. This secret is podcasting.

Podcasting is still a relatively easy way to get your name out there. To be discovered amid the sea of others within your niche market.

But, how do you start a podcast?

Well, it’s easier than you think.

Read below for some easy-to-follow steps on how to start a podcast:

Step One: Choose a Good Topic

This is probably the easiest step. After all, you can likely come up with several good ideas for podcasts right off the top of your head.

However, before you settle on the topic you want to cover, do a quick search of iTunes.

This will show you if the topic you chose has been covered too death.

You want a fresh topic.

Not one that has been gone over time after time.

It’s okay if there are a few podcasts already out there about the topic you want to cover. Just make sure there aren’t tons.

Step Two: Select a Format

What will the format for your show look like?

Will you host a show and interview an “expert” on a topic?

Will you be the expert who provides content?

Will you have one or two hosts?

How long will each of your episodes be?

How frequently will you post new episodes?

Do you want a weekly podcast, daily or something entirely different?

Will you show be audio podcast or video format?

To answer all these questions, consider your target audience.

What will they enjoy the most?

Are they busy professionals who prefer short episodes?

Would they actually be able to listen to a 40 minute podcast?

Some audiences love long podcasts.

Others can’t handle more than five minutes of content at a time. It’s up to you to read your own audience accurately.

Step Three: Buy Equipment:

The following is a list of some items you will need to create a high-quality podcast:

• A good microphone: You don’t have to invest in the best quality microphone on the market. But, your audience does need to be able to hear you accurately.It’s a good idea to avoid built-in microphones that come with a computer. We recommendBlue Micorphones Yeti USB or Audio Technica ATR-2100-USB.
• Headphones: Again, they don’t have to be the best out there, but good headphones are helpful. You need to hear yourself and what your guests are saying. It’s wise to stick with the on-the-ear type. Audio-Technica ATH-M30x is a good example of what we mean. Avoid headphone mic combos in general.
• Pop filter: When you talk directly into a microphone, your p’s and b’s will be amplified. So, you can either speak into the side of mic, or get a pop filter.
• Boom: This isn’t something you need to start out. But, it can be helpful down the road. A suspension boom takes your podcast up a notch. It simply holds the mic for you. This ensures consistent high-quality sound.
• Skype Account: You will almost certainly need to use Skype at some point when hosting a podcast. This is an easy way to interview guests and the sound quality is excellent, making it a preferred program by many podcast pros.
• Editing And Recording Software: Adobe Audition and GarageBand are two free editing and recording programs you can use.Auphonic is Jack's personal choice for our show.You will need a way to edit your audio when creating a podcast. So, some sort of recording and editing software is a must.
• ID3 Editor: This tool, the ID3 editor, allows you to store important information like track numbers, artists and the like. It will even ap...