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Authority Alchemy with Brian Horn and Jack Mize

Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants

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The Authority Marketing Show for positioning yourself as the #1 authority in your industry. Quickly turn your prospects into clients and clients into raving fans who can’t help but see you as the expert.
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Getting noticed is becoming increasing difficult in the competitive markets of today.

In years past, a blog might set you apart from your competitors, while today it’s a requirement for basic operation.

That’s right. In this day and age, you have to do more to get noticed.

This is especially true in ultra competitive markets like small business marketing.

Thankfully, we have some good news.

We know a way you can stand above your competitors. This secret is podcasting.

Podcasting is still a relatively easy way to get your name out there. To be discovered amid the sea of others within your niche market.

But, how do you start a podcast?

Well, it’s easier than you think.

Read below for some easy-to-follow steps on how to start a podcast:

Step One: Choose a Good Topic

This is probably the easiest step. After all, you can likely come up with several good ideas for podcasts right off the top of your head.

However, before you settle on the topic you want to cover, do a quick search of iTunes.

This will show you if the topic you chose has been covered too death.

You want a fresh topic.

Not one that has been gone over time after time.

It’s okay if there are a few podcasts already out there about the topic you want to cover. Just make sure there aren’t tons.

Step Two: Select a Format

What will the format for your show look like?

Will you host a show and interview an “expert” on a topic?

Will you be the expert who provides content?

Will you have one or two hosts?

How long will each of your episodes be?

How frequently will you post new episodes?

Do you want a weekly podcast, daily or something entirely different?

Will you show be audio podcast or video format?

To answer all these questions, consider your target audience.

What will they enjoy the most?

Are they busy professionals who prefer short episodes?

Would they actually be able to listen to a 40 minute podcast?

Some audiences love long podcasts.

Others can’t handle more than five minutes of content at a time. It’s up to you to read your own audience accurately.

Step Three: Buy Equipment:

The following is a list of some items you will need to create a high-quality podcast:

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In today's show, we go over how you can create your first authority content marketing campaign.

Authority Content Marketing is a series of content pieces that are specifically designed to increase your authority positioning.

This is type of campaign is a hybrid of our style of our authority marketing, and content marketing which has been exploding in popularity.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

So, in this podcast episode and post, we show how you can use content marketing to position yourself as an authority in your market.

And as with anything you hope to achieve in life, creating a plan to meet your goals most often results in the best possible outcome.

For example, when creating this first authority content marketing campaign, there are 6 steps to follow in order to give yourself the greatest chance of success.

Six Steps of a Authority Content Marketing Campaign

You need to decide what you are trying to achieve with your marketing campaign, and no, saying you want more business isn’t enough.

Be more specific. To give you an idea of what we mean, read the following data:

According the Ascend2’s 2015 Content Marketing Trends Summary Report, the following were the objectives behind most content strategies:

  • Improvement in customer engagement.
  • An increase in lead generation.
  • A more heightened brand awareness.
  • An increase in revenue from sales.
  • An improvement in lead nurturing.
  • An increase in traffic on a website.
  • An improvement in customer retention.
  • An improvement in search engine rankings.

...and in today's show, and this post, we talk about another reason: positioning yourself as an authority and influencer in your market.

At the Traffic & Conversion Summit, noted marketer Frank Kern stated:

Positioning, most importantly positioning yourself as an authority, is the single most important thing you can do increase your perceived value to the market place.

Increasing your perceived value leads to many benefits which impact every part of the sales cycle.

For instance, once you develop authority, you no longer have to chase sales leads and prospects. People find him because of his positioning and once they do, they will stop looking.

People that are seen as authorities also have a higher value position, and are therefore expected to have higher rates.

Another benefit is “trust.” You trust opinions and advice are trusted by clients.

No longer will you devise a plan that will help one of your clients, only to have them question every step, and in the end, only do certain parts.

So, now that we know the objective of this authority content marketing campaign, let's move on to Step 2.

For some businesses, webinar attendees or repeat customers impact their financial bottom line more than other elements.

Others find different conversions more important.

It’s up to you to define what your personal objective is in order to hit your target.

What conversions do you need?

Otherwise, you will be tossing stuff at the wall, hoping something sticks.

So, determine what the key conversions are, or what gives you the best return on your investment, and then build content which promotes that end.

For this authority content marketing campaign, the conversion we want is the ability to get our content in front of them again.

So, we'll track two types of conversions, people that opt-in to our email list and people that we've tagged with our Facebook pixel.

Pixels allow us to follow up with people who have visited our website in general, specific pages on the site, a sales pages, etc.

The key is that pixels allow you to make TARGETED offers to individuals based off of pages they’ve visited.

For example, we run ads to promote blog posts on getting leads from Facebook. Then, we retarget the people who read the article with a specific lead magnet for...Free Custom Facebook Covers.

It’s much more powerful than making them a broad offer... it allows us to solve a SPECIFIC problem for them.

W...

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If you had a near photographic memory of every marketing strategy you've ever tested, used or even heard of...how strong of a marketer do you think you'd be?

We have that guy on the show today.

His name is Brad Costanzo, and he is the host of the Bacon Wrapped Business show (because everything wrapped in bacon is better, right?).

After selling his information publishing business in 2012, Brad Costanzo has built a successful consulting practice, Costanzo Marketing Group, helping established business owners, authors and experts grow their business and expand their profits.

Brad says:

I believe that good marketing solves most business problems by injecting that business with cash. And good marketing centers on proven campaigns, sound scientific advertising, unique positioning and strategic relationships that provide maximum leverage.

He has a unique super power to collect and recall profitable strategies that apply across industries and to connect and build the right relationships for his clients.

We go deep into some examples and stories from the trenches, and even talk about the lessons and experiences he's had working with some of the top entrepreneurs in the game.

Click “Play” above and meet the marketing savant, Brad Costanzo.

The post How Brad Costanzo Will Wrap Your Business In Bacon appeared first on Authority Alchemy | Authority Marketing Tactics.

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We are living through an extraordinary moment in human history.

Technology is advancing faster than ever before.

Just a handful of years ago, you were the cool guy if you had a beeper. Now, its impossible to get by with out a smartphone with a huge data plan.

...heck...even my car has wifi.

And I can't imagine being without it now.

While that may be a little extreme, you can't deny that adapting to technology is crucial. If you aren't using it, your business will be left behind.

These are 7 of the apps we use to run our marketing agency.

Slack

If there was a Usain Bolt equivalent of apps, it would be Slack, an enterprise application that grew 667 percent in 2015.

The free messaging app boasts to be for “team communication for the 21st century”, and allows channels to be created for different team conversations, including private ones.

All files and images can be dropped into the app and shared with colleagues, while any files on Google Drive, Dropbox or Box can also be synced to and searched on Slack.

Oh, did we forget to mention that NASA’s Jet Propulsion Laboratory also uses Slack? I mean, if it works for them...

ToDoist

If you're looking for a to-do app that works on all your devices, has great features for monitoring your productivity, and lets you geek out with how you organize your tasks, Todoist is the app for you.

This excellent productivity service has apps and plugins for mobile devices, email, browsers, as well as laptop and desktop computers. It even supports collaboration, so you can share your tasks and projects with others.

There is a free version, but I grabbed the premium for $29. Worth every penny.

Ecover Wizard

This is one of our in house apps. It makes it easy to create gorgeous 3D renderings of flat images to use as “hero shots”. We'll make 3D book covers for our clients books, TV's for their media appearances, software boxes for trainings we sell, etc.

You just upload an image, pick the design you want, and press enter. Super easy to use.

The only way to get access to it, is to join our Authority Agency membership.

SaneBox

SaneBox works with your existing email service, so you don't have to install any new apps or learn a new interface.

It goes into your email on the back end and figures out what's important and what's not, moving everything in the latter group to a folder that you can check on periodically.

It is easily among the top productivity apps I've ever used.

Clarify

Clarify is a smart, well-designed app that allows users to capture multiple images, add annotations and compile everything into one concise document. Clarify is a positive step between the standard screenshot app and screen recording.

It allows you to capture, edit and share without using multiple apps. Clarify streamlines the process and simplifies workflows.

We use it to crank out step-by-step instructions for our clients and products.

Keeper

As a password manager, Keeper has the basics covered. It captures login info and passwords for you as you browse the Web, securely stores them in a neatly organized vault that's easy to access, and generates passwords for you on the fly.

I've not used any other, so I can't give too much comparison. But this one keeps me from having to remember a zillion passwords.

Category Detective

This is another one of our own apps inside Authority Agency.

Its specifically for consultants that do Kindle and book publishing for their clients. It allows you to drill down to different categories in Amazon and see how difficult it would be to hit a #1 best seller in it.

Well...that's it. Those are 7 of the apps we use almost daily in our marketing agency. Click the play button above to find out exactly how we use them.

The post The 7 Apps We Rely On To Run Our Marketing Agency appeared first on Authority Alchemy | Authority Marketing Tactics.

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Take the red pill, and you can keep reading this post.

Or take the blue pill, leave this site, and stay in wonderland forever.

Well...that's a little dramatic, I guess.

But one of my top 5 movies, and I'm a big dork. Plus it's my site.

But seriously, digital marketing is an important tool to use no matter what kind of business you have.

However, digital marketing is something overlooked by many local businesses.

Founder of RetailMinded, Nicole Leinbach-Reyhle wrote in an article for Forbes:

Many businesses, particularly those that don’t actually sell anything online, often complain that there’s not enough time in the day to “do it all” and as a result, online marketing gets shoved to the side. Unfortunately, this isn’t how customers make decisions. The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more. (@RetailMinded)

Now that you understand why digital marketing is so important to your local business, read below to learn ways to easily incorporate it into your marketing strategy:

1.) Create a Professional Site

You would think it would go without saying that your site should be professional and helpful.

However, there are so many sites out there that don’t have basic things, such as the business’s hours or location. This is just silly.

You want customers to find you, and your website is one of your biggest tools to make this happen.

We are loving Thrive Themes. Super easy to use, and very professional right out of box.

If you like this site, you can grab the template we used here.

2.) Keep Information on Your Site Up-To-Date

Make sure you provide an easy-to-navigate site that prominently features your business hours, locations and what you sell.

Also, make sure you keep those numbers and addresses up-to-date. There is nothing more aggravating than someone driving across town to find your business has moved.

Your site should also provide multiple ways to contact you.

A phone number, your social media account and an email address are just a few examples.

Finally, don’t forget the all important call-to-action.

Customers visiting your site should leave knowing why they would want to do business with you. They should also know how to take the steps necessary to get in touch with you or to come by your business.

3.) Mobile Friendly Website

If your website isn't responsive or mobile-friendly yet you are probably losing opportunities to your competitors.

As of July 2015, over 51% of Internet traffic in the United States now comes via mobile devices (mostly smart phones). That means many customers and prospects are likely having a poor experience with your brand, as non-mobile friendly websites are very difficult to browse from a phone.

Melanie Franke, in an article for GoDigital explains:

Small business owners may not be feeling an immediate sting from this, but the potential losses will only grow as more and more consumers demand effortless and easy-to-use experiences, no matter what devices they’re using and what channels they’re shopping in.

To top it off, nearly half of consumers say they won’t return to a mobile site if it doesn't load properly on their device. That gives your mobile-savvy competitors the chance to scoop up your potential customers. (@Melanie_Lewis)

Making matters even worse, Google started penalizing non-mobile friendly websites back in April of last year, so if your not mobile-friendly yet, your website's ranking on search results pages has probably dropped – meaning your businesses visibility and lead generation has also dropped.

If your organization doesn't already have a mobile responsive web design, you better get one quickly.

4.) Don’t Forget the Landing Page

Another thing to remember is the importance of landing pages. This is the first impression your visitors will have when clicking on your site.

You want to make sure that it is the best page of all with regard to local needs or wants.

Again...Thrive is awesome. This v...

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As a marketing consultant, you likely focus on social media, SEO and email campaigns. But do ever think about how to get local media coverage for clients, too?

While these are traditional marketing methods are great to develop your client's brand, and get them in front of their target audience, you shouldn’t dismiss the effectiveness of local news.

Hasn’t Traditional News Viewership Decreased?

To answer most simply, yes, people have stopped watching the news as often.

However, they are still getting their news from local news sources. They are just going about it differently today.

Traditional local news is becoming less relevant, but the eyeballs are still there if you take social media into account.

For example, many news anchors have their own social media channels with tons of traffic and a large following.

So, although it looks different today than in years past, through the use of search engines, mobile applications and social media, individuals still look to their local news outlets for their news.

James H. Mahon, a reporter for WDEF News 12 in Tennessee, explains this shift in traditional viewership below:

Local news, despite dwindling viewers, has a huge catchment area.

The reach of local news through social media is growing.

With the use of live streaming, Periscope, Twitter and Facebook audience reach is actually bigger than ever before.

Also, local news is still traditionally considered a trustworthy source.

Plus, reporters and anchors can be reached quickly through their Twitter and Facebook accounts, making them more accessible than before.

6 Tips to Get Local Media Coverage For Clients

You probably would love to get local media coverage for clients, but what's the best way? The following 6 tips will help you get moving:

1. Contact Reporters Via Social Media

Reach out to local reporters via their social media accounts. A great place to start is Muckrack's Media Outlet Dirtectory.

They have a massive list of journalists, their beat, social media accounts and more.

Go here, and type in your city in the search box like I did below:

Select the TV station you want to target, and you'll get a set of results like this:

Then, you can look through the list, and get the social media account info for the journalist you want to contact.

This is crucial, because you want to make certain you are contacting the right reporter for your client.

In other words, don’t contact a sports reporter to do a piece on a local hair salon.

With one exception...the morning traffic reporter for KPRC in Houston.

This rule does not apply to Jennifer Renya.

Even though she is the morning traffic reporter, I will reach out to her for all stories first.

In all seriousness though...

Be very careful...following proper etiquette is critical for success.

Interacting With Reporters The Right Way

Find the reporters you’re targeting—The first thing you need to do is add reporters to your network on Facebook. A lot of times, reporters will include a link to their Facebook profile at the end of their stories or somewhere on their bios.

Share their stories—Reporters are always thankful when people share their stories and help drive traffic to them. You can also leave nice comments on their wall whenever they write a story you enjoy.

Pay attention to what they share and post—By analyzing the type of content a reporter shares and posts, you can learn more about his or her interests so you can tailor your own stories to be more attractive to that specific reporter.

Be ready to jump on opportunities— You need to make sure you’re ready to pounce on any relevant opportunities that might arise when a reporter is looking for a source and your client is qualified.

Don’t spam them— You shouldn’t constantly be harassing reporters over Facebook, and you certainly don’t want to send them pitches irrelevant to their niche. You’ll quickly turn into a pest in their eyes.

Facebook is crawling with reporters, editors, bloggers, and other members of the media.

These peopl...

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In today's episode we go over a simple authority marketing offer you can make to your existing clients (or even new prospects) today....by just making a “small bet”.

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common?

In his bestselling book, Small Bets, author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets. This way, you can learn critical information from lots of little failures, and from small but significant wins.

This authority marketing offer is not much of a financial investment on your part, and won’t take much of your time or your client's time.

It's one of the 5 Authority News Jacking formats we use for our own clients.

This one is called, “The Prediction”. It forecasts a change that is coming very soon to a particular industry, and showcases an expert who is worthy of media asking what is going to be happening soon.

It will give you a good idea if your client base are good candidates for authority marketing offers.

We are even offering a 80% Discount on our PR Exposure Bundle that will give you 3 premium press releases, and the exact template we talk about in this show (plus the other 4 styles too).

Sit back, relax, and imagine how much your clients could benefit from this type of positioning and exposure.

Authority Marketing Offer Resources

  1. Little Bets Book
  2. PR Exposure Bundle
  3. Authority Agency
  4. Newsjacking Book by David Meerman Scott

Case Study

I used a tactic from the Authority News Jacking Training that inked me a deal last night increasing the value of my company by $1 million!!

Had a press release seen by an industry publication on Monday. They did a story on my company on Tuesday.

Private Equity Firm in NY saw the industry article on Wednesday. They reached out to a behind the scenes industry powerhouse they invest in to contact me yesterday morning.

Then they tracked me down and we signed a deal last night for their technology!

Matt Loughran, RankZoom.com

The post A Simple Authority Marketing Offer You Can Test appeared first on Authority Alchemy | Authority Marketing Tactics.

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At some point in your professional life, you've probably wondered how to become a contributor for Forbes Magazine.

Or maybe Inc, Fast Company, or even Entrepreneur.

It's powerful exposure and authority positioning. Every time I write for Entrepreneur, I get 100+ new Twitter followers.

It also gives you other places to share your message. I can rank in Google for almost any 3-5 word term with my account at Huffington Post.

You also get free traffic and valuable backlinks from these very, very powerful authority sites that your competitors can't get.

Unfortunately, contributing to highly respected publications isn’t always easy.

Each publication has their own requirements and preferences with regards to the content they promote. It can seem almost like a maze you have to navigate with no map.

Any entrepreneur that wants to get their work published needs to learn the necessary steps.

Read below to learn how to get featured on 9 different sites (you can also download my whole list of over 100 places here).

1. Become a Contributor For Forbes

The content found on Forbes most often includes lifestyle, personal finance, stock market, technology and business pieces.

Yet, they will allow guest posts within their opinion section on any topic related to culture, arts, politics or public policy.

Once you become a contributor, you too can write about any type of business topics. One trick to get more shares is to give it a celebrity spin.

To Contribute:

Option 1: Check out their “Submitting an Article to Forbes Opinion” page.

Submit your completed article of any length to opinion@forbes.com

The content must be original and exclusive to Forbes. They will reject any content already published on other sites or in print.

They typically take around five business days to review articles. If five business days have passed without word from Forbes, you can safely assume they aren’t interested and publish your piece elsewhere. They discourage follow-up emails.

Option 2: If you want to become a regular contributor to Forbes, fill out this Google Form.

This form will ask for links to your Twitter and LinkedIn profiles, a few story ideas and your concept page for Forbes, links to work samples and why you believe you are qualified to write on the subject in question.

2. Write For Entrepreneur

This site is mostly geared towards new business owners just starting out or those who are growing an established business. The idea is to create “actionable information and practical inspiration for business owners.”

This article of mine was shared by Brian Tracy and 9700 other people. It still gets retweets and shares every single week.

To Contribute:

Read their “Become an Entrepreneur Contributor” page, and then fill out the form.

This form will ask for basic information along with request links to your Twitter and LinkedIn profiles, ask about story ideas or themes you would like to write about and why you consider yourself an expert in the topic, along with links to work samples.

If videos are more your thing, you can become part of Entrepreneur’s expanding video network. Learn more here.

3. Contribute to Inc

The online publication Inc.com publishes mostly information pertaining to small business growth. These topics include pieces on small business services, tools and advice.

Jack's first article for Inc spoke directly to one of our target audiences...speakers. We are able to leverage this to bring in more high quality leads.

The online publication Inc.com publishes mostly information pertaining to small business growth. These topics include pieces on small business services, tools and advice.

To contribute to Inc.com, pitch your story idea first (link below). Also, it’s advisable to keep email pitches as pitchy as possible. Make them straightforward and simple.

To Contribute:

Pitch your story idea at pitches@inc.com...

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In today's podcast episode, we go over 6 specific authority hacks to increase website engagement.

Press ‘Play” below to start listening now!

You’ve probably already created an easy to navigate and informative website with awesome content.

Now, you want to ensure your readers become engaged.

In other words, you want to get those conversion numbers and shares up.

Thankfully, there are a few ways to go about this.

Primarily, it involves acknowledging that your readers are in fact human.

There are people on the other side of the screen.

They aren’t data points.

When you understand this completely, you can begin using psychological tricks to increase website engagement. Read below to learn more:

1.) Use Peer Pressure Positively To Increase Website Engagement

You likely remember your childhood school counselors preaching to you the dangers of peer pressure.

Admittedly, when it comes to drugs and alcohol, peer pressure is for sure a negative thing. However, you can use it positively when you show people your site or brand is popular.

Simply this, by showing proof that your site is popular through either a visit or share counter, you can incite the herd mentality, the idea that we tend to go along with the general masses.

This in turn will lead your readers to share your site with their friends as well. Big brands use this method frequently.

For example, McDonalds has“over 99 billion served” written on their signage. This tells you, hey McDonalds is popular with a lot of people, and therefore, it must be good.

We also promote using what is known as “Trust Triggers”.

When people visit a website, they often look for a trust trigger. Something that makes them say to themselves “Okay, this site is the real deal... I won’t flee.”

Logos are one of those trust triggers.

Why?

People like knowing that other companies trust you and your website. It’s social proof at work.

So, feature logos on your blog.

We already mentioned the share counter, but it’s so important, it’s worth going over again. Add a share icon and a counter to your site.

This will show how many times a particular article was shared on various platforms.

It also allows readers to share it themselves. Ensure this share icon is prominent.

Advanced Micro Devices increased their shares by 3,6000% simply by making their share icon easy to find. The best share plugins for WordPress are:

Share This
Flare
Digg Digg
WP Socializer
Sharebar

2.) Connect Emotionally to Your Audience

Your audience is human, and is a being with emotions. As such, they connect with other humans on an emotional level.

Therefore, on your site, you want to create an emotional element to engage readers.

One of the Pillars of Authority Marketing is being the “Educator and Advocate for the success of your prospects and customers”. The “advocate” is where you show you care, and can connect emotionally to your audience.

Authors of the New York Times bestseller “Made to Stick”Dan and Chip Heath explain that research shows people are more likely to donate money to a cause when they hear an individual’s personal story.

In other words, reading data showcasing the problem doesn’t do the trick. Only hearing a personal account tugs at the heart strings.

In the same way, you want to appeal to your readers through emotions, instead of data.

Yes, sometimes data is helpful.

In fact, graphs and tables can be a great way to showcase your product. Just make sure you are also sharing relatable content through personal stories as well.

A good example of this would be to explain the personal story behind the creation of your business. This is especially helpful if you have a rag to riches type of story.

In general, people love to read how someone has pulled themselves up by their bootstraps and made something out of nothing.

The idea is to showcase your passion through your site, and grab your reader’s emotionally. This in turn will lead to an increase website engagement. After all, research has shown people will share content that sparks positive emotion more than other types of content.

3.) Treat Audience Like Friends To Increase Website Engagement

You need to engage your audience if you want to increase website engagement and be trusted as an authority.

It seems simple, something you would do already. But, it needs to be said just in case.

How do you do...

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We'll get into the solopreneur marketing plan later in this post, but first I want to share something.

Recently, I realized I’m unemployable.

Not employable in the conventional sense, anyway.

The good news is that being unemployable doesn’t mean you have to be unemployed.

Jack and I sat down with Michael O'Neal from The Solopreneur Hour to talk about this exact topic.

Michael used his 20 years of music and broadcast experience to build his podcasts into one of the most downloaded ones in the world.

Listen to Jack pull out some fascinating stories about how he grew that show, and also how he created a repeatable solopreneur marketing plan for other unemployable people.

Not sure if you are unemployable?

Here are five signs that you, too, may be unemployable:

1. You’re smarter than your boss, even though you don’t have an MBA

True entrepreneurs get bored quickly in school. The list of college dropouts includes Tumblr’s Karp and other names you might know: Steve Jobs, Mark Zuckerberg, Larry Ellison, Michael Dell and Bill Gates, to name just a handful out of hundreds of household names that did not have the patience for school.

Big companies use advanced degrees as a way to filter out candidates for hiring and advancement; so if you don’t have an MBA, you’ll forever be smarter than the guy or gal you’re working for.

2. You get distracted easily

JetBlue’s founder David Neeleman is one of the more public examples of the well-documented link between ADD/ADHD and entrepreneurship. Some say his ADD/ADHD contributed to the board removing Neeleman as JetBlue’s CEO in 2007. Many studies have made the connection between ADD/ADHD and entrepreneurship. There is even a LinkedIn group called “The ADD/ADHD Entrepreneur” for these entrepreneurs to connect online.

Signs you have ADD/ADHD include being distracted easily, starting several projects without finishing them, and being a hands-on learner. Sound familiar? If so, don’t expect to last as a company man or woman.

3. You think visually

Have you downloaded the Penultimate app for your iPad because you like to draw ideas?

Do you find yourself jumping to the white board in a meeting room to try to describe a situation visually?

An inclination towards visual thinking is an indicator of ADD/ADHD and another sign you should avoid getting a job where you have to lobby for your ideas in writing.

4. You have trouble listening to others

Some of my favorite entrepreneurs love talking about themselves. They like describing in detail their latest innovation, which is great if you’re in the mood to be regaled.

The problem is this: If you try to enter into the discussion, their eyes start to drift, and it’s clear they are just waiting for a lull in the conversation so they can start talking again.

It’s so natural, you probably don’t even know you’re doing it, so ask a buddy you trust or a spouse who will give it to you straight.

If you tend to be distracted when other people are talking, avoid going to work for someone who not only will want to talk, but who also will expect–even insist–that you listen.

5. You start lots of projects that go unfinished

Be honest: Do you find yourself starting something only to lose steam when you come up with your next great idea?

That’s fine if you run your own company where you can delegate the execution to others, but it also makes you difficult to manage.

Bosses like innovation to a point, but companies need employees who have the patience to see their ideas through.

Every entrepreneur has been faced with the question: Should I get a job?

Some new grads decide to put their entrepreneurial dreams on hold to get some training on someone else’s dime before they start a business.

Other owners get an offer to buy their company, contingent on them working for the acquirer for a few years. In still other cases, the entrepreneur’s company fails, leaving him with the decision to start something new or get a job to make ends meet.

Which leaves you, the entrepreneur, with one more question: Are you employable? If not, you–like Karp, O'Neal, Jack and even me –should probably stick with owning a company, not working for one.

Go ahead a listen to this episode. Michael is a fascinating guy.

Resources Mentioned In:
Solopreneur Marketing Plan for the Unemployable

The Solopreneur Hour Podcast

Sololab

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