Author Your Dream
Kenny MacKay
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Building a Ready-to-Buy Audience
Author Your Dream
09/28/22 • 47 min
In today's episode, Monique Mensah shares about building a ready-to-buy audience. She talks about the mindset shift that authors need to make and how they need to go from author to publisher if they want to make money with their books.
Highlights1:20 Monique's Story
8:41 Authors write books, businesses sell them
12:02 Why you need to build a ready-to-buy audience
30:24 Brand awareness
36:10 Sharing the ups and the downs
38:56 The Role of Social Media
42:35 Author Action Point
Visit https://authoryourdream.com/episode/ready-to-buy-audience/ for more
09/28/22 • 47 min


2 Listeners
01/13/23 • 19 min
5.0
We have all heard the statistics about people making and breaking their new year's resolutions. It's nothing new, and if you are like me, you're probably one of those numbers. These resolutions don't work because, more often than not, they are too generalized. I want to lose weight. I want to be more outgoing. I want to finish my book. If you don't have a plan on how you are going to lose weight, be more outgoing than your resolutions are as good as the wishes you made when blowing out your birthday candles.
In this episode, Kenny shares how to create an Author Growth Plan or AGP for short. An author growth plan is a road map to help you move forward in your author journey.
01/13/23 • 19 min

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How to Write Your Book in 30 Days
Author Your Dream
02/03/23 • 42 min
In this episode, I talk with Emily Layne about how to write a book in 30 days. Emily has written several books in just 21 days, and she shares some tips and tricks to help you write yours. She shares how she writes fast and writes quality books that have been picked up by a traditional publisher.
Highlights01:48 Emily’s story
05:55 Process of writing a book in a month
09:54 How do you create a quality book in a short time frame
19:42 Staying motivated
27:00 Tips to be more productive
35:09 The Prep before the writing
40:20 Author Action Point
Author Action Point“I would say just to start. Whether for you, that does not look like plotting. If you think the idea of plotting is something you cannot fathom, that’s okay. Start writing. If you think plotting is something that would work for you, start plotting and. don’t stop. That’s, I think, something that is one of the hardest things for writers and for myself.
You get this shiny new idea, and you’re like, oh, I’m so excited. I’m gonna write this book, and the people are gonna love it. And then you hit the first roadblock, and you’re like, okay, well, I’ll leave that for later. I’ll come back to it at some other time, and then you don’t come back to it. So I think to start, set a goal and don’t stop and don’t give up until you have achieved that goal. Whatever that goal happens to be.”
02/03/23 • 42 min

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Mastering the Art of Query Letters
Author Your Dream
04/14/23 • 68 min
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In this episode, Kenny talks with Abigail K. Perry about writing query letters. Abigail is the host of the Lit Match podcast, a show that helps writers find the best literary agent for their writing and literary career.
Abigail talks with us about what a query letter is and some mistakes you should avoid when writing them and has some great advice on choosing comparable titles. She also talks about the three paragraphs every query letter should have; the hook, the book, and the cook.
If you are looking to publish traditionally, this episode will add so much value to your writing journey.
Highlights:
- What a query letter is
- Doing your research
- Mistakes to avoid
- Format of a letter
- Comparable titles
- Expressing your voice
- Author Platform
Author Action Point:
Do your research! Research the literary agent and the agency. This will set you up for the most success. It gives you a place to find a connection with someone who may just be the most important person in your writing career.
04/14/23 • 68 min

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Start Book Marketing Here with Callan J. Mulligan
Author Your Dream
09/07/22 • 53 min
Have you ever felt like marketing is difficult? Callan breaks it down in a way that makes it feel less daunting. He also shares his tips and advice for new authors just starting their marketing journey. You'll find out what he thinks about book trailers and how you can market if you write in multip genres.
Highlights02:29 Callan's Journey
04:07 About Astreus
07:48 Is marketing really difficult
08:39 Where to start
19:51 More tips
23:27 Book trailers
29:16 How new writers can start marketing
39:28 Reciprocal marketing
41:18 What to avoid
46:39 Author Action Point
49:06 Marketing for multiple genres
Visit https://authoryourdream.com/episode/start-book-marketing/
09/07/22 • 53 min
Overcoming Roadblocks with Aisha Yusuf
Author Your Dream
08/24/22 • 48 min
Everyone has roadblocks that they have to overcome on the road to publishing. Some are internal and revolve around an author's own limiting beliefs. While others are external, we have a choice to either give up or find a way to overcome these obstacles. That is what today's guest Aisha Yusuf did when she encountered resistance. In doing so, she not only published her book but also created a publishing house and birthed a vision to change the literary world and bring diverse voices to the forefront.
Highlights02:16 Aisha's Autor Journey
15:58 Aisha's Book
29:20 Roadblocks
35:44 Thoughts of giving up
38:27 Advice for others facing similar obstacles
42:23 Starting a publishing house
08/24/22 • 48 min
Re-release:How to Do NaNoWriMo
Author Your Dream
10/05/22 • 29 min
With National Novel Writing Month a few weeks away I wanted to release this episode with Kelly Blanchard. Kelly has successfully completed NaNoWriMo several times and this episode has some great information for anyone wanting to take on the challenge.
10/05/22 • 29 min
Beta Readers with David Brown
Author Your Dream
08/03/22 • 47 min
Beta readers are people familiar with your genre who have agreed to read your unpublished book and give you honest feedback. I have seen many authors ask for beta readers but fail t provide them with any criteria or information regarding the feedback the author is looking to receive. In this episode, my guest David Brown from the Darling Axe will give you advice on what you should have prepared for readers, what feedback to expect and what to look for in a beta reader.
Highlights02:48 David's story
10:45 Darling Axe
13:37 Beta Reader Defined
16:26 Difference between editors and beta readers
21:13 Key Points Authors Should Provide
24:00 Do you always pay for beta readers?
25:50 What to look for
27:51 How many should one have?
29:28 Protecting your work
34:56 Responding to the negativity surrounding beta readers
36:55 Building rapport
38:36 Feedback to expect
40:52 Author Action Point
Visit https://authoryoudream.com/episode/beta-readers/ for more show notes.
08/03/22 • 47 min
Facebook Ads for Intuitive Authors with Becca Syme
Author Your Dream
09/14/22 • 61 min
In this episode, Kenny talks with Becca Syme about Facebook ads for intuitive authors. Becca shares her own experience as an author running ads and provides a unique perspective on this subject. She will share about the different components of an advertisement, how long you should run an ad, and give you tips on where you can create images.
Highlights02:12 Becca's Author Journey
04:16 Intuitive Authors Defined
07:29 Are ads worth it
09:18 The Intuitive process
12:50 Shifting your mindset
24:10 Components of a Facebook Ad
27:19 The two types Becca uses
37:15 Talking about cost
40:52 How long to run the ad
43:53 What data should you look at
49:32 Author Action Point
52:55 Creating ad images
09/14/22 • 61 min
Working with a Book Coach with Sara Gentry
Author Your Dream
08/10/22 • 57 min
A book coach is similar to a sports coach in that they will invest time in helping you achieve your goals when it comes to writing your book. In this episode, I dive deep with Sara Gentry and discuss what it is like working with a coach and what you should expect.
Sara is an Author Accelerator certified book coach with a Ph.D. in applied and interdisciplinary mathematics. She is on a mission to help writers avoid illogical pitfalls so that they can keep their readers engaged with cohesive and compelling narratives.
Highlights02:43 Sara's Story
05:18 Author Accelerator
08:04 What does a book coach do?
13:17 How a book coach differs from an editor
15:44 Time commitment
17:26 Who should look at working with a book coach?
22:37 Sara's process
30:00 How much does it cost?
31:49 What to consider when searching for a coach
37:09 Inside Outline
45:11 Author Action Point
Get involved in the Thirty-2-1 Challenge by visiting https://authoryourdream.com/episode/book-coach/
08/10/22 • 57 min
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FAQ
How many episodes does Author Your Dream have?
Author Your Dream currently has 93 episodes available.
What topics does Author Your Dream cover?
The podcast is about Entrepreneurship, Podcasts, Books, Arts and Business.
What is the most popular episode on Author Your Dream?
The episode title 'Building a Ready-to-Buy Audience' is the most popular.
What is the average episode length on Author Your Dream?
The average episode length on Author Your Dream is 46 minutes.
How often are episodes of Author Your Dream released?
Episodes of Author Your Dream are typically released every 7 days, 19 hours.
When was the first episode of Author Your Dream?
The first episode of Author Your Dream was released on Mar 29, 2020.
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