Episode 006 - Why Your Legal Marketing Really Matters

12/10/18 • 9 min

In this episode, Richard talks about why marketing your law firm really matters. The reasons for this may seem obvious, but Richard cuts deeper and puts a strong emphasis on the relationships that we form with our clients. Richard starts by telling a story about a paralegal stopping by his office notifying him that a client was on the phone and wanted to speak with him specifically. Richard relays the emotions he felt before, during and after this telephone call. Richard then educates us about two key points to take away from this story and a key element needed for effective and captivating marketing. 01:18 – Introduction of why marketing your law firm really matters. o A story from Richard regarding taking a phone call from a client. o An unexpected surprise resulting from this call. o What caused the client’s feelings towards her interactions with Richard’s law firm. 04:33 – The first lesson from Richard’s story. o Making a significant impact on someone’s life. o Remembering the “why” of what you do. 06:27 – The second lesson from Richard’s story. o The influence stories have on marketing. o Our train of thought while listening to Richard’s story. o Grabbing someone’s attention and “cutting through the noise.” o Things to think about before your next day at work. Website – www.AttorneyMarketingProfits.com Facebook – www.Facebook.com/AttorneyMarketingProfits Private Facebook Group – https://www.facebook.com/groups/281501032483552 Twitter – www.Twitter.com/AttnyMarketing

Previous Episode

Episode 005 - Learn the Most Important Type of Traffic for Your Law Firm

In this episode Richard talks about the 3 types of internet traffic. He tells us which type of traffic to focus on to generate the revenue that we need to be financially free and why the two other types of traffic are not nearly as fruitful. We learn that traffic we can directly utilize in our law firm, without depending on a third party, is invaluable to long-term success. Richard provides examples while describing the three types of traffic so we can gain a clear understanding of them. There is a spotlight on the third type that he describes, and we are given insight as to why we may be losing easy leads and what can be done to counter this problem. Finally, we also hear about Richard’s Facebook Group for attorneys and law firms that allows those involved in marketing in the legal space to seek advice and get opinions from others who are similarly situated. Link to Facebook Group -- https://www.facebook.com/groups/281501032483552 02:15 – Traffic that you Control. o What is traffic from an internet marketing standpoint. o Using a Facebook ad as an example of controlling traffic. o The positive points about this type of traffic, such as the number of users and simplicity. o The negative points about this type of traffic, such as depending on third parties. 08:54 – Traffic that you Earn. o An example of a law firm earning traffic from exposure in the news. o A negative quality about this type of traffic that is shared with traffic that you control. 11:25 – Traffic that you Own. o The significance of being able to capture information about the people who are visiting your website. o A discussion about how client lists are part of traffic that you own. o Avoiding missed opportunities in your marketing and rethinking your strategy. o The money is in the traffic that you own. o Richard’s newly created Facebook group. Website – www.AttorneyMarketingProfits.com Facebook – www.Facebook.com/AttorneyMarketingProfits Facebook Group -- https://www.facebook.com/groups/281501032483552 Twitter – www.Twitter.com/AttnyMarketing

Next Episode

Episode 007 - Setting a Vision for Your Law Firm in 2019

January is always a great time to set goals in your business or law firm. In this episode, Richard isn’t going to walk you through how to set “SMART Goals” because you can do that on your own. Instead, Richard shares his insight into goals he has set in his businesses for this year and gives you some ideas to think about when setting your goals for 2019.
Richard loves to attend conferences to assure he is continually improving his marketing business by learning from others. He attended a conference last week and had the pleasure of hearing from Brandon Steiner, a leader in the sports memorabilia world. Though his industry is quite different from law or marketing, Richard learned a lot from Brandon’s talk and shares those lessons with us.

01:17 – Setting goals for the new year in business.

o Why Richard likes setting goals at the beginning of the year.
o An example of a goal that Richard has set for his law firm.
o An example of a goal that Richard has set for his marketing business.
o Upcoming activities in Richard’s marketing business.

04:38 – What are the goals that you have set for yourself and your business this year?

o An analogy that compares setting goals to sailing and demonstrating why goals give you a direction and purpose in your business.

06:11 – Meeting Brandon Steiner last week at a conference and what Richard learned.

o When you’re in business, don’t sell. Instead, focus on serving others.
o Always be moving your business forward in a consistent and efficient manner.
o Richard’s goal of publishing a new podcast episode every Monday and being there to answer questions from his listeners.
o Commit to learning every day, especially from what other leaders in industry or competing law firms are doing.

14:10 – A summary of today’s key points.

Website – www.AttorneyMarketingProfits.com

Facebook – www.Facebook.com/AttorneyMarketingProfits

Facebook Group -- https://www.facebook.com/groups/281501032483552

Twitter – www.Twitter.com/AttnyMarketing