How We Leverage Digital and Traditional Systems | Kerri Coby White

Kerri Coby White, CEO of KerriJames, a growth consultancy for law firms, discusses the need for businesses to adapt to the digital marketplace and maximize their marketing efforts. She highlights the value of both traditional and digital marketing strategies, the importance of networking and building relationships, and the need for businesses to stay informed to leverage new technologies, especially Artificial Intelligence.
Takeaways

• Law firms need to focus on growth and profit in order to thrive in the competitive legal industry.
• A combination of traditional and digital marketing strategies is essential for law firms to maximize their marketing efforts.
• Networking and building relationships with other professionals in the legal community can help law firms gain visibility and referrals.
• AI is a transformative technology that can greatly impact marketing strategies and improve business processes.
• Being data-driven is crucial for law firms to make informed decisions and drive growth.