Atomic Owners

Frank Legan, a financial advisor and author from Cleveland, discusses his human-centered approach to financial planning and investment management. He emphasizes the importance of addressing the dangers and opportunities in clients' financial lives and building deep connections with them. He also talks about the marketing strategies his firm uses, such as writing articles, creating videos, and nurturing relationships with referral partners.
Takeaways

• A human-centered approach to financial planning and investment management builds deep connections with clients and addresses their unique dangers and opportunities.
• Sharing personal stories and vulnerabilities can create meaningful connections with clients and inspire them.
• Believing in oneself and putting in the effort are key to success in the business world.

Armando Leduc, CEO of Leduc Entertainment, discusses the importance of strategy and intentionality in video production and personal branding. He helps entrepreneurs make money by being found online, giving authority to their brand, and creating their customer journey.
Armando lost several clients in a short period of time, which led him to reevaluate his customer journey and make drastic improvements. He emphasizes the importance of connection and joint ventures in driving business and making an impact.
Takeaways:

• Videos without strategy and intentionality are pointless.
• Understanding the customer journey and creating educational touchpoints are key to closing deals.
• Challenges and failures are learning opportunities that can lead to growth and improvement.
• Connection and joint ventures drive an impactful business.

Tommy Zilahi, a real estate attorney, shares his experiences and insights in the real estate industry. He emphasizes the importance of being a straight shooter to build strong relationships, discusses the challenges and misconceptions in real estate transactions, and also advises on the right time to buy a house.
Takeaways

• Being a straight shooter and building strong relationships with clients is crucial in every industry.
• The right time to buy a house is when you find a property you like, can afford, and won't be financially burdened by unexpected events.
• Continuous learning is necessary in the ever-changing business landscape.

Aaron Macias is the owner of Immaculate Lightscapes, a company that provides commercial and residential outdoor lighting in the Greater San Antonio area. Aaron discusses the challenges of transitioning from an employee mindset to an entrepreneur mindset and the importance of building value in his services. Aaron also shares his marketing strategies, including flyers, yard signs, referrals, and word-of-mouth. The conversation explores the importance of maximizing every opportunity in business, the significance of building relationships with customers, and highlights the value of investing in one's character and integrity as a business owner.
Takeaways

• Transitioning from an employee mindset to an entrepreneur mindset can be challenging but can be done gradually.
• It's imperative to build and communicate value in your services to convince customers to invest in non-essential products.
• Maximize every opportunity in business and explore different marketing strategies.
• Invest in your character as a business owner and develop time management skills to carry into every stage of business growth.

Rohan Hall discusses his company Code Genie and its product Traffic Monster, which helps businesses promote their brand and improve their online presence through AI-generated content. He explains how Traffic Monster uses AI to create high-quality, engaging content that aligns with Google's search algorithms. Rohan also highlights the value of partnerships with agencies and podcast creators in expanding the reach of Traffic Monster.