
Leadership Coaching: An approach for arts consultants
11/08/22 • 29 min
The field of coaching has recently exploded as has an expectation that everyone should be able to coach as part of their role as consultant, supervisor or colleague. But what is coaching exactly? Join Jewell Goodwyn and Lucy White as they explore what coaching is and is not, how coaching, mentoring, and consulting differ and how coaching skills can be useful tools to bring to your consulting practice.
Lucy White is a certified coach and cultural executive with over thirty years’ experience.
She crashed her first ACCA members-only meeting in about 2013 when still employed full-time as executive director of the Professional Association of Canadian Theatres.
As a Principal with The Osborne Group, Lucy serves as interim executive director for non-profit organizations. Recent cultural sector clients include: Koffler Centre of the Arts, Norm Foster Theatre Festival, Gardiner Museum, Thunder Bay Symphony Orchestra, and Orchestras Canada.
Lucy’s long-time interest in personal and professional development in the non-profit sector led her study mindfulness practices, co-active coaching, and to become a Certified Positive Intelligence Coach. Lucy offers Mental Fitness for Nonprofit Leaders as well as individual coaching.
Lucy is an active volunteer and has served many boards including Mindfulness Everyday, Friends of the Osborne Collection of Early Children’s Books, CHRC and ACCA. She is a founder of the Canadian Arts Coalition.
Jewell Goodwyn, principal of J.R. Goodwyn Consulting, has worked in the not-for-profit arts sector for nearly three decades, with twenty+ years serving the artist run centre community as President and Founding Executive Director of Artist Run Centres and Collectives of Ontario (ARCCO.) Jewell established alliances and networks regionally, provincially and nationally to build support for the artist run centre community. Goodwyn is a founding member of Artist-Run Centres and Collectives Conference (ARCA). With fellow Ontario arts service organizations, Jewell also initiated the cross disciplinary coalition PASO-OPSA, to strengthen and increase public investment in the arts in Ontario.Since 2020, Jewell has served as an Artsvest Mentor, for Business of the Arts, and has worked with over 30 administrators of arts organizations, nationwide.Jewell is committed to cultivating environments that are equitable, inclusive and respectful. Jewell’s areas of expertise include organizational development, board governance, strategic planning, profile building and network-building.
Lucy White:
- www.lucywhite.ca
- www.osborne-group.com
- Instagram: @lucywhitecoaching
Jewell Goodwyn:
Show Links:
The field of coaching has recently exploded as has an expectation that everyone should be able to coach as part of their role as consultant, supervisor or colleague. But what is coaching exactly? Join Jewell Goodwyn and Lucy White as they explore what coaching is and is not, how coaching, mentoring, and consulting differ and how coaching skills can be useful tools to bring to your consulting practice.
Lucy White is a certified coach and cultural executive with over thirty years’ experience.
She crashed her first ACCA members-only meeting in about 2013 when still employed full-time as executive director of the Professional Association of Canadian Theatres.
As a Principal with The Osborne Group, Lucy serves as interim executive director for non-profit organizations. Recent cultural sector clients include: Koffler Centre of the Arts, Norm Foster Theatre Festival, Gardiner Museum, Thunder Bay Symphony Orchestra, and Orchestras Canada.
Lucy’s long-time interest in personal and professional development in the non-profit sector led her study mindfulness practices, co-active coaching, and to become a Certified Positive Intelligence Coach. Lucy offers Mental Fitness for Nonprofit Leaders as well as individual coaching.
Lucy is an active volunteer and has served many boards including Mindfulness Everyday, Friends of the Osborne Collection of Early Children’s Books, CHRC and ACCA. She is a founder of the Canadian Arts Coalition.
Jewell Goodwyn, principal of J.R. Goodwyn Consulting, has worked in the not-for-profit arts sector for nearly three decades, with twenty+ years serving the artist run centre community as President and Founding Executive Director of Artist Run Centres and Collectives of Ontario (ARCCO.) Jewell established alliances and networks regionally, provincially and nationally to build support for the artist run centre community. Goodwyn is a founding member of Artist-Run Centres and Collectives Conference (ARCA). With fellow Ontario arts service organizations, Jewell also initiated the cross disciplinary coalition PASO-OPSA, to strengthen and increase public investment in the arts in Ontario.Since 2020, Jewell has served as an Artsvest Mentor, for Business of the Arts, and has worked with over 30 administrators of arts organizations, nationwide.Jewell is committed to cultivating environments that are equitable, inclusive and respectful. Jewell’s areas of expertise include organizational development, board governance, strategic planning, profile building and network-building.
Lucy White:
- www.lucywhite.ca
- www.osborne-group.com
- Instagram: @lucywhitecoaching
Jewell Goodwyn:
Show Links:
Previous Episode

On Diversity, Equity and Inclusion with Wendy Vincent and Erika Beatty
In this very first edition of AT THE MIC, we bring you a conversation on meaningful approaches to putting DEI practices into action with guest Wendy Vincent and moderator Erika Beatty.
Wendy is a Toronto based PR and Media Relations expert with a specialization in equity based strategic communications delivery. As a seasoned professional with specialties in media relations, communications and events planning, Wendy’s expertise spans the creative industries, as well as politics. Wendy’s delivery of equity and anti-Black racism work is informed by mindfulness and her lived experience as a Black woman.
In the cultural sector, Wendy has led PR campaigns for clients such as Afrofest, Nia Centre for the Arts, ACTRA Toronto, Planet in Focus Film Festival, among others. Past employers include The Royal Ontario Museum (ROM), Harbourfront Centre, and Toronto Caribbean Carnival.
Halifax-based, Erika Beatty is known for strategic integration of new ideas and technology, creating collaborative partnerships and teams that excel, and developing organizations with good governance, sound strategy and sustainable finances. Following a 20-year career as chief executive of Canadian symphony orchestras she shifted to supporting content creation and the creative film industry.
Support for At The Mic:
We acknowledge the support of the Canada Council for the Arts.
Show notes: Prepared by Wendy Vincent and Erika Beatty
For racialized, underrepresented people this is triggering, exhausting work, particularly for Black and Indigenous folk, given our recent news cycles. Mainstream society is accustomed to occupying the centre and needs to start to do their fair share of the work. This is not about ‘outreach’ this is about lifting up and re-centring arts and cultural organizations and how they look. As a sector, how can we value knowledge keepers (culture keepers) equally to donors (wealth keepers)? As organizations, how do we authentically and holistically embed equity work in our strategic plans and our budgets, to give those with equity expertise capacity to make systemic changes in the arts?
- As a consultant: Be humble, don’t be a gatekeeper, share access transparently, look harder / go farther to deepen your pool of contacts, build trust with experts who don’t know you. Respect their seniority - again, be humble. Learn about white fragility, how to truly listen and unlearn, how to respond when your blind spots or biases are called out. Part of the authentic work is being intentional and empathetic toward eschewing easy traps that cause further harm (tokenism, virtue signalling, being a ‘white saviour’ etc.). Understand the risk to the sector of not making sincere and long-term investments in DEI.
- For potential clients: Be aware of the trap of credentialism when hiring, lift yourself and your organizations up (don’t put the burden on racialized and diversity communities to do this work for you). Listen, be prepared to hear hard things, and be willing to unlearn other things. Representation is a requirement throughout your organization and its entry points: volunteer boards, executive leadership, arts and arts workers. Ensure DEI work is lead and championed by those who walk the talk - centre this work in your strategy, provide for it in your budget, and give it the respect of time and focus.
- For ACCA as an organization: Seek out and recruit members who are experts in this field, invite speakers, engage organizations, create partnerships, establish generational access to underrepresented groups. When ignorance, bigotry or harm happens, say something. Prepare and release visible and accessible statements of equity solidarity (professionally produced by DEI experts), consider signing “pledges”, but do so with accountability; do the research to confirm that the pledge is authentic, and ask questions, or be prepared to answer questions if it is not. Make visible the harm/barriers that exist in this sector, and the work that is being done to re-centre and lift ourselves up.
Resources mentioned:
Next Episode

Arts research: A vital link to decision making and advocacy
Being on top of the rapidly evolving state of the arts sector, locally and nationally, is vital to government agency policy setting and decision making. It is also essential for the advocates of Canada’s arts community to advance change. So, how do we stay on top of this? We get current good quality research that focuses on the arts and culture sector. Join Kelly Hill and Victoria Steele as they discuss the vital link played by solid arts research and how it can be of use.
Based in Hamilton, Kelly Hill has provided research insights into the Canadian arts community for 25 years. His company, Hill Strategies Research, is probably best known for its statistical work. However, Kelly also conducts qualitative research, such as a recent story project on resilience within the cultural sector during the pandemic.
Kelly has a unique perspective on the arts thanks to the over 400 research projects that he has undertaken. With a thorough knowledge of arts information sources, Kelly has produced many benchmark studies of the arts sector. He has a strong interest in projects that illuminate the well-being of artists and arts organizations.
His statistically-focused newsletter, available at statsinsights.ca, provides data and insights into artists and arts workers, public engagement, impacts of the arts, and current challenges with an eye to important issues such as accessibility, decolonization, equity, diversity, inclusion, and sustainability.
Victoria Steele is a bilingual management consultant based in Ottawa with 40 years’ experience in arts presenting, community engagement and advocacy. She is passionate about the power of the arts to connect communities and works with clients and stakeholders to develop strategies, realize innovative projects, and mentor careers. She has worked with arts organizations and festivals across Canada - mainstream, independent, indigenous, culturally diverse and francophone.
Victoria is best known as a former Managing Director of Theatre at the National Arts Centre for 19 years and general manager of Ontario theatre companies. With a passion for new work, she partnered with artistic directors to program over 50 world premieres. She served as Executive Director of Arts Network Ottawa and chaired the Ottawa Cultural Alliance as it developed the 2019–2022 Ottawa Cultural Roadmap. Victoria also currently teaches cultural management at UNB and is the Chair of Arts Consultants Canada and Treasurer of Cultural Human Resources Council.
Kelly Hill:
Victoria Steele:
ACCA links:
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