
77. Pam Donahoo, CEO of America's Mortgage Banking Attorneys (USFN), on Supporting Members During the Pandemic, and Supporting the Next Generation of Members and Leaders
02/01/24 • 23 min
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How do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work?
In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses:
- How she got introduced to associations because of her mother, who ran an association.
- Pam’s advice for getting to know an association and its industry or profession when you’re a new executive.
- How USFN rebranded to become America’s Mortgage Banking Attorneys.
- How USFN supported its members during the pandemic, when the US government froze all banks’ ability to foreclose on homeowners.
- How USFN doesn’t just educate its members, it educates its members’ customers and government officials.
- What banks and USFN members are doing today to keep homeowners in their homes.
- What USFN is doing to nurture and cultivate the next generation of members and leaders.
- How USFN is rethinking its conference, education, and other offerings.
References:
How do you support your members when a lot of their work evaporates because of government regulations? How do you educate an entire ecosystem about your members’ work?
In this episode of Associations Thrive, host Joanna Pineda interviews Pam Donahoo, CEO, America's Mortgage Banking Attorneys, aka USFN. Pam discusses:
- How she got introduced to associations because of her mother, who ran an association.
- Pam’s advice for getting to know an association and its industry or profession when you’re a new executive.
- How USFN rebranded to become America’s Mortgage Banking Attorneys.
- How USFN supported its members during the pandemic, when the US government froze all banks’ ability to foreclose on homeowners.
- How USFN doesn’t just educate its members, it educates its members’ customers and government officials.
- What banks and USFN members are doing today to keep homeowners in their homes.
- What USFN is doing to nurture and cultivate the next generation of members and leaders.
- How USFN is rethinking its conference, education, and other offerings.
References:
Previous Episode

76. Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI), on Geopolitical Turmoil, Staff Culture and Association Mergers
What do a plane hijacking, the war in Ukraine, the COVID-19 pandemic, a hurricane in Louisiana and a deep freeze in Texas have in common? They all contributed to a crisis in the global supply of fertilizer!
In this episode of Associations Thrive, host Joanna Pineda interviews Corey Rosenbusch, President and CEO of The Fertilizer Institute (TFI). Corey discusses:
- The critical importance of fertilizer, without which the human population would drop by 50% because of mass famine.
- How COVID was a gift because it gave him time to get to know his members at the start of his tenure at TFI.
- The events of 2021 that led to a huge crisis in the fertilizer market (the black swan event).
- The issues that keep members up at night, including volatile fertilizer markets, supply chain issues, the ability to make massive capital investments, and sustainability.
- How TFI communicated directly with farmers, who are TFI members’ customers, to explain why fertilizer prices were increasing so much during the pandemic.
- The nuanced advocacy and lawmaker education that TFI engages in.
- How TFI has been merging with other associations and the issues surrounding organization mergers.
- How trust is so important in an organization. Staff and members need to trust TFI and its leadership, and TFI leaders need to trust their staff to do a good job.
- TFI’s hybrid staff policy which does not have any specific mandates re: days in the office.
- Global Fertilizer Day on October 13.
References:
Next Episode

78. Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA) on Nurturing Community and Focusing on Diversity to Create a Thriving Culture
In this episode of Associations Thrive, host Joanna Pineda interviews Jose Segarra, Executive Director of the Association of College and University Auditors (ACUA). Jose discusses:
- Who ACUA members are: they are internal auditors in colleges and universities. ACUA members audit policies, procedures and compliances with these policies.
- How the rules around college athletes and the DEI programs that are being sunset because of the recent Supreme Court decision are keeping ACUA members up at night.
- Jose’s journey in different associations and his experience working for association management companies.
- How the profession or industry represented by an association strongly affects the culture and personality of the Board and association.
- The challenges associated with managing two associations at the same time, especially when their annual meetings happen in the same month.
- How ACUA’s community is powering the association and how volunteers manage the discussions and nurturing of the communities.
- How ACUA members author guides and resources that help all members do their jobs better and be successful.
- How and why ACUA decided to take their Summit virtual this year in order to reach more members and manage costs.
- Bostrom’s culture and commitment to diversity, which Jose believes is helping the company to thrive.
- Jose role as one of the five founding Board members of Association Latinos.
- Last year, Association Latinos held its inaugural awards ceremony, honoring two members during Hispanic Heritage Month.
- How a big part of Association Latinos’ mission is to elevate the profile of members in the association community.
References:
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