Associations and the Power of Online Communities

03/29/17 • 59 min

Why is it important for associations to understand their online communities? What are some of the ways associations are using their online communities and what are the resources needed to manage them effectively?

Meet the organizers for this year's Community Manager Appreciation Day, who each have their own special perspective to add to this discussion.

Ask your questions and we'll share some solid advice on how to make your online communities even stronger!

Special guests include:

Susan Cato
Maddie Grant
Ben Martin

Susan Cato is a visionary leader and innovator in the world of digital strategy, online communications, and community engagement creating award-winning websites, applications, online publications and online communities for more than 15 years. Susan’s superpower is leveraging her deep understanding of digital processes, content, branding, and structures to deliver innovative and meaningful experiences for members and customers.

Maddie Grant is the Lead Editor at SocialFish, a widely-read blog about social media and social business strategy. Her recent consulting work focuses on digital transformation and internal and external engagement. She’s also a Founding Partner of WorkXO, a software platform that enables companies to improve their workplace culture.

Ben Martin is the Chief Engagement Officer at Online Community Results, a consultancy dedicated to helping nonprofit organizations achieve their missions and ROI using online communities. He has worked with organizations like IEEE, University of Pennsylvania Health System, Toastmasters International, and the Specialty Food Association.

KiKi L’Italien is the CEO and founder of Amplified Growth, a digital marketing consultancy specializing in SEO, social media, and content strategy. She also hosts the hugely popular Association Chat live-streamed vodcast, a weekly association-centric news and education outlet which has run since 2009.

Meet the organizers for this year's Community Manager Appreciation Day, who each have their own special perspective to add to this discussion.

Ask your questions and we'll share some solid advice on how to make your online communities even stronger!

Special guests include:

Susan Cato
Maddie Grant
Ben Martin

Next Episode

Win at Recruitment and Retention for Your Association

Recruitment and retention is a popular topic for articles because these issues can so often plague an association executive with doubt and worry. For this Association Chat, we're exploring how the focus has changed for association requests over the past few years, how research and social media play into recruitment and retention, and what executives really need to know to make sure they prioritize effectively in order to best meet their goals.

About our guest

JP Moery is the President and founder of The Moery Company. He has 25 years of experience in the association industry, and is a trusted resource in the nation’s greatest associations. He launched The Moery Company in 2011, and has quickly become a sought-after thought leader, speaker, and advisor to the association profession.

JP previously served as Senior Vice President at the U.S. Chamber of Commerce. He developed and launched a program that added more than 250,000 companies to the Chamber’s membership. He also oversaw the Association Committee of 100, the prestigious network of association CEOs.

JP was Executive Director of the grassroots program for the American Trucking Association and Vice President of the Specialized Carriers and Rigging Association.

JP also has experience in communications, having served as Executive Vice President, Association Relations for the digital media company, SmartBrief.

He is a graduate of the University of Oklahoma and serves on the President’s Associates Advisory Council. JP is the commissioner and coach of the elite girls Fastpitch program, Alexandria Tsunami. He was recognized as a “Champion of Character” by Fairfax County for his leadership in youth athletics. His wife, Diane and daughters Grace and Katie Jo live in Alexandria, VA.