Episode 110 – Julie Massaro Named Regional Executive Director of ASA Mountain Region

11/24/21 • 16 min

Julie Massaro is currently the Executive Director of the ASA Colorado Affiliate, but all that’s about to change. ASA recently announced a significant change to their business model, moving from a affiliate-based structure to a regional structure, as of one of the oldest National Associations representing independent mechanical and collision repair shops in the U.S. evolves to meet the challenges of our rapidly-changing industry. As part of that evolution, Julie Massaro has been named the Regional Executive Director of the ASA Mountain Region, one of six areas that together cover the nation.

Listen in as Julie talks about her time with ASA and the opportunities she sees as the organization positions itself to better serve its members in our post-COVID and pre-electrified industry. This is the first of a series to help ASA members get to know more about the new leadership and direction of the Automotive Service Association and the plans for helping shop owners meet the challenges of the 21st Century. Hear all about it as Julie discusses:

· Her background in association management and unique qualifications to help grow ASA membership in the Mountain Region.

· How her ongoing learning philosophy has prepared her for this new opportunity.

· The plans for outreach to those thousands of shop owners who are not currently part of an association.

· Why the new ASA structure has been created and how it can help members and their teams improve and develop themselves through training and interaction with their peers in new ways.

· Insight into the new types of benefits being explored by talking with shop owners about what they see as their biggest needs.

· The critical and unique value ASA’s Washington Office brings to the industry by being the only organization advocating for and representing the independent shop owner community exclusively on Capitol Hill and State Houses across the country.

· How the new structure and direction is positioned to address the fragmented nature of our industry to speak with One Voice.

Episode 110 – Julie Massaro Named Regional Executive Director of ASA Mountain Region

· Her background in association management and unique qualifications to help grow ASA membership in the Mountain Region.

· How her ongoing learning philosophy has prepared her for this new opportunity.

· The plans for outreach to those thousands of shop owners who are not currently part of an association.

· Why the new ASA structure has been created and how it can help members and their teams improve and develop themselves through training and interaction with their peers in new ways.

· Insight into the new types of benefits being explored by talking with shop owners about what they see as their biggest needs.

· How the new structure and direction is positioned to address the fragmented nature of our industry to speak with One Voice.

Previous Episode

Episode 109 – The Joy of Hiring

Maylan Newton of Educational Seminars Institute (ESi) is a well-known speaker and business coach with a lifetime of automotive industry experience. He’s also known for providing business tips and real-world experience to educate shop owners on best practices to enhance the success of their business. He’s also an author and his latest book, The Joy of Hiring takes the mystery and fear out of the most stressful and anxiety-inducing activity all business owners and managers face.

As CEO of Educational Seminars Institute (ESi), Maylan’s team of educators and coaches provide independent repair shop clients with up-to-date full-facility training for the management team and personnel. Without the right team in place, any business will struggle, and in his latest book, Maylan offers guidance on turning interviewing and hiring into a scientific process that can be duplicated to produce consistent results. Hear all about it as Maylan discusses:

· How he got started in the automotive industry and the background that helped make him one of the most effective business coaches out there.

· Why hiring is one of every employer’s worst fears.

· How to attract and recognize the best employees.

· Ways to identify an ideal candidate based on your business needs.

· Valuable insights and resources to help you create a hiring package.

· How to set expectations and what to do when they’re not met.

· How hiring the right employee helps improve your business reputation and profitability.

· The Joy of Hiring is available in print and e-book formats on Amazon.com

Next Episode

Episode 111 – Meet Mike McManus, Regional Executive Director of ASA Great Lakes Region

The Automotive Service Association (ASA) recently announced a significant change to their business model, moving to a regional structure and a lower-cost, subscription-based dues model. As of one of the oldest National Associations representing independent mechanical and collision repair shops in the U.S. evolves to meet the challenges of our rapidly-changing industry, new Regional Executive Director positions have been created and are currently being filled. The latest announcement was the appointment of Mike McManus as the Regional Executive Director of the ASA Great Lakes Region, one of six areas that together cover the nation. Listen in as we talk with Mike about his background and experience in the automotive industry, and his thoughts on his new role with ASA.

McManus is based in Wisconsin and will report to Blair Calvo, vice president of Regional Services at ASA.

In this episode, Mike talks about the opportunities she sees as the organization positions itself to better serve its members in our post-COVID and pre-electrified industry. This is another in the ASA Podcast series to help ASA members get to know more about the new leadership and direction of the Automotive Service Association and the plans for helping shop owners meet the challenges of the 21st Century. Hear all about it as Mike discusses:

· His background in association management and unique qualifications to help grow ASA membership in the Great Lakes Region.

· The opportunity he sees in growing the Great Lakes Region by listening to the needs of the membership.

· His plans for outreach, including roundtables and events to those thousands of shop owners who are not currently part of an association.

· The existing and planned benefits now being explored to improve the value of an ASA membership.

· Why the new ASA structure has been created to provide better strength in numbers and how it can help members develop their business and themselves through training and interaction with their peers in new ways.

· Why participation and communication is key.

· How the new structure and direction is positioned to bring representation, training and events, along with opportunities for networking and education delivered how the members want it.

· How the new structure is helping ASA evolve into one of the next-generation national associations that can help the industry speak with One Voice.

· For more information, you can reach Mike at [email protected].