Episode 05: The Art of Networking: How to Stand Out in a Crowded Market | Marcelo Eli

11/18/24 • 104 min

In this episode, we are joined by Marcelo Eli Sarmiento, a renowned American artist whose work merges pre-Colombian symbolism with contemporary narratives. Marcelo shares his journey, offering insightful advice for artists navigating the art world, from building genuine relationships to securing gallery representation. The conversation touches on how art fairs, social media, and personal connections play a pivotal role in getting noticed by galleries. Marcelo discusses his experience with Central Server Works Gallery in Los Angeles, his first signed gallery representation, and the process of going from an initial gallery show to formal representation. His unique approach to art-making is also highlighted, drawing inspiration from his Mexican and Ecuadorian heritage. Tune in for an inspiring and candid conversation about the ups and downs of the art world, the importance of nurturing relationships, and how to make an authentic mark as an artist. Discover how consistency, perseverance, and maintaining genuine connections can help artists thrive, even in the competitive world of galleries and art fairs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit artburn.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit artburn.substack.com

Previous Episode

Episode 4: Exploring LA's Vibrant Culture The Interplay of Politics and Art

In this engaging conversation, Topper and RJ explore various themes surrounding art, culture, and personal experiences. They discuss the vibrant atmosphere of LA, the intricacies of car trading, and the role of art in social movements. The dialogue shifts to the current state of political art, the perceived ideological homogeneity in the art world, and the importance of criticism for artistic growth. They also delve into the trope of the struggling artist and the balance between commercial success and artistic integrity. In this conversation, RJ and Topper explore the evolving landscape of contemporary art, discussing the intersection of art, politics, and personal identity. They reflect on the role of artists in society, the influence of the art market, and the importance of diverse perspectives in fostering creativity. The dialogue also touches on personal experiences and the significance of art beyond political messages, emphasizing the need for community and collaboration in the art world.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit artburn.substack.com

Next Episode

Episode 6: Maurizio Cattelan's Duct Tape Banana: Genius Art or Elaborate Scam?

In this special episode of Artburn, hosts Topper Luciani and RJ dive into Maurizio Cattelan’s Comedian—the now-legendary banana duct-taped to a wall that sold for $6.2 million at Sotheby’s. Is it genius? Is it a scam? Is it both? We break it all down to uncover why this seemingly absurd piece became a cultural phenomenon and what it reveals about the art world.

What We Cover:

Why It Sold for $6.2 Million: A look at how Cattelan’s reputation, art market dynamics, and viral hype turned a banana into one of the most valuable conceptual artworks of the decade.

The Genius of Simplicity: How Comedian uses humor, pop culture, and accessibility to bridge the gap between art insiders and the general public.

Connections to Art History: Discover how the piece builds on Duchamp’s ready-mades, Warhol’s pop art, and Koons’ playful critique of consumerism.

Critics and Controversy: From Jerry Saltz’s dismissive “onanism” critique to debates over whether it’s art or a stunt, we explore how Comedian split the art world.

The Viral Frenzy: How meme culture, Instagram buzz, and even an artist eating the banana made this piece a global sensation. The Big Questions We Explore:

What makes this more than just a banana taped to a wall?

How does conceptual art challenge our idea of value and permanence?

Is Comedian a critique of the art market, or is it in on the joke?

Why It Matters:At first glance, Comedian might seem ridiculous, but its simplicity carries weighty ideas about art, humor, and commerce. The banana is impermanent, forcing us to consider themes of mortality, absurdity, and the fleeting nature of value in the art world. We also delve into the deeper significance of the materials (duct tape vs. masking tape) and how Cattelan crafted a piece that resonates on multiple levels—personal, cultural, and economic.

RJ’s Take: "It’s not just a banana—it’s a phallus, a critique of masculinity, and a hilarious jab at the absurdity of the art market."Topper’s Perspective: "Whether you love it or hate it, no one has ignited the art world frenzy like this in years."

Highlights:

Topper grabbing his own banana mid-podcast to join the discussion.

RJ’s dive into the historical ties to Duchamp, Warhol, and Koons.

A debate over whether the piece’s viral fame diminishes or enhances its artistic significance.

What Makes Comedian Brilliant?It challenges the boundaries of art by forcing us to question what we value—whether it’s the banana, the idea, or the conversation around it. Its viral success reflects how the art world interacts with the digital age, meme culture, and modern consumerism. Most importantly, Comedian reminds us that art can be both thought-provoking and ridiculously fun.

Join us for this bananas episode as we explore why Cattelan’s duct-taped fruit is more than just a joke—it’s a masterpiece that has forever changed the art world.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit artburn.substack.com