Emotional Blind Spots Influence Your Pricing with Wes Higbee – 122

11/14/17 • 53 min

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In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). Wes explains how to overcome both challenges. About Wes Higbee Wes Higbee is the [...]

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Using YouTube to Establish Authority with Hector Garcia – 121

In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, and the things he has learned through marketing with video. About Hector Garcia Hector [...]

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