This Cult Haircare Company has Launched a Beauty Line (and we think it’s a Perfect 10!)

08/10/21 • 32 min

When Carolyn Aronson set out to simplify our haircare routines, she traded her scissors for bottles – and built an empire. Her best-selling Miracle Leave-In Spray sells over 14 million bottles a year, and the Be a 10 haircare line has grown to address curly hair, limp hair, and of course, this Florida native has a line for frizz-free hair that includes a spray that will literally waterproof your hair.

So what do you do when you’ve conquered the world of hair? If you’re Aronson you launch a beauty line. “Be a 10 It’s a multi-functional easy to use makeup line that has built-in applicators so you don’t need YouTube tutorials or a million brushes to create those instant be a ten looks.” For Aronson, it’s about discovering confidence in ourselves, head to toe. She’s also proud of her Puerto Rican heritage and she has made sure that the line is all-inclusive and offers shades in every color, for everyone.

We talk to her about her favorites from the new line, new technology trends in beauty, and her secrets to getting the glow (hint hint - it’s all about the nose!)

We talk to her about her favorites from the new line, new technology trends in beauty, and her secrets to getting the glow (hint hint - it’s all about the nose!)

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RéVive: Where Biotechnology Meets Beauty and the Debate on Growth Factors in Skin Care

Beauty products are becoming increasingly more scientific in the way they address aging, and an elite squad of luxury brands has tapped into the power of growth factors for skin rejuvenation.

RéVive’s founder, Dr. Gregory Bays Brown, was the pioneer of this technology, which merges science and luxury with a solution that promotes collagen and elastin growth at the cellular level. While working with burn victims, Dr. Brown had the groundbreaking idea to apply Nobel Prize-winning epidermal growth factors (EGF) to help damaged skin heal more quickly—and it worked. He later incorporated a bio-identical version of EGF and IGF into skincare and found that it dramatically reduced signs of aging and increased skin renewal.

We talk to RéVive’s CEO, Elana Drell-Szyfer, about the benefits of using growth factors in skincare, why growth factors have sparked controversy, and the best products to help you “get the glow.”

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Burn fat and reduce pain? Derm reveals some surprising benefits of EMSCULPT NEO

Burn fat, build muscle without the gym? Sounds too good to be true, but that’s why doctors – and their patients – are buzzing about the latest evolution of non-invasive body contouring devices, the EMSCULPT NEO. However, one dermatologist says there are some added benefits as well.

Built off the legacy of its predecessor, EMSCULPT (which tones muscle only) the EMSCULPT NEO targets the trifecta of body contouring: skin, muscle and fat - and has the celebrity following to prove it.

According to parent company BTL, it can deliver the results of doing 20,000 crunches in 30 minutes, using a combination of high-intensity focused electromagnetic energy (HIFEM) to contract and tone the muscles and radio frequency (RF) to melt fat.

We talk to Dr. Kathleen Behr, a board-certified dermatologic surgeon who says this is a popular device in her Fresno practice, not only for body sculpting, but for treating back pain as well. We talk to her about the areas that she’s seeing the best results in, and how she’s combining these therapies to deliver the best results.