Art and Communication Podcast Season 1 - Welcome

Robert Jones is an advisor, writer and teacher about branding. He’s Professor of Brand Leadership at the UEA, and runs his own consultancy. For almost 30 years, he worked at brand agency Wolff Olins. He's the author of 'Branding a Very Short Introduction' and 'The Big Idea', which The Guardian described as 'plausible, coherent and frightening'. Among other things, I chat to Robert about his work on the rebrand of the Tate Modern and ask if there's a formula for brand success.