
Episode 6--An Interview with Judy Segal
06/12/13 • 37 min
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Episode 5--An Interview with David Berube
The Association for the Rhetoric of Science and Technology (ARST) celebrated 20 years in 2012. The ARST Oral History Project was conceived to document the institutional history of the organization and the larger intellectual history of the rhetoric of science, technology, and medicine. This interview, with David Berube, Professor from North Carolina State University, features: *The necessity of propaedeutic translation, especially for fringe and emergent sciences *The risks of mindless metaphors *Why the rhetoric of technology has less visibility *Concern about the "woe is us" attitude *On making strategic decisions about audience *Why staying on top of the science means you might never read fiction again *The inevitable frustrations that accompany trying to influence policymakers *Why avoiding the "r" word helps gain credibility in policy and industry circles *How being a rhetorician of science makes one a good rhetorician in front of scientific audiences *Contemplating the rhetoric of science as a lens to analyze search algorithms *The importance of culturally sensitive analysis of social media *What does it mean to sample Twitter meaningfully for sentiment analysis? *The importance of the screw-on lid *Re-branding rhetoric of science and technology *The importance of being relevant
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Episode 7--An Interview with Lawrence Prelli
The Association for the Rhetoric of Science and Technology (ARST) celebrated 20 years in 2012. The ARST Oral History Project was conceived to document the institutional history of the organization and the larger intellectual history of the rhetoric of science, technology, and medicine. This interview, with Lawrence Prelli, Professor at the University of New Hampshire, features: *Why the necessity of developing mastery of particular sciences is crucial *Disciplinarity vs. program-centered research *What happens to rhetoric when invention is decentered *How rhetorical choices have consequences, and why that is particularly important in technical fields *The self-understanding of scientists vis-à-vis certainty and discovery *The potential visual, place, and performance turns in rhetoric of science *How scientific discourses become closed and how jokes open up new universes of discourses *Why the distinctive dimension of rhetorical analysis is invention *Developing relationships with people doing science where you are
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