Emotional Intelligence With Brittney Williams

12/31/19 • 19 min

Brittney Williams, CPA, CGFM is a partner for the public accounting firm Heinfeld, Meech & Co. She currently manages audit services for municipalities, school districts, transportation authorities and nonprofits out of their Phoenix office. Brittney is currently serving on the AICPA Government Audit Quality Center Executive Committee and the AGA Financial Management Standards Board. Brittney has always had an interest in management and leadership and has been presenting on Emotional Intelligence and leadership skills for several years on a regional and national scale, including the National AICPA Edge Conference for young professionals. Brittney will be also be presenting this topic at the upcoming ASCPA Governmental Accounting Conference on Feb. 5. You can learn more about the conference at www.ascpa.com/gac20.

1:28 What is Emotional Intelligence (EI)?

3:04 How EI Affects You Outside of Work

4:32 Why EI is Especially Important in the Accounting Profession

6:56 Elements of EI

11:12 Assessing Your EI

13:19 EI in Action

15:17 How You Can Take Small Steps to Improve EI

17:21 Resources to Learn More

Harvard Business Review’s 10 Must Reads on Emotional Intelligence

Books by Daniel Goleman

Daniel Goleman on LinkedIn

1:28 What is Emotional Intelligence (EI)?

3:04 How EI Affects You Outside of Work

4:32 Why EI is Especially Important in the Accounting Profession

6:56 Elements of EI

11:12 Assessing Your EI

13:19 EI in Action

15:17 How You Can Take Small Steps to Improve EI

17:21 Resources to Learn More

Harvard Business Review’s 10 Must Reads on Emotional Intelligence

Books by Daniel Goleman

Daniel Goleman on LinkedIn

Previous Episode

Branding: It's Your Organization's DNA (Guest: Tim Trull, LAVIDGE)

You can reach our guest, Tim Trull at [email protected]. You can learn more about the agency at www.LAVIDGE.com.

Tim Trull oversees strategy and branding at LAVIDGE, providing guidance regarding day-to-day and long-term strategic direction. Along with directing the team, he works with all internal and external constituents to guide overall strategies and direction for clients. Trull has been with LAVIDGE for 15 years and served as managing director for the past 8 years.

His expertise includes creative strategy, branding and agency management. During his career, Trull has owned and operated a strategic consultancy practice, managed small agencies, led creative teams and headed up branding and strategic planning. Notable client engagements include Arizona State University, United Rentals, Dole, Intel, Axon/TASER, Arizona Public Service, The National Basketball Association, Waymo and others.

Trull holds a BA and MBA from Arizona State University, with an emphasis in International Communication from American Graduate School of International Management (Thunderbird).

In This Episode:

1:30 - Importance of branding

3:07 - How to evaluate your brand and conduct research

6:50 - Logo development process

10:50 - Aligning your actions with your brand messaging and logo

13:12 - Why branding is worth the investment

14:33 - Brands that have been successful and those who are struggling

18:12 - Trends in branding

Check out the ASCPA's brand launch video, where we talk more about our brand promise.

Next Episode

The Impacts of COVID-19 on the Arizona Legislature With Rep. Ben Toma

House Ways & Means Chairman Ben Toma discusses the unique 2020 legislative session, the impacts of COVID-19 and potential issues for the Arizona Legislature to address in special sessions.