How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076
04/10/25 • 28 min
Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.
Today's Guest...
For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
Episode Highlights...
00:00 Introduction
01:39 Meet Jude Charles: Filmmaker and Storytelling Expert
04:03 Why is Storytelling Important in Business?
07:42 Three Essential Stories Every Business Should Share
12:23 Overcoming Challenges and Building Trust Through Stories
15:44 What Holds People Back From Sharing Stories?
20:02 The Simplicity of Effective Storytelling
27:21 Conclusion and Next Steps
Key Takeaways...
📖 Why Storytelling Matters in Business
Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.
💬 Being Real Builds Trust
Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.
✏️ Keep Storytelling Simple
Jude Charles breaks storytelling into two easy steps:
1️⃣ Pick a clear moment – A time when something important happened.
2️⃣ Share the lesson – What you learned from it.
That’s it! No overthinking, just simple, powerful stories that connect with your audience.
Links Mentioned In The Episode...
Grab a free copy of Storytelling for Design Creatives
—--
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
—--
👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁
https://architecturebusinessclub.com/waitlist
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
👇 Follow or Connect with Jon on LinkedIn at...
https://www.linkedin.com/in/mrjonclayton/
In The Next Episode...
Jon & Jude’s conversation on storytelling concludes in our next episode.
Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.
Today's Guest...
For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
Episode Highlights...
00:00 Introduction
01:39 Meet Jude Charles: Filmmaker and Storytelling Expert
04:03 Why is Storytelling Important in Business?
07:42 Three Essential Stories Every Business Should Share
12:23 Overcoming Challenges and Building Trust Through Stories
15:44 What Holds People Back From Sharing Stories?
20:02 The Simplicity of Effective Storytelling
27:21 Conclusion and Next Steps
Key Takeaways...
📖 Why Storytelling Matters in Business
Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.
💬 Being Real Builds Trust
Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.
✏️ Keep Storytelling Simple
Jude Charles breaks storytelling into two easy steps:
1️⃣ Pick a clear moment – A time when something important happened.
2️⃣ Share the lesson – What you learned from it.
That’s it! No overthinking, just simple, powerful stories that connect with your audience.
Links Mentioned In The Episode...
Grab a free copy of Storytelling for Design Creatives
—--
👇 Click the link below to grab the Architecture Business Blueprint 🎁
It’s the FREE step-by-step formula to freedom for architects, architectural technologists, and architectural designers.
https://architecturebusinessclub.com/blueprint
—--
👇 Join the waitlist & chat group for our Community & Mastermind (for FREE)🎁
https://architecturebusinessclub.com/waitlist
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
👇 Follow or Connect with Jon on LinkedIn at...
https://www.linkedin.com/in/mrjonclayton/
In The Next Episode...
Jon & Jude’s conversation on storytelling concludes in our next episode.
Previous Episode
The Benefits of Podcasting for Architecture Firms (& Service-Based Businesses) | 075
Jon discusses the benefits of podcasting for small architecture firms and other service-based businesses that deliver complex or technical services. He explains how podcasting can help articulate complex services, build trust, and attract the right clients. Jon also debunks common myths around podcasting, such as the need for expensive equipment or being an expert before starting. He shares practical tips on getting started, including using guest appearances to ‘dip your toe’ into podcasting. Be sure to contact Jon via the link below if you’d like to learn more about how podcasting could benefit you.
Episode Highlights...
00:00 Introduction
01:51 Benefits of Podcasting for Your Business
05:59 Debunking Podcasting Myths
13:22 Overcoming Fears around Podcasting
18:08 How To Get Started with Podcasting
19:57 Conclusion and Next Steps
Key Takeaways...
🎙 Building Trust and Authority
A podcast helps you show people what you do and why you do it. When you share your knowledge, you build trust with potential clients. The right people will be drawn to you, and those who aren’t a good fit will move on.
🚀 Getting Past Common Podcasting Fears
Think you need fancy equipment or a perfect radio voice? You don’t!
✅ Start with what you have – A simple setup works fine.
✅ Learn as you go – You don’t need to be an expert to begin.
✅ Your story matters – People connect with you, not just your content.
🎯 What Does Podcast Success Look Like?
Success isn’t just about money or big download numbers. It’s about:
📅 Showing up consistently – Keep publishing, even if it’s not perfect.
💡 Sharing something useful – Help your audience, and they’ll keep coming back.
🎙 Enjoying the process – If you like doing it, you’ll stick with it!
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon chats with Jude Charles on using storytelling to attract better clients.
Next Episode
How To Build Trust and Connection Through Storytelling with Jude Charles | Part 2 | 077
Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.
Today's Guest...
For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
Episode Highlights...
00:00 Introduction
01:29 The Power of a Story Bank
04:01 Crafting Engaging Stories
08:50 Success Stories in Design
14:42 Marketing Beyond Your Portfolio
22:40 The Impact of Video Storytelling
27:04 Final Thoughts and Takeaways
29:04 Travel and Connection
31:12 Closing Remarks
Key Takeaways...
Why storytelling matters
🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them.
Using video to tell better stories
📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with.
Marketing isn’t just about pretty pictures
📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients.
Links Mentioned In The Episode...
Grab a free copy of Storytelling for Design Creatives
—--
Want to explore podcasting for your business?
👉 Book a chat with Jon to explore working with him 📞
Interested in joining our membership community?
👉 Click here to JOIN THE WAITLIST 😀
Resources...
👉 Grab the Architecture Business Blueprint 🎁
It’s the step-by-step formula to freedom for architects, architectural technologists, and architectural designers. Get it today (without any charge).
👉 Follow or Connect with Jon on LinkedIn 🤝
👇 And if you enjoyed this episode...
Please leave a 5-star review or rating wherever you listen to podcasts, and don’t forget to hit the subscribe button so you never miss an episode.
In The Next Episode...
Next time Jon explores how much money is enough.
Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers - How To Build Trust and Connection Through Storytelling with Jude Charles : Part 1 | 076
Transcript
What are the three types of stories every business should be sharing to build a strong connection with their audience? I'm joined by Jude Charles, a master at telling compelling stories through documentaries, but he's not just a filmmaker, he's an author and a mentor with a mission. So what's the secret behind Jude's approach to storytelling that helps businesses to grow? Find out in this episode of Architecture Business Club, the weekly podcas
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