Top Online Business Trends In 2022

03/08/22 • 30 min

Running an online business can be draining.

Especially in a global pandemic.

If you spent most of last year glued to the screen, working 13 hours a day, and wading through digital noise, you aren’t the only one.

2020 and 2021 were not kind to entrepreneurs.

But with a new year comes a fresh perspective.

And one big trend that we stand behind for 2022 is digital minimalism.

Digital minimalism means taking the time to look at how you’re running your business and think, “How can I best deliver to my clients/students?”

The “best” could look like rethinking your offers and seeing if they make sense in the context of your current clientele, clocking how much time you’re spending in front of a screen (and minimizing it), or simply ensuring that you’re making your processes cleaner, simpler, and more accessible for both you and your clients.

As female creators, our instinct is to add as much value as we can, create more and put as much out to the world as possible.

But today, the narrative is different.
Audiences now are all about quality over quantity.

And scaling back your digital elbow grease is one of the easiest ways to execute top-quality services daily!

So, if you want to hear our in-depth takes on the trend (and how you can apply it to your own business), as well as our input on several huge 2022 business trends, this episode is for you!

This is what we’re jumping into for this one:

4 Marvelous-approved trends that’ll make you rethink how you see your online business in 2022
The big content shift: working on creating better, not “more”
What the online teaching model is evolving into
The wonders that effective advertising + your organic content strategy can create
SLOs and how they can essentially save your ad cost
The audio trend (and why it’s not going anywhere)
Exploring the metaverse and Web 3.0
The great rise of the Female Creator Economy

We’re looking at a big year for online businesses (especially the creator economy) and we can’t wait to learn more and explore as we go.

If you’re interested in shaking things up in your own workflows and trying something new and different this year, this is the perfect episode to get started!

RESOURCES

This Week’s Joy:

Jenni’s still enjoying her soothing matcha tea from a lovely Brooklyn-based brand called Kettl (all 4 pounds of it, believe it or not!)

This Week’s Hustle:

And Sandy’s current hustle is her beautiful, brand new Stendig Calendar by Massimo Villegni! She loves the classic monochromatic palette and how the dates always keep her on track.

This podcast is brought to you by the Marvelous online teaching platform.

Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Running an online business can be draining.

Especially in a global pandemic.

If you spent most of last year glued to the screen, working 13 hours a day, and wading through digital noise, you aren’t the only one.

2020 and 2021 were not kind to entrepreneurs.

But with a new year comes a fresh perspective.

And one big trend that we stand behind for 2022 is digital minimalism.

Digital minimalism means taking the time to look at how you’re running your business and think, “How can I best deliver to my clients/students?”

As female creators, our instinct is to add as much value as we can, create more and put as much out to the world as possible.

But today, the narrative is different.
Audiences now are all about quality over quantity.

And scaling back your digital elbow grease is one of the easiest ways to execute top-quality services daily!

So, if you want to hear our in-depth takes on the trend (and how you can apply it to your own business), as well as our input on several huge 2022 business trends, this episode is for you!

This is what we’re jumping into for this one:

4 Marvelous-approved trends that’ll make you rethink how you see your online business in 2022
The big content shift: working on creating better, not “more”
What the online teaching model is evolving into
The wonders that effective advertising + your organic content strategy can create
SLOs and how they can essentially save your ad cost
The audio trend (and why it’s not going anywhere)
Exploring the metaverse and Web 3.0
The great rise of the Female Creator Economy

We’re looking at a big year for online businesses (especially the creator economy) and we can’t wait to learn more and explore as we go.

If you’re interested in shaking things up in your own workflows and trying something new and different this year, this is the perfect episode to get started!

RESOURCES

This Week’s Joy:

Jenni’s still enjoying her soothing matcha tea from a lovely Brooklyn-based brand called Kettl (all 4 pounds of it, believe it or not!)

This Week’s Hustle:

And Sandy’s current hustle is her beautiful, brand new Stendig Calendar by Massimo Villegni! She loves the classic monochromatic palette and how the dates always keep her on track.

This podcast is brought to you by the Marvelous online teaching platform.

Previous Episode

Barracudas, Airstreams, and Burnout

It’s been a hot minute, hasn’t it?

We know we’ve been gone for a while. But, it’s for a good reason!

Last August, Jeni realized that she was burnt out.

And by burnt out, we don’t mean slightly warm — we mean full-on, Sahara Desert- level fried.

Her basement office was suffocating, she was working 18 hours a day, and to top it all off, had COVID for months.

So, she decided she needed a change.

Change which came in the form of a 25ft Airstream that allowed her to travel the length and breadth of the United States.

And that’s exactly what she did.

But, bouncing from one cellphone tower to another just didn’t guarantee good wifi, making it impossible to film weekly podcast episodes.

So, while our break might’ve been forced, we’re glad we took it. Not only did Jeni get to live out a dream she’s had for years, we also got the chance to take a step back and take life at a slower pace.

In this comeback episode, we’re sitting down for a little coffee-break chat and talking about all the exciting things we’ve been up to.

More importantly, we break down burnout, the side-effects of sprinting 24/7 and how you can cope with it (you don’t have to travel across the country in a van, promise) so you come back even stronger.

On that note, we hope you’re prepared for everything we have in store for And She Spoke! This break has given us some incredible ideas that we’re dying to implement.

Now that we’re back and better than ever, keep an eye out for everything that’s coming your way.

This is what we’re jumping into for this one:

Why Jeni has had a tough time recording the last few And She Spoke episodes
How business owners can set boundaries
The things Sandy and Jeni did to get over their burnout
Why your business should help you build your life instead of becoming your life
Our plans for 2022

And more!

RESOURCES

This Week’s Joy:

Jeni’s joy is an exciting one - swimming with barracudas. She’s loved sharks for as long as she could remember, so this was a dream come true!

This Week’s Hustle:

Our hustle comes from Sandy who cannot recommend The Rode Wireless Mic enough. It’s the only one on the market that actually works!

This podcast is brought to you by the Marvelous online teaching platform.

Next Episode

Why Debt Doesn’t Have to Be a Dirty Word

Show of hands:

How many of you are afraid to start (or scale) your business because you’re afraid of going into debt?

If you have your hand up, we get it.

After all, no one wants to put $5,000 on their credit cards to spend on bags, shoes, or clothing.

So, why would we take that risk for our business?

In today’s And She Spoke episode, we want to break down why that train of thought is deeply flawed.

As women, we’ve let ourselves believe that we must be overly responsible with our money. We can only invest in something if we already have the cash in the bank to back it up. Otherwise, we’ll be seen as frivolous and financially irresponsible.

That fear has holds us back from investing in our futures, taking risks for our careers, and jumping into entrepreneurship headfirst.

And that’s just doing a disservice to our communities.

While not all of us have the financial security and privilege to take on debt, for those of us who can afford to take on debt, it can be a very effective way to jumpstart your business.

Here’s what else you can expect in the episode:

Our personal stories about the finances behind our first businesses
The ‘Death Valley’ analogy and how to apply it to your business
How debt can help you gain the resilience you need to be an entrepreneur
The J Curve and why you should be studying it ASAP
Why you need to surround yourself with people who believe in you And more! This episode is here to tell you that if you manage your finances well, debt doesn’t have to be a dirty word. RESOURCES:
Hey Marvelous
Color Hunt
Inner Circle

This Week’s Joy:

Both of us have been obsessed with Inventing Anna (Jenny even stayed up all night to binge it). In fact, we have so many thoughts about it that we’re going to be recording a special episode dedicated to breaking it down! Stay tuned.

This Week’s Hustle:

Our hustle is the perfect example of how small changes can yield HUGE results.

Both of us took some time out of our day to change the colors on our Google Calendar events page to a palette that we love. We spend our lives on Google Calendar, so to have the screen open up to a beautiful color palette really makes a difference.

This podcast is brought to you by the Marvelous online teaching platform.