
Joyce Gioia on identifying trends, scanning processes, stakeholder experience, and adopting personas for communicating (Ep22)
05/25/22 • 30 min
– Joyce Gioia
About Joyce GioiaJoyce is a strategic business futurist and President of The Herman Group, which serves a wide range of clients globally with The Herman Trend Report and other services, and is on the board of the Association of Professional Futurists. She is the author or co-author of six books, including Experience Rules, and appears regularly in the media, including in Entrepreneur Magazine, Business Week, The Wall Street Journal, and NPR.
Website: Joyce Gioia
LinkedIn: Joyce Gioia
Twitter: Joyce Gioia
Facebook: Joyce Gioia
Books
Impending Crisis: Too Many Jobs, Too Few People
How to Choose your Next Employer
How to Become an Employer of Choice
Workforce Stability: Your Competitive Edge
Lean & Meaningful: A New Culture for Corporate America
What you will learn
- Using trend alert tools (01:46)
- How to select information sources and keep them up to date (05:43)
- Why it may be better to deal with information as it comes instead of on a schedule (08:36)
- Why the futurist’s job is making big concepts understandable to your audience (11:35)
- What makes an excellent futurist (14:52)
- Why it is important to engage stakeholders other than your customers (20:16)
- How the Chief Experience Officer frames a company externally and internally (22:35)
- Why taking care of your physical health is just as important as mental health (25:52)
Episode resources
- Herman Trend Alert
- DuckDuckGo
- South by Southwest
- Rhodium Research
- Ray Kurzweil
- Bertalan Mesko
- The Great Resignation
- 75 cent words
- Gregory Bateson
- League of Legends
- Chief Experience Officer
Transcript
Ross Dawson: Joyce, it’s a delight to have you on the show.
Joyce Gioia: It’s great to be with you, Ross.
Ross: Joyce, you help organizations and leaders to understand what’s going on, understand what’s changing, and to be able to act on that, how do you do that?
Joyce: The major vehicle that I use is something that I call the Herman Trend Alert. It’s read by close to 30,000 people every week in 92 countries. In order to write that I scan over 80 newsletters and magazines, probably over the course of a month or more even because some of the newsletters are compendiums of highlights from other newsletters, so the best of. I probably cover close to 200 with all the different newsletters and magazines that I look at.
When I find something that interests me, that I think I’d like to learn more about and I have a boundless curiosity like a kid, I try to find if they have something digital on it, if it’s an article online, I’ll grab the URL, and/or I’ll copy the item and just dump it into a new word file. When it’s from a magazine, I’ll tear out the pages or even look for that item online so that I don’t even have to translate the ink on paper into a digital format. Sometimes I’ll even hear a radio segment that’s on something that I want to cover. In that case, I’ll look for the transcript. I’ll keep the URL and the copy of the materia...
– Joyce Gioia
About Joyce GioiaJoyce is a strategic business futurist and President of The Herman Group, which serves a wide range of clients globally with The Herman Trend Report and other services, and is on the board of the Association of Professional Futurists. She is the author or co-author of six books, including Experience Rules, and appears regularly in the media, including in Entrepreneur Magazine, Business Week, The Wall Street Journal, and NPR.
Website: Joyce Gioia
LinkedIn: Joyce Gioia
Twitter: Joyce Gioia
Facebook: Joyce Gioia
Books
Impending Crisis: Too Many Jobs, Too Few People
How to Choose your Next Employer
How to Become an Employer of Choice
Workforce Stability: Your Competitive Edge
Lean & Meaningful: A New Culture for Corporate America
What you will learn
- Using trend alert tools (01:46)
- How to select information sources and keep them up to date (05:43)
- Why it may be better to deal with information as it comes instead of on a schedule (08:36)
- Why the futurist’s job is making big concepts understandable to your audience (11:35)
- What makes an excellent futurist (14:52)
- Why it is important to engage stakeholders other than your customers (20:16)
- How the Chief Experience Officer frames a company externally and internally (22:35)
- Why taking care of your physical health is just as important as mental health (25:52)
Episode resources
- Herman Trend Alert
- DuckDuckGo
- South by Southwest
- Rhodium Research
- Ray Kurzweil
- Bertalan Mesko
- The Great Resignation
- 75 cent words
- Gregory Bateson
- League of Legends
- Chief Experience Officer
Transcript
Ross Dawson: Joyce, it’s a delight to have you on the show.
Joyce Gioia: It’s great to be with you, Ross.
Ross: Joyce, you help organizations and leaders to understand what’s going on, understand what’s changing, and to be able to act on that, how do you do that?
Joyce: The major vehicle that I use is something that I call the Herman Trend Alert. It’s read by close to 30,000 people every week in 92 countries. In order to write that I scan over 80 newsletters and magazines, probably over the course of a month or more even because some of the newsletters are compendiums of highlights from other newsletters, so the best of. I probably cover close to 200 with all the different newsletters and magazines that I look at.
When I find something that interests me, that I think I’d like to learn more about and I have a boundless curiosity like a kid, I try to find if they have something digital on it, if it’s an article online, I’ll grab the URL, and/or I’ll copy the item and just dump it into a new word file. When it’s from a magazine, I’ll tear out the pages or even look for that item online so that I don’t even have to translate the ink on paper into a digital format. Sometimes I’ll even hear a radio segment that’s on something that I want to cover. In that case, I’ll look for the transcript. I’ll keep the URL and the copy of the materia...
Previous Episode

Stephen Poor on discerning relevance, distilling facts, thriving for lawyers and legal students, and consciously seeing connections (Ep21)
“It’s about not getting so constrained by the channel of information and see it as a sole purpose, but being able to see the connection points to other things that are relevant to you.”
– Stephen Poor
About Stephen PoorStephen is Chair Emeritus of leading employment law firm Seyfarth & Shaw, which has 900 lawyers across 17 offices and multiple continents. He led the firm as Chairman for 15 years, introducing a range of industry-leading innovations, and he now focuses on the firm’s client-facing technology strategy which includes robotics, AI, and cognitive computing.
Website: Stephen Poor
LinkedIn: Stephen Poor
Twitter: Stephen Poor
What you will learn
- What is a good practice when reading books (01:48)
- How to keep on top of changing legislative information (05:09)
- How law firms keep up with information overload (08:56)
- Why focus not on information but on connection points (15:06)
- How to define your need and look for outside solutions (17:25)
- Why structured thinking is needed to filter information (19:26)
- How to apply your frameworks to new and different scenarios (21:31)
- How to occasionally go broad to find context and relevance (26:38)
Episode resources
Transcript
Ross Dawson: Stephen, it’s wonderful to have you on the show.
Stephen Poor: Ross, thank you for having me. I appreciate the opportunity.
Ross: You are a lawyer, you also run...
Stephen: Do you have to say that with such hesitation, Ross?
Ross: There is so much more than that. That’s why I’m saying, your starting point is you’re a lawyer, you run a major law firm, and you also delve deep into the emerging technologies that are changing the legal industry. There’s plenty to keep on top of there. I’d like to just actually go back to the beginning when you were a law student, when you were studying law. Did you have any practices that enabled you to take in the amount of information that it requires to pass your legal degrees?
Stephen: I’ll give you some context first. I’m old enough now that when I was in law school, it was pre-internet, computer-assisted research was only just starting. We had these fancy things called Lexis and Westlaw terminals, but nobody knew how to use them. The information you needed was in these things we used to have called books. I know you’re writing one. As you are looking at information for learning to be a law student, you’re getting it from your colleagues, your other law students, the professors, and the books. What’s interesting about the books, it’s something I picked up in your book, a theme you picked up on, which was that one of the things you had to learn was what you referred to as keynotes; synthesized information where they’re trying to sort the cases into topics.
Oftentimes, you got the most useful information, not by the keynote you’re particularly on, but by ones your eyes happen to catch by going through the book, by going through the pages. I always found that to be fascinating. It’s replicated itself over the years in different formats where useful information is not always exactly what you’re looking for, sometimes peripheral or in a framework, that’s not usually capturable that easy. It was a lot of time in the library. I was on the law review so there was a lot of information, each member then reviewed, distilled and shared with other members of the review. It was that sort of thing, and I’m still not sure we capture the information we needed to become a good lawyer. In fact, I’m certain we didn’t. We became good law students, not necessarily trained to be good lawyers.
Ross: Yes. We can always point to ways our education system can improve to create people ready for the workforce.
Stephen: Yes, I’ve got a whole riff on that but that’s not the point of this discussion.
Ross: Moving on to the next step. To a point when you’re a legal student, it’s relatively static law, that is the law as it stands and you’ll be able to then grasp that, and...
Next Episode

Nick Abrahams on purpose and prioritisation, talking for mutual value, deliberate sharing and engagement, and telling stories for understanding (Ep23)
“It comes down to establishing why is it relevant for you. If it is meaningful, and you can use the information that you get, then you will become more interested in it. “
– Nick Abrahams
About Nick AbrahamsNick Abrahams is a leading lawyer, futurist, and keynote speaker. He is the Global Co-leader of the Digital Transformation Practice at Norton Rose Fulbright advising major organisations on technology M&A, blockchain and cryptocurrency, and digital transformation. He is also the co-founder of the leading legal tech venture LawPath, and he created the world’s first AI-enabled privacy chatbot, Parker. He was was a category winner in the Financial Times Asia-Pac Innovator of the Year Awards in 2020.
Website: Nick Abrahams
Blog: Nick Abrahams
Podcasts: Nick Abrahams
LinkedIn: Nick Abrahams
Twitter: Nick Abrahams
Facebook: Nick Abrahams
Books
Big Data, Big Responsibilities
Digital Disruption In Australia
What you will learn
- How to keep up with the speed of information change in legislation and technology (01:58)
- How to prioritise the right items with the right amount of attention (03:09)
- How to frame an area of expertise that is important to you (06:33)
- Why you need to make sure you learn from others (09:33)
- What is the best way to take notes and build a system for it (12:04)
- How to talk to people to develop expertise through deliberate steps or osmosis (13:37)
- How whiteboards can be best for understanding and mind mapping (22:35)
- How to deliver messages and ideas through stories (21:43)
- How to avoid getting trapped in a bubble with information that is constantly and rapidly changing (24:20)
Episode resources
- PWC
- Decentralised autonomous organisations
- Paris Hilton
- Wally Lewis
- NFT
- JPEG
- The Breakthrough Lawyer
Transcript
Ross Dawson: Nick, it’s awesome to have you on the show.Nick Abrahams: Ross, thank you very much. I’m excited.
Ross: You bring together two very fast-moving worlds. One is the law. As a top lawyer, you have to keep across all of the new legislation of which there is plenty and at the same time, you’re a technology lawyer, and that’s a pretty fast-moving place there, and you’re on top of the pace of change in technology, so in a nutshell, how do you do that? How do you keep across this incredibly fast pace of change?
Nick: There are loads of things going on in any one day. The critical issue is around prioritizing my time. There’s time spent doing client work. There’s time spent marketing. I’m on three boards. I have my own separate business that I started, Lawpath. Now I’m a professional speaker as well, so yes, trying to keep up with everything requires every day just shuffling priorities and making sure we hit the right ones first with the right amount of attention.
Ross: I always have this idea of purpose as knowing why. I’m interested, how do you frame your priorities? I mean, if they keep on changing, as you get different insights or perspectives, do you set those for the year or the month or your lifetime? How is it that you get that guidance what your priorities are?
Nick: If we’re zooming out, I definitely set priorities for my lifetime. Years ago, I did something which I think a lot of people do. If you haven’t, then you should definitely do it because it’s great for bringing things into sharp perspective: I wrote my own obituary. What did I want to be remembered for? It was very interesting, when I sat down to do that, I realized that much of what I was actually doing wasn’t rele...
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