The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E4
10/27/23 • 25 min
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.
In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry.
Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode. About the Guests:
- Emily Ackerman, Director of Business Development at Lane Gorman Trubitt, LLC
- Kami Minor, Director of Marketing & Communications at Anglin Reichmann Armstrong, PC
- Ashton Adair, Marketing Manager at Whitley Penn
- Tyler Cuda, Digital Marketing Manager, Sassetti
- Jeshanah Fox, Marketing Director at Brown Schultz Sheridan & Fritz
- Anna Clyburn, Digital Marketing Specialist at Brown Edwards
- Jack Kolmansberger, CGO at Herbein + Company
- Josh Woods, Senior Marketing Manager at Lane Gorman Trubitt
- Amy Delaney, Director Of Marketing And Business Development at Kernutt Stokes
- Tenley Damrow, Director, Alliance Marketing Leader at RSM US LLP
- Becky Livingston, President and CEO at Penheel Marketing
- Chuck Summers, Director of Practice Growth at MCM CPAs & Advisors
- Marti Rison, Creative Marketing and Communications Manager at Mize CPAs
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.
In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry.
Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode. About the Guests:
- Emily Ackerman, Director of Business Development at Lane Gorman Trubitt, LLC
- Kami Minor, Director of Marketing & Communications at Anglin Reichmann Armstrong, PC
- Ashton Adair, Marketing Manager at Whitley Penn
- Tyler Cuda, Digital Marketing Manager, Sassetti
- Jeshanah Fox, Marketing Director at Brown Schultz Sheridan & Fritz
- Anna Clyburn, Digital Marketing Specialist at Brown Edwards
- Jack Kolmansberger, CGO at Herbein + Company
- Josh Woods, Senior Marketing Manager at Lane Gorman Trubitt
- Amy Delaney, Director Of Marketing And Business Development at Kernutt Stokes
- Tenley Damrow, Director, Alliance Marketing Leader at RSM US LLP
- Becky Livingston, President and CEO at Penheel Marketing
- Chuck Summers, Director of Practice Growth at MCM CPAs & Advisors
- Marti Rison, Creative Marketing and Communications Manager at Mize CPAs
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
Previous Episode
The Impact of Marketing on Firm Operations with Kathleen O’Toole, Partner & CMO of PKF O’Connor Davies - Amplify S3E3
Welcome to the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future.
In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Kathleen O’Toole, Partner and CMO of PKF O’Connor Davies about the impact of marketing on accounting firm operations.
Kathleen is a multifaceted marketing and communications professional with extensive experience in driving market share and revenue increases at leading financial and professional services companies. You don’t want to miss this insightful conversation and learn from an accomplished accounting firm leader. About Our Guest:
Kathleen O’Toole is Partner and CMO of PKF O’Connor Davies. She is a multifaceted marketing and communications professional with extensive experience in driving market share and revenue increases at leading financial and professional services companies. Her proven ability to initiate creative marketing, communications and business development programs has delivered immediate results for her firm. She has expertise in both B2B and B2C strategy, analysis and solutioning. She is described as a frequent company “firefighter” with demonstrated success in building and leading teams to achieve and exceed performance objectives. Kathleen is a leader, collaborator, relationship and consensus builder, entrepreneurial, comfortable with ambiguity, persistent, and enthusiastic.
Connect with Kathleen - linkedin.com/in/kathleen-a-o-toole-8947b5a
About Your Host:
Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.
Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.
Connect with Angie - linkedin.com/in/angiegrissom
Next Episode
The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E5
In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.
In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry.
Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode. About the Guests:
- Becca McGovern, Marketing Manager at Johnson Lambert, LLP
- Laura Metz, Senior Growth Manager at HCVT
- Margo Andersen, Marketing Director at Larson & Company PC
- Danny Estrada, Vice President of Consulting at Rare Karma
- Judy Bodenhamer, Founder & Managing Director at Client Experience Group
- Lily Morris, Internal Communications Specialist at Johnson Lambert, LLP
- Travis Bradshaw, Director, Software & Services Marketing at Armanino
- Jerilyn Dressler, Director of Strategic Partnerships at Your Part-Time Controller
- Carrie Steffen, Co-Founder and President at The Whetstone Group
- Chris Camara, Managing Editor at The Growth Partnership
- Holly Subervi, Head of Brand at Armanino
- Katie Cohodes, Marketing Manager at Armanino
- Edward Warren, Senior Channel Marketing Manager at Sage
- Jeremy Shen, CMO at YHB
- Abby Morrow, Marketing Pursuit Coordinator at YHB
About Your Host: Mike Jones
Managing Partner, Resound
Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.
He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)
He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.
In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.
He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.
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