Value of the Platform and Business Re-Engineering

04/24/24 • 31 min

AMA Marketing / And with Bennie F. Johnson

Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great company equalizer, and finding the thing you’re passionate about.

Previous Episode

Entrepreneurship and the value of an internship

Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI work and impact.

Next Episode

Disruption, Transformative Marketing and Demarketing

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.