Disruption, Transformative Marketing and Demarketing
AMA Marketing / And with Bennie F. Johnson05/22/24 • 34 min
Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.
05/22/24 • 34 min
Generate a badge
Get a badge for your website that links back to this episode
Select type & size
<a href="https://goodpods.com/podcasts/ama-marketing-and-with-bennie-f-johnson-465067/disruption-transformative-marketing-and-demarketing-62783722"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to disruption, transformative marketing and demarketing on goodpods" style="width: 225px" /> </a>
Copy