Disruption, Transformative Marketing and Demarketing

05/22/24 • 34 min

AMA Marketing / And with Bennie F. Johnson

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about disruption in the marketing profession, why marketing should be transformative, and the value of demarketing.

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Human-driven Innovation and Career Journeys

Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA's Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing things, and entrepreneurial journeys.

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Cultural Intelligence and Responsibility of Marketers

Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural intelligence and the responsibility of marketers.