Foodtech Research Goes Viral

03/25/20 • 24 min

How do we make people CARE about food research? We get their emotions involved. The Good Food Institute's former Director of International Engagement Nicole Rawling and Shannon teach you how to make future food go VIRAL. (Note: While she was with GFI at the time of recording, Nicole has since moved forward to found the awesome Material Innovation Initiative. Check it out!)

Secondary Source: https://www.youtube.com/watch?v=sANg0NyvVnk

Secondary Source: https://www.youtube.com/watch?v=sANg0NyvVnk

Previous Episode

Kellogg's and Cultural Change in Future Food

We don't need to change minds, we just need to open them. How? ENGAGEMENT. Classic show not tell. For both the public and the corporate, this means building upon what we already know to empower action. This is what brought the Kellogg brothers so much success. They ACKNOWLEDGED a common experience and USED it to shift consumer behavior. We can do that now, too. The future of food is now!

Secondary Source: PBS News Hour https://www.pbs.org/video/the-kellogg-brothers-breakfast-and-wellness-pioneers-1542848870/

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