Fuelling human potential through better sleep with CEO of Eight Sleep, Matteo Franceschetti

11/13/20 • 33 min

Think about sleep as part of your fitness routine.

This is an awesome episode where I chat to CEO of Eight Sleep, Matteo Franceschetti about the power of sleep. Eight Sleep is a sleep enhancement company that is redefining the sleep category, by designing products that improve your sleep. We cover:

What sleep fitness is and how it can aid health and performance
The long term vision of the brand
How the brand is helping elite athletes improve their performance
The role of athletes in the brand's marketing
Advice on how we can improve our sleep

A fascinating episode, and one not to be missed. Don't forget to check out Eight Sleep. Have you subscribed for our weekly sports marketing newsletter yet? Sign up at www.allthingssport.co

Think about sleep as part of your fitness routine.

What sleep fitness is and how it can aid health and performance
The long term vision of the brand
How the brand is helping elite athletes improve their performance
The role of athletes in the brand's marketing
Advice on how we can improve our sleep

A fascinating episode, and one not to be missed. Don't forget to check out Eight Sleep. Have you subscribed for our weekly sports marketing newsletter yet? Sign up at www.allthingssport.co

Previous Episode

Balancing your passions with Adelle Tracey, Team GB Athlete

Today we are joined by Adelle Tracey, 800m track star who has represented Great Britain at World and European Championships. As well as being a professional athlete, Adelle is also a qualified hair and make-up artist.

I catch up with Adelle and chat to her about:

the impact of COVID on her training
her thoughts on the rearranged Olympics
building a personal brand and working with brands
the role of the modern-day athlete
how she balances her two passions, running and hair & make-up

You can follow Adelle's journey on Twitter and Instagram.

Have you subscribed for our weekly sports marketing newsletter yet? Sign up at www.allthingssport.co

Next Episode

Building an esports organisation with social purpose at its heart, with CEO of LDN UTD - Olly Weingarten

This is an insightful interview where I chat to CEO of LDN UTD's, Olly Weingarten about creating an esports org that addresses social issues.

In the interview we cover:

How LDN UTD was founded & its mission
The esports scene in London & the UK
The health & wellbeing of esports players
Identifying & signing players
Creating partnerships with brands
Future ambitions of LDN UTD

Olly provides an honest look at how he and his team are building an organisation in the world of esports and gaming, that tackles social issues within London.

To date, LDN UTD has addressed knife crime in LDN, isolation as a result of lockdown, racism, participation in sport, nutrition and diversity. You can follow LDN UTD's journey on Twitter.

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