Does Brand Loyalty Exist in Parking?

12/14/23 • 43 min

2 Listeners

When we fly, many of us prefer to fly with a particular airline. We say things like, “I only fly United,” or, “I only fly American.” With parking, is there that kind of loyalty? Do people who park their cars say things like, “I only park at LAZ Parking”? Or, “I only park at AmeriPark”? In this episode, we do a deep dive into brand loyalty with parking management companies.

In this episode, your hosts Dani Crain and John D. Conway, and their surprise guest Bill Anderson who pops in part way through the episode, get into:

John’s ideas that the parking industry is a B2B business, with little brand loyalty among operators.

How people prioritize convenience, price, and safety when choosing a parking location.

The differences between brand loyalty at the national level and brand loyalty at a local level.

How price and convenience impact parking decisions at airports.

Bill’s comments on how convenience, price, and safety influence his parking decisions.

This show is sponsored by:

Parking Whisperer, the best and most innovative parking solution for you: https://parkingwhisperer.com/

Connect with the hosts:

http://www.parkingtalk.com

Dani Crain - https://www.linkedin.com/in/dani-crain-3754a3178/

John D. Conway - https://www.linkedin.com/in/john-d-conway-b55a7025/

[email protected]

Subscribe, like, and follow:

Apple Podcasts - https://apple.co/44KScHB

Spotify - https://spoti.fi/3rKBJVn

YouTube - https://bit.ly/Parking-Talk-YouTube

LinkedIn: https://www.linkedin.com/company/parkingtalk-com/

Twitter: https://twitter.com/parkingtlk

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

Mentioned in this episode:

Check Out PRRS Today

Visit www.parkingprrs.com

In this episode, your hosts Dani Crain and John D. Conway, and their surprise guest Bill Anderson who pops in part way through the episode, get into:

John’s ideas that the parking industry is a B2B business, with little brand loyalty among operators.

How people prioritize convenience, price, and safety when choosing a parking location.

The differences between brand loyalty at the national level and brand loyalty at a local level.

How price and convenience impact parking decisions at airports.

Bill’s comments on how convenience, price, and safety influence his parking decisions.

This show is sponsored by:

Parking Whisperer, the best and most innovative parking solution for you: https://parkingwhisperer.com/

Connect with the hosts:

http://www.parkingtalk.com

Dani Crain - https://www.linkedin.com/in/dani-crain-3754a3178/

John D. Conway - https://www.linkedin.com/in/john-d-conway-b55a7025/

[email protected]

Subscribe, like, and follow:

Apple Podcasts - https://apple.co/44KScHB

Spotify - https://spoti.fi/3rKBJVn

YouTube - https://bit.ly/Parking-Talk-YouTube

LinkedIn: https://www.linkedin.com/company/parkingtalk-com/

Twitter: https://twitter.com/parkingtlk

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com.

Mentioned in this episode:

Check Out PRRS Today

Visit www.parkingprrs.com

Previous Episode

Charity, Being Good Corporate Citizens, & the Power of Giving Back, w/ Tony DiPaolo

1 Recommendations

In this episode, your hosts Dani and John talk with Tony DiPaolo about communities coming together in incredible ways to support some amazing causes.

Tony DiPaolo is the Senior Vice President at LAZ Parking.

Dani, John, and Tony get into:

How Tony got into parking, from growing up in New Mexico to working in sports and to being advised by his parents to get into the parking industry.

LAZ Parking hosting their 11th Annual Golf Tournament benefiting Special Olympics Chicago.

LAZ Parking's charitable efforts go beyond just writing checks, they take it to another level.

The power of giving back and the impact of charitable efforts on employees and communities.

The enormous effort that goes into successfully pulling off a charitable event.

The inverted pyramid structure of LAZ Parking’s organization, with the CEO at the bottom and frontline employees at the top, emphasizing the importance of servant leadership and communication.

The Second Chance program, where companies like LAZ Parking provide job opportunities to people recently released from prison.

This show is sponsored by Parking Revenue Recovery Services (PRRS), bringing you a new standard in parking compliance: https://www.parkingprrs.com/

Learn more about Tony DiPaolo: https://www.lazparking.com/our-company/about/executive-profiles/antonio-p.-dipaolo

Connect with Tony DiPaolo on LinkedIn: https://www.linkedin.com/in/tony-dipaolo-27a0135

Learn more about LAZ Parking’s Charitable Foundation: https://www.lazparking.com/our-company/about/charitable-foundation

Connect with the hosts:

http://www.parkingtalk.com

Dani Crain - https://www.linkedin.com/in/dani-crain-3754a3178/

John D. Conway - https://www.linkedin.com/in/john-d-conway-b55a7025/

[email protected]

Subscribe, like, and follow:

Apple Podcasts - https://apple.co/44KScHB

Spotify - https://spoti.fi/3rKBJVn

Google Podcasts - https://bit.ly/Parking-Talk-Google-Podcasts

YouTube - https://bit.ly/Parking-Talk-YouTube

LinkedIn: https://www.linkedin.com/company/parkingtalk-com/

Twitter: https://twitter.com/parkingtlk

Mentioned in this episode:

Check Out PRRS Today

Visit www.parkingprrs.com

Next Episode

Joe Leung Interviews Dani & John About Parking, Walking On Stilts & Juggling Basketballs

Today’s a special show because our guest, Joe Leung, interviews our hosts Dani Crain and John D. Conway.

Today’s guest interviewer is Joe Leung, Vice President of Parking and Mobility Services for OVG360, which is part of Oak View Group. Leung has two decades of experience with some of the most well-known parking companies, and experience which spans ballparks, arenas, theaters, and live events facilities. In this role with OVG360, he uses industry best practices to evaluate each venue’s unique parking process to help identify opportunities for operational efficiencies and revenue generation.

In this episode, Dani, John, and Joe get into:

Growing up in small towns.

John discusses pursuing a career in parking partly because of financial stability for his family.

John and Dani discuss their passion for parking and their close relationship with their family and colleagues.

Dani reflects upon getting into the parking industry "accidentally."

Attracting new people to the parking industry, including bringing in people without experience.

The evolution of the parking industry, including the role of technology.

Living by the quote "Get it f*****g done" and emphasizing the importance of doing the work with no excuses.

Dani’s hidden talent: she can walk on stilts.

John’s hidden talent: he can juggle basketballs.

This show is sponsored by Parking Revenue Recovery Services (PRRS), bringing you a new standard in parking compliance: https://www.parkingprrs.com/

Connect with Joe Leung on LinkedIn: https://www.linkedin.com/in/joe-leung/