Filippa K's CEO Rikard Frost On How Niche Luxury Fashion Brands Can Thrive In China

Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy.

In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers.
A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce.

Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.