#71 - Use the Anchor Theory for an Explosion of Content with Susan Diaz and Will Lamont

Wake up world, it’s time for the 4 AM Report! 💫🎉💫

Hard to believe we’re looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! 🤯🦠🍷🇺🇸🤯

But here we are. Still tickin’. ⏰ Today is all about the anchor theory of content marketing – and making your planning easy as 🥧🥧🥧!

How to take your anchor content and: Spin 👏 that 👏 thing 👏 into 👏 as many 👏 things 👏 as you 👏 CAN!! 👏

Think of the four formats:

❶ Written format

❷ Audio format

❸ Video format

❹ And, the graphic or image format

And use them all to expand upon your anchor piece.

Before you know it, you’ll be 🏊‍♀️ 🏊‍♀️ 🏊‍♀️ swimming 🏊‍♀️ 🏊‍♀️ 🏊‍♀️ in a river of content, creating SEO magic, and driving people back to your website!

#You’reAnExpert! 🤣 Have a listen for tips and tricks. And here’s to 2021! 🥂🍾🥂