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AI Literacy for Entrepreneurs

AI Literacy for Entrepreneurs

c+p digital

“AI Literacy for Entrepreneurs”, with host Susan Diaz, helps you integrate artificial intelligence into your business operations. We’ll help you understand and apply AI generative in a way that is accessible and actionable for entrepreneurs at all levels. With each episode, you'll gain practical insights into effective AI strategies and tools, hear from leading practitioners with deep expertise and diverse use cases, and learn from the successes and challenges of fellow business owners in their AI adoption journey. Join us for the simplified knowledge and inspiration you need to leverage AI effectively to level up your business.
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Top 10 AI Literacy for Entrepreneurs Episodes

Goodpods has curated a list of the 10 best AI Literacy for Entrepreneurs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to AI Literacy for Entrepreneurs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite AI Literacy for Entrepreneurs episode by adding your comments to the episode page.

AI Literacy for Entrepreneurs - EP218 Beyond Blogging - 6 Unique AI Strategies for Small Businesses
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06/26/24 • 9 min

🌟 Welcome to The 4am Report, with me, Susan Diaz, your host and an AI optimist. Let’s talk about innovative ways small businesses can use artificial intelligence RIGHT NOW, beyond the basics. Today, I'm going to debunk a common myth about AI; and share six unique ways to use AI in your content marketing that go beyond writing blog articles.

On the episode I cover:

✍️ Expanding AI Use Beyond Blog Writing: Many perceive AI as a tool just for generating text-based content, but it’s so much more! I’ll introduce you to advanced, practical applications that can transform your business operations.

6️⃣ Six Innovative AI Use Cases for Small Businesses: From breaking down video content to enhancing your sales processes, these tried-and-tested strategies from our Marketing Power Circle (member-only AI implementation mastermind) will open your eyes to new possibilities.

In-Depth Topics:

📹 Video Content Utilization: How to transform existing video material into multiple content pieces for varied marketing channels.

💵 Enhanced Sales Processes: Utilize AI like ChatGPT and Claude to streamline your sales drafts and follow-ups, making your outreach efforts more efficient and personalized.

🎙️ Simplifying Guest Interviews with Myshowrunner.com: A free tool that eases the podcast interview process by streamlining guest research and question formulation.

♻️ Revitalizing Existing Content: Use AI to update old articles or reports with new insights, SEO enhancements, and user-friendly formats.

🔎 Efficient Summarization for Client Research: Employ AI tools to quickly summarize extensive research materials, saving valuable time and effort.

💻 Optimizing Workshop Summaries: How AI can help you efficiently repurpose past workshop and training content for new audiences or formats.

⭕ Special Invitation: If you’re interested in learning how to implement these AI strategies effectively in your business, consider joining our Marketing Power Circle. Drop me an email or LinkedIn DM and I'll send you more details about our AI implementation mastermind, designed specifically for small businesses looking to scale and innovate.

AI is not a futuristic concept but a practical tool that can dramatically enhance the way small businesses operate today. By adopting a broader view of AI’s capabilities and integrating these technologies into various aspects of your business, you can unlock significant growth and efficiency.

🌟 Keep listening for more insights from upcoming guests who are using AI in groundbreaking ways, and join us next time for more AI literacy discussions on The 4am Report!

Connect with me - Susan Diaz on LinkedIn: Entrepreneur, podcast host, and passionate advocate for using AI to enhance small business marketing and sustainability.

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AI Literacy for Entrepreneurs - EP217 The Mindset of Thinking 100x with AI for Small Businesses
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06/12/24 • 12 min

Welcome to The 4am Report, where talk AI literacy for founder-led brands with me, your host, Susan Diaz. Today I will be exploring what it means to think exponentially in the age of artificial intelligence and how this mindset can drastically shift your business landscape.

On this podcast, we no longer do intros and outro on audio, so here’s a short note on who I am. I am Susan Diaz, lifetime marketer with over 20 years of experience spanning startups to government sectors. I am the founder of a content marketing firm, and I am focused on how artificial intelligence can turbocharge small business operations.

In this episode you should expect to hear about:

🚀 Thinking Exponentially: How adopting a 100x mindset, with the support of AI, can lead to significant growth and innovation in your business.

💡 The True Power of AI: Exploring how artificial intelligence can be a game changer, not just a productivity tool but a strategic partner in your business.

In-depth Topics Covered:

I love a good metaphor to help me learn and remember. And I hugely value the experts who give me that. And I try to do the same as I speak to, and train, various audiences.

Inside this episode I give you an interesting analogy on how technology evolves and becomes mainstream, relating it to how refrigeration technology, initially developed for preserving life-saving drugs, evolved to widespread uses - including ‘skincare fridge’.

You’ll also learn the three key mindsets for leveraging AI to grow exponentially:

🤖 Strategic Partner, Not Just a Task Manager: Viewing AI as a co-thinker and brainstorming tool, not just as an automator of mundane tasks.

🔍 Workflow Visualization: Importance of understanding current processes clearly before integrating AI, bringing clarity to how AI can fit into and optimize these processes.

🌱 Focused Implementation: The significance of starting with one tool or process, mastering it, and then scaling to avoid overwhelming change and to grow sustainably.

Thinking about implementing AI in your small business?

For hands-on help, consider joining our Marketing Power Circle ⭕ an AI implementation mastermind group that meets twice a month. Together, we focus on automating one business workflow every 90 days, turning your quantum possibilities into actions that will move you far ahead of the curve. Join Here

Connect with me, Susan Diaz on LinkedIn to gain AI literacy insights in real time.

As you hit play, please leave us a 5 star rating ⭐⭐⭐⭐⭐

It goes far in helping us bring AI implementation strategies to more small businesses.

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Attention thirsty readers everywhere! Do you have a story that's got you absolutely parched? A news item, a marketing hit or miss, something from the world of entertainment and pop culture? We're now taking story submissions. Hit reply and let us know your take on a story that caught your attention this week. We may even ask you to join us on our weekly Linkedin Live chat show, #ThirstyThursday. Happy Diwali to those celebrating! This week Susan is joined by Shelagh Cummins, founder and CEO of The Road to Seven. Apple x BBC podcast subscription service This week Apple is in the news for its subscription podcast service. They are partnering with BBC studios to bring exclusive content to North America - a channel that will give listeners access to shows that were previously only available in the UK. Generally the big companies are wary of putting a price on something that’s so readily available and free so we’re interested to see how this plays out. It comes down to knowing the purpose of your podcast - if your podcast is made for lead generation, you don’t want to create a barrier to the listener. Or maybe the actual podcast subscription is the goal itself, so really think about where your podcast fits into your funnel. It could be a low cost way of delivering a very intimate experience to your audience. Remember the flywheel - always take it up to the next level! Oprah is one of our favourite things This time of year is Oprah territory - the Favourite Things list for 2021 . This year has not let us down with a delicious list of awesome things, categorized by the type of gift and, for the first time, presented by Amazon. So while this isn’t really helping the small business owner, good on Amazon for stepping in and creating that partnership. Sometimes you have to knock on the doors of the big guys - take a chance and see where you get! Putting lipstick on a pig? We wouldn’t want to spare Shelagh some Facebook talk! The big announcement last week was the rebranding of Facebook to the new name Meta, and the new all-in approach to the Metaverse. They have also decided to shut down facial recognition program, which many of us didn’t even know about. Something that we feel should have been switched up is the leadership. Out with Zuck! Mark Zuckerberg has broken our trust over and over and should no longer be the face of the company. Facebook has forgotten that they are in business because of people and they have been putting dollars ahead of the people that support their platform. Microsoft jumps on the Metaverse bandwagon Microsoft making moves in the metaverse direction - Microsoft Teams is now including avatars. Shelagh wonders if this trend is based on new technology or simply laziness. Her thought is that anyone masking a part of themselves - be it a different background covering up a messy office or leaving your camera off because you’re not appropriately dressed for the meeting - is just hiding. This undermines the purpose of the meeting if it is to create connection with another human being. If you’re choosing to connect “face to face”, why not give them the true you? Disney Diversity Disney’s new holiday ad is out and continues the story of Lola's granddaughter Nicole from last year’s ad as a grownup. It’s a very realistic and relatable story in our society, and discusses the integration of a stepdad into his new family, which happens to be biracial. This stepdad has to find his place within old and new traditions. We love that Disney has made some decisions to be front facing with the diversity in the ad but we want to make sure they’re also looking behind the scenes, following up, and making sure that there is also diversity on their leadership team and backing up their message. Black Wall Street Market The new Black Wall Street Market in Stonecrest, Georgia has opened up in an homage to the righting of wrongs that occurred when the original market in Tulsa, Oklahoma was destroyed by white mobs 100 years ago. People travelled miles and miles to show support and celebrate the moment. Wares ranged from books to clothes to arts to food with over 10,000 people showing up for the incredibly successful grand opening. **** For these stories and more including Netflix Mobile games and P...
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AI Literacy for Entrepreneurs - EP156  What motivates a diversity rant? with Nita Tandon
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01/12/22 • 27 min

What makes someone actually get brave enough to rant about something? And if the something you're ranting about is the workplace approach to diversity, does it get even more loaded as a subject? Nita Tandon, Founder of Dalcini Stainless, award-winning sustainable housewares, is here for the inaugural issue of 'Founders Rant'. What keeps her up at night is the one dimensional approach to diversity. Does the media equate 'diversity' with color? Are employers, in an attempt to “do good”, hoping to just hire BIPOC, pat themselves on the back and say they are a “diverse and inclusive” employer? What made Nita say, "Okay, this is a rant, and I want to tell you about it." When you encounter racism or racist microgressions, you know it clearly. When you are denied something, because of your colour, or because of your gender, you know that it's because of those things! So when someone tells you, 'No, you're just seeing it wrong', it's frustrating. (psst: At the risk of calling it out brutally, if you tell me that I'm, if I'm not feeling what I'm feeling, that's what you call gaslighting. )

Here's a fun look into the mind of a social impact founder

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AI Literacy for Entrepreneurs - Marketing during times of crisis with Martin Waxman
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03/25/20 • 20 min

It’s another edition of the 4 AM Report, but instead of asking fellow marketers what keeps them up at night – we want to ask this:

Have you been having some hard chats with yourselves during this bizarrely uncertain (and frankly scary!) time?

🔥🔥🔥 If you haven’t – the time to start that is NOW. 🔥🔥🔥

Let's face it, we all have to market, large or little. It's harder than ever to stand out in a cluttered space of one size fits all and copycat marketing moves.

But while Covid-19 is stealthily spreading around the globe, our marketing worlds have to change:

🦠 Understand that things can - and will - change on a dime.

🦠 Accept that you’ll need to have systems in place to allow you to pivot

🦠 READ THE ROOM!!

🦠 Tone deaf is not the voice you want to be sharing these days

🦠 And yes, it’s time to stop automating your social postings

Our guest this week is Martin Waxman – and he basically does it all! He specializes in Digital and Social Media Strategy, is a LinkedIn Learning Author, a Social Media Professor, conducts research into AI, and leads custom-tailored social media and communications workshops and training for organizations.

Trust us. He knows how to deal with marketing in the time of Covid-19! We’re super excited to have him on to share his expertise with everyone, so have a listen.

Or, if you want a few quick tips, read on – it’s like taking a masterclass without leaving the house. Wait. That’s kind of perfect, isn’t it? #socialdistancing

Relationships Are Everything: Don’t Add to the Noise

“Relationships are long term, ultimately, and it's important for us to remember that, that it's all the different steps we take over time that affects our reputation, how people outside of our organization or our employees are perceiving us. So, if we're committed to doing the right thing if we're committed to helping if we're committed to going above and beyond as much as we can – because there's still that balance between making sure we do what we need to do to keep our organizations running, to keep our employees informed, and hopefully working. All of that is important. And I think it ties into the notion of communicating and really being open in your communications, and possibly increasing your communications but only when you have something to say....really ask, ‘Is this message absolutely necessary in these times, or will it just add to the noise?’ Just make sure that you're not adding to the noise pollution out there, that whatever bit of communications you put out is helpful and is essential in these times.”

Check Tone and Overall Content

“For like maybe the last 10 days or so most people are starting to pick up on the tone or ‘read the room’ thing a little bit. And, you know, there's been a lot of improvement. However, I think some people are actually falling down on the automation, while maybe most social and you know, ads have been checked for tone, one of the things I'm finding is email is quite bad – there’s this perception that they need to be going out to people at this time all the time. And they're continuing to go out and a whole bunch of people I know on social are also the picking on these things and pointing out the tone deafness of it....You know, I am on an email list for a retail clothing outlet that I like, and I shop at all the time. And every day, I'm still getting an email from them 60% off, you know, it's like, ‘Okay, right now, I'm not looking to buy clothes, I don't really need clothes.’ That's not an essential.”

Don’t Be Afraid to Use Humour – But Keep it Simple!

“What humour does is it serves as a little bit of a distraction. And it's a way just to help us forget the situation for a moment. You know, think about something else, get a laugh, maybe relax a bit. I mean, humour is a great tension release. Yesterday, I saw on Twitter, I thought this was this a great thing, that was shared and of course, went viral – Neil Diamond - you know, his song Sweet Caroline is pretty famous. What he did is he recorded a short video from his home so you could see him in front of his fireplace talking, singing Sweet Caroline just him and his guitar. And he changed the words to be appropriate. So instead of ‘hands touching hands’, he said, ‘hands, washing hands’, and that was just so great. And it, you know, it gives you a break. And that's what you need. Now, that said, if your brand is a very, very serious brand and have never dabbled in humor ever, ever, ever, now is maybe not the time to start because people won't be expecting it from you. They won't know how to take it, especially if it's something that's a little sarcastic or satirical, so you have to be careful with that. And I would say if you are thinking of using humor, that's great, but look to your overall brand - brand values, brand character.”

We hope you enjoyed this episode ...

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AI Literacy for Entrepreneurs - Writing with Lindsay Bell and Melissa Andrews
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03/19/20 • 32 min

What a difference a week makes. Everything seems slightly surreal, but I can tell you it most certainly is real life, as I watch my child bicycle in circles on the driveway in the middle of a school-day.

For the next few months at least, with the spread of the Covid-19 virus, we are all facing uncertain times.

So, we waffled a bit about releasing this episode of the 4 AM Report. Clearly, asking people right now what keeps them up at night is a loaded question.

But then we all talked - as a team - brought our collective years of experience together, and ultimately decided this: Yes, things are upside down right now. Yes, people are more anxious than ever.

But many of us – and YOU - in the digital space are still trying to serve clients and help peers who might need crisis communications advice.

And we felt with ALL sincerity that this week’s episode of the 4 AM Report – which focuses on writing, writing, writing – might actually be of some help to people right now.

Plus, if nothing else, one of our guests sings a Glen Campbell song. What the heck does Glen Campbell have to do with writing for the digital space? You’ll have to tune in to find out.

Take a break. Have a listen and a laugh, because we do get a little silly. And I think we all need to allow ourselves some laughter at the moment.

And if you prefer a sampling of what writing tips and tricks we share, read on.

Sd

Writing for the User Experience (UX)

“A few years ago, I set myself a little goal - I wanted to write websites which had under two under 2000 words in it in total, meaning other than the blog posts and content sections, which gets, you know, regularly updated with larger pieces. A website should actually have very little content is my general thinking. I think time has passed where you're told, sort of long drawn out explanations of how your product or service, or whatever it was, worked and how it benefited the universe - that kind of thing - nobody wants that now anymore. So, to my mind, there's a huge element of visual that's come into writing to make it user friendly. How would this fit into a box? Is this more than eight words? Would it get cut off in the email, subject headlines, those kinds of things.”

BREAK ALL THE RULES

“I was trained to write for media like a PR background. So, I followed the CP style book, you had to write out the numbers one to nine in word form, and then you'd start at the digit 10 and go up like, there's all these rules, right? You'd have to write this way, or you would get zero on projects. But I know now that I write digitally, it seems like all the rules have kind of gone out the window. It's kind of you can invent your own, you can do things your own way.”

“I would say like when you're writing, you need to have fun with it, as well. So, as you're writing, start thinking about how you can break a sentence up how you can keep it simple and as clear as possible and just break the rules throughout - the grammar Nazi rules that you used to follow. You know, you can’t start a sentence with AND, and you can't start a sentence with BUT, you can't do this. You can do that. You can actually do anything! As long as it's interesting and engaging, and it actually means something, at the end of the day, you know, you're writing to a person, how would you talk to them?

“I think of it as just like punching almost. Short. Sharp. Shocked. Run on sentences just drive me crazy. You know, you can be very impactful with your writing by just getting like, you know, four or five really powerful words, and then cut that sentence off . I mean, as long as it works, you don't, don't try and force it. But I think there's something very powerful about short, impactful writing.”

Writing What You DON’T Know!

“What I usually do is I try and approach it as if I'm writing a story. So, I'll go out and read as many stories on that subject that I can manage in the time frame that I allocate myself, researching other people's content to see what's going on in that space. I'll go read it, make some notes, some key highlights, and then I'll start expanding on those points. And what I find really helps me as well is to just write like, sometimes you get stuck when you're trying to think of ‘What am I going to say and how am I going to make it sound good?’ like first I just write whatever is off the top of my head, I just write as much as I possibly can. And then I go back later, and I fix it or add some research or some stats to support that view.”

“I may be bored to tears – but not intimidated. Hemingway said, write drunk, edit sober. (laughter) Also, read!! Like, read everything, like Melissa was saying, read, read, read, just read for your own personal benefit. I read everything. I read science stuff, I read fictional history, I read real history. And then all o...

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AI Literacy for Entrepreneurs - #68 - Staying Sane in the Covid-19 Second Wave with Gini Dietrich
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10/14/20 • 22 min

Hello friends, and welcome to the second wave of Covid-19!! 🦠🦠🦠 Ok, we kid, we kid, welcome to another edition of the 4 AM Report.

Wait. We DON’T kid! We ARE inching into the dreaded “second wave” and BOY are we not ready for this! 🤬

Rolling shutdowns are already occurring, and we’re thinking it’s going to be a long, cold winter. 🥶😷🥶

Our guest this week, Gini Dietrich, has been juggling a full household on lockdown while being the powerhouse behind umpteen numbers of properties nestled under the Spin Sucks brand.

She’s an author, featured speaker, and owner of a 🇺🇸🇺🇸🇺🇸Chicago based 🇺🇸🇺🇸🇺🇸 PR/Marketing/Comms agency - plus super hilarious, ridiculously smart, and an all-around great person.

We talk:

🦠 Life during this looming second wave of Covid-19.

🤯 The emotional shift that comes with “Oh no. Not AGAIN!”

😴 Its impact on sleep...glorious, delicious sleep...why hast thou forsaken us??

💣 The “six-month wall” of burnout people hit when faced with uncertainty and upheaval.

🎉 Plus, when you do grab that elusive sleep, the incredible power of dreams!

Give yourself a mental health break and have a listen!

About Gini

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

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Wake up world, it’s time for the 4 AM Report! 💫🎉💫

Hard to believe we’re looking ahead to 2021 already, because GURL, this has been one long, MOFO year!!! 🤯🦠🍷🇺🇸🤯

But here we are. Still tickin’. ⏰ Today is all about the anchor theory of content marketing – and making your planning easy as 🥧🥧🥧!

How to take your anchor content and: Spin 👏 that 👏 thing 👏 into 👏 as many 👏 things 👏 as you 👏 CAN!! 👏

Think of the four formats:

❶ Written format

❷ Audio format

❸ Video format

❹ And, the graphic or image format

And use them all to expand upon your anchor piece.

Before you know it, you’ll be 🏊‍♀️ 🏊‍♀️ 🏊‍♀️ swimming 🏊‍♀️ 🏊‍♀️ 🏊‍♀️ in a river of content, creating SEO magic, and driving people back to your website!

#You’reAnExpert! 🤣 Have a listen for tips and tricks. And here’s to 2021! 🥂🍾🥂

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AI Literacy for Entrepreneurs - EP284 Capitalizing on growth for a cash rich exit
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12/19/23 • 23 min

Welcome to a new episode of The Cash Rich Exit Podcast, where host Colleen O'Connell-Campbell chats with Mark Lerohl, the visionary behind First Tracks Capital. This episode delves into the minds of investors and what they seek in companies, offering a unique viewpoint for business owners eyeing a prosperous exit.

Here are some highlights you should expect - so hit play!

🤝 We explore the crucial elements that attract investors to potential acquisitions. Mark sheds light on the key factors that make a company an appealing target, providing valuable insights for business owners looking to position their companies for a cash rich exit.

💡 The growth capital gap in Canadian market and the importance of empowering Canadian businesses in their journey from break-even to positive EBITDA; and potentially towards a lucrative exit within 3-5 years.

🌐 The challenges and strategies in finding and investing in pre-IPO companies in Canada. Often word of mouth and strong relationships play a significant role in identifying promising opportunities.

📈 The importance of investing in companies with substantial growth potential. Learn how capital can be effectively utilized to expand into new markets or scale operations and how a company's ability to grow justifies valuation increases.

🚀 Private equity investing and partnerships - prioritizing collaborative partnerships that focus on mutual growth rather than mere value extraction.

Before you press play, could you spare a moment to give us a five-star rating? 🌟🌟🌟🌟🌟 Your support is crucial in helping us connect with more listeners who can benefit from these valuable discussions that support cash rich exits for self-made millionaires.

🌟 Ready to map out your personalized path to a cash rich exit? Reach out to Colleen on LinkedIn to book a 1:1 Wealth Gap Analysis with Colleen and start your journey towards a lasting legacy.

*****

The Cash Rich Exit Podcast is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.

All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.

This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.

Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.

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Welcome back to The 4am Report!

🎙️ On this podcast, since 2018 we've asked Founders and marketing leaders “what keeps you up at night?” And the answers range from funny, to relatable, to downright dystopian! In the current world, the number one answer to that question is: artificial intelligence.

Starting with this episode, The 4am Report is taking a thrilling turn as we dive into the world of AI and its impact on supercharging your marketing 🚀

From exploring AI-powered tools to the endless possibilities of automation and personalization, your host, Susan Diaz, content marketer, community builder, and category creator, the founder and CEO of one of the world’s first AI agencies, will bring you lessons and conversations that will help you stop seeing AI as "one more scary thing to learn", and instead to deploy it as a power tool! 🌟

Get ready for insightful discussions, practical tips, and thought-provoking interviews with industry experts, all centered around leveraging AI for better marketing for founder-led brands 🤖💥

In today's episode, Susan gives you the 15 minute generative AI business case for marketers, diving into:

🤖 What generative AI is and why ChatGPT from OpenAI is a global phenomenon

🤖 Why using AI is not “cheating”. And why small business must incorporate it to create ease and productivity

🤖 Learning to view generative AI as Robotic Process Automation (RPA) for the human mind

🎧 Listen to this episode now for that and a LOT more 🎧

🚀 If you're serious about incorporating AI into your business to relieve bandwidth without breaking your budget, you may need to give yourself “the AI advantage”

Deets 👉https://cp.digital/the-ai-advantage/

Thank you for tuning in to The 4am Report 🎙️✨If you’re a return visitor, please leave us a 5 star review 🌟🌟🌟🌟🌟

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FAQ

How many episodes does AI Literacy for Entrepreneurs have?

AI Literacy for Entrepreneurs currently has 224 episodes available.

What topics does AI Literacy for Entrepreneurs cover?

The podcast is about Marketing, Creative, Podcasts, Technology, Business and Toronto.

What is the most popular episode on AI Literacy for Entrepreneurs?

The episode title '#62 - The MadMen Days of Marketing Are Over, with Danny Brown' is the most popular.

What is the average episode length on AI Literacy for Entrepreneurs?

The average episode length on AI Literacy for Entrepreneurs is 19 minutes.

How often are episodes of AI Literacy for Entrepreneurs released?

Episodes of AI Literacy for Entrepreneurs are typically released every 7 days.

When was the first episode of AI Literacy for Entrepreneurs?

The first episode of AI Literacy for Entrepreneurs was released on Jun 27, 2019.

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