Agile Digital Business

In this episode of Agile Digital Business (formerly called Online Course Connections), Whitney Kilgore, PhD, of iDesign takes a student-centered approach as she talks of techniques she uses to help faculty and content experts get more comfortable in recording videos for online courses. She also shares several tools and resources that you will find helpful, no matter if you're doing online course design for your customers or for your students. I think you'll agree with me that Whitney is a master in learning experience design!

Flipgrid: https://info.flipgrid.com/

Yellowdig: https://www.yellowdig.com/

Practice: https://www.practice.xyz/

This episode is part of the online course collection of episodes listed at https://vickiemaris.com. Part 2 of the interview with Whitney appears a few episodes later in the show.

To connect with guest, Whitney Kilgore ...

Twitter: @whitneykilgore

Email: [email protected]

Website: idesignedu.org

To connect with podcast host, Vickie Maris ...

Twitter: @vickiemaris

Email: [email protected]

Website: vickiemaris.com

Join Vickie's mailing list to receive updates of new episodes, online Twitter chats and other ways to collaborate: [email protected]

Note: Episode notes revised 01/31/2022

As I was preparing for the talk I gave last week about voice search and the shifts in how our customers are seeking information about our products and services, I created a document of bonus content. It included references to several interesting marketing statistics and trends and a few points mentioned by other presenters during the 2 1/2-day module, Leading the Strategic Enterprise.

As a news brief, I've recorded part of the bonus content here for you in Episode 15 of Agile Digital Business. This episode is 6:30 minutes in length.

Here are the time codes and themes of the episode:

0:34 Introduction to this brief, news episode that features part of the content that I shared with students at the end of my session last week as bonus content. I was teaching about voice search and preparing our businesses for the digital realm.

:49 Mention of the book by Mark W. Schaefer, Marketing Rebellion: The Most Human Company Wins

1:02 Reference to Episode 12 of the podcast where I provide a short commentary about Mark's book, Marketing Rebellion.

1:33 Maintain a customer focus

1:43 Insight from Jagdish Sheth who was a guest on Episode 190 of the Marketing Book Podcast, hosted by Douglas Burdett.

1:59 I mention the book, The 4 As of Marketing by Jagdish Sheth and Rajendra Sisodia. The 4As are Acceptability, Affordability, Accessibility and Awareness. Douglas Burdett and Jagdish Sheth talk about the 4As and how they differ from the 4 Ps - product, place, promotion and price. There was discussion about how the 4Ps can sometimes be internally focused.

2:30 Jagdish mentions the trend of having a marketing officer report in to a finance position. He talks about the differences when a CMO reports in to the CEO.

3:11 Another section of the Bonus Content is about the question of "who is in charge of our digital footprint?"

3:23 "Digital disrespects departments," according to international consultant and instructor, Taru Jain, CEO of Futuremarketer. He teaches in the Digital Marketing Certificate program offered by Rutgers University. He regularly posts interesting content on digital marketing and future trends in LinkedIn. I suggest that you follow him in the social media platform to keep up with the news he is sharing on a regular basis.

3:59 Joe Urbany, professor of marketing at the University of Notre Dame, taught in a professional development session for executives last week at the university. He shared information from research by Whitler, Krause and Lehmann on the percentages of people on boards of directors with marketing experience. (the average was 2.6 percent). Whitler, Krause and Lehmann research in 2015, shows that including a person with marketing experience on the board can create positive impact on shareholder value.

4:46 I share insights from Marcus Sheridan whom I have heard speak on several occasions at Social Media Marketing World Conference.

5:15 Mention of the predictions that video along the pathway to purchase for 80 percent of the purchasing decisions in 2019.

5:27 He suggests that we have a video available for each of the 7 questions that our customers ask most frequently about our products or services. He also recommends that we take the 7 videos and mesh them together for an "80% video," which is a video that answers the questions that are getting asked 80% of the time.

6:11 Thank you for listening to Agile Digital Business podcast, with host, Vickie Maris.

6:18 Let's go out and teach, inspire and connect!

You can join the online community of Agile Digital Business listeners here: https://patreon.com/vickiemaris

What do leaders need to be doing and thinking about in times of uncertainty and complexity? Pete DeLisle, PhD, chats with me on this subject in Episode 32 of Agile Digital Business.

In a time when areas around our world have gone from simple to complex, almost simultaneously, Pete's reflections and insights are thought-provoking.

Below are the show notes and time codes to help you navigate quickly back to a section you would like to listen to for a second or third time.

0:00 A preview of one of the many insights from Pete.

:37 Introducing Pete DeLisle

1:17 Welcome to Episode 32 of Agile Digital Business; reflection on my pivot in Season 3 to bring you topics and interviews that will help you as you make adjustments to the changing needs of your customers, clients and students.

3:32 Sponsorship note - Teach. Inspire. Connect. - Online group coaching in uses of Facebook Lives and other forms of social media marketing and engagement. Current groups are running for church pastors of small to medium-size congregations and for small business owners, multi-level marketers and entrepreneurs.

6:23 Conversation begins with Pete DeLisle

8:40 "What we're encountering is massive, unpredicted or unrecognized change. Sadly, the old solutions don't work." - Pete DeLisle

10:37 Reference to vu ja de and George Carlin, "We've never been here before and it doesn't look at all familiar."

11:09 George Carlin was also informed by Yogi Berra, "We're lost but making good time."

11:27 "The old models don't work." Pete DeLisle

11:42 "The human factors are just as important as what we're trying to accomplish in our business." Pete DeLisle

13:10 More background about Yogi Berra and the New York Yankees

15:29 Intellectual honesty - you're honest about being honest. An effective leader is willing to be vulnerable. Example: "I don't have a clue what's going on here, but we'll figure it out."

16:16 On the idea of resiliency: "The underlying value is human compassion ... thinking what's going on with human beings and the full complexity of it." - Pete DeLisle

17:20 Pete discusses the task vs relationship diagram. "When you're working on one, you're not working on the other." Example: If the task is under control, you got to worry about relationship-related issues; and taking care of your folks.

20:30 We talk about a personal example of how elder care or concern for our families can cause distractions in the work day during a world crisis.

23:29 Story from the 1960s about Dave Packard and Bill Hewlett.

26:43 He mentions that the touch screen display was invented at a division at HP during the downtime.

29:40 "There are only experts on what has been. There are no experts on what will be." - a quote shared by Pete DeLisle

34:07 Concept of absorptive capacity - the ability of an organization to see or predict emerging trends in advance of others.

36:50 Pete gives an example about BASF and the strategic plan that is one sentence long: "We want to be in business 100 years from now."

38:34 Mid-conversation break where I announce the Part 2 interview with Pete DeLisle on the topic of foresight. I also mention my interview with John Lee Dumas. His episode is coming up here in Season 3.

39:34 "Agility is the ability to be responsive in expert fashion to rapidly-changing situations."

44:20 Invitation to continue the conversation in another episode of the show.

45:44 If you would like to send a suggestion for a topic for Pete to cover, please send an email to agiledigitalbusiness @ gmail dot com. You can also send a voice mail through the Speakpipe widget on my website: https://vickiemaris.com/contact

46:25 Thank you to Pete DeLisle

46:44 Reminder that you can find resources that I mention on the podcast by searching on these hashtags, #teachinspireconnect or #agiledigitalbiz

47:35 Please join me to "go online" and teach, inspire and connect!

Vickie Maris

4:00 Biography of Peter A. DeLisle, PhD

0:00 Welcome to Season 4 of Agile Digital Business podcast. Introduction by the host, Vickie Maris. Topics of leadership, personal development, team development and team communications.

:34 Insight about the music for the podcast and the accordion in the mix.

1:37 Upcoming leadership and team development programs; and music events

2:12 Frontline Leadership, April 6-7, 2022 - taught by Gar Trusley and Paul Slaggert; hosted in Indianapolis, Indiana by the Kelley School of Business Executive Education (this leadership program was previously named Supervisory Development when it was offered in South Bend, Indiana)

2:30 Developing the Effective Technical Leader, April 5-7, 2022, is taught by Dr. Pete DeLisle. The program is held in Bloomington, Indiana and is also hosted by Kelley School of Business Executive Education. This program was previously called Engineering Leadership when it was offered in South Bend, Indiana.

3:22 Take the Everything DiSC "Workplace" assessment & participate in a 90-minute facilitated discussion (virtual), "What's your style in Everything DiSC?"

4:35 Learn about the custom program you can bring to your team - an experiential learning event with an acoustic rock band about team communications

4:56 Music dates

5:02 Scott Greeson, Vickie Maris & Brady Joseph - music via a FB Live; 8:30 pm EST from the Facebook page

5:35 Concert at TAF on May 7, 2022; 7:30 pm EST - Scott Greeson, Michael Kelsey, Vickie Maris and Courtney Von Drehle

6:47 Notes about the new version of the introductory episode for Agile Digital Business.

7:44 Mention of a possible new show name in the works for the podcast.

8:02 In Season 4, host Vickie Maris is exploring the topics of leadership, personal development, team development and team communications.

8:10 Vickie Maris is a certified facilitator of the DiSC Profile, or more specifically, the "Workplace" profile in the portfolio of content from Everything DiSC. She also facilitates The Five Behaviors of a Cohesive Team. Both these are Wiley brands.

8:21 The podcast was on hold in 2021 as the business was being launched: Teach. Inspire. Connect.

8:47 Several speaking engagements occurred in 2021 and several more speaking and facilitating engagements are on the books in the new year.

9:11 Background about Vickie Maris

10:51 Feeling grateful for the podcast medium.

11:02 Capturing nuggets of wisdom in leadership, team development and team communications.

11:32 Information about the opportunity to take the Everything DiSC Workplace assessment and to participate in the virtual, 90-minute discussion.

12:33 Information about the team experiential learning event with an acoustic rock band

13:12 In the program, you can select which assessment you would want to have your team take. A few of the options include Everything DiSC Workplace, Everything DiSC Productive Conflict, Everything DiSC Agile EQ and more.

14:40 What is an Authorized Partner - Everything DiSC and The Five Behaviors

15:15 How to enroll in facilitator certification for Everything DiSC or The Five Behaviors

15:45 Thank you for checking out Episode 37 of the show

16:20 How to set up a call for talking about how any of the

To join the email newsletter list, text DISCPROFILE to 855-797-1558.

17:18 Include the hashtag #teachinspireconnect when you share out the podcast in your social media channels.

18:07 Let's go out and Teach. Inspire. and Connect!

Host of Agile Digital Business, Vickie Maris, shares nuggets of life insights to help with embracing future change. From decisions about a degree program to reminders about the value of journaling and to speaking your life intentions each day, to selecting your next employer or business opportunity, Vickie provides brief insights to help you prepare for tomorrow.

This episode of the show is sponsored by: Stories, Song and Satire by Scott Greeson & Dr. Will Miller; Feb. 16, 2020; 6 pm ET; Tippecanoe Arts Federation.

Time codes, show notes and quotes to share with others are below:

0:00 Introduction and music

:11 A welcome to Episode 26 of Agile Digital Business. Season 2 is all about preparing for the voice platform.

:51 Description of the request by Coach Ido Singer to share wisdom for the One Last Thought Podcast by Coach Ido Singer. "Bite-size nuggets of wisdom."

2:06 Announcement of the episode sponsor: "Stories, Songs and Satire." It's a show by stand-up comedian Dr. Will Miller and singer/songwriter Scott Greeson. Tickets are available at the door on the night of the show, Feb. 16, 2020, 6 pm ET at the Tippecanoe Arts Federation.

Joining Scott for the music portions of the show are Kevin Ludwig, Lee Anna Atwell and Vickie Maris Greeson.

Other shows mentioned where Scott Greeson and his band, Trouble With Monday, will be playing in 2020 include The Taste of Tippecanoe festival on June 20, 2020 and the Ouibache Music Festival on Friday, September 25, 2020.

You can listen to Scott's music at the digital streaming location of your choice or on his YouTube channel, Scott Greeson Music.

Nuggets of Wisdom shared for the One Last Thought podcast by Ido Singer ...

5:08 "Seek an employer who encourages professional development and who covers the cost of it. Seek one that permits the pursuit of your own side hustle so that you can develop multiple income streams."

5:44 Authoring books and seeking ways to better market them was the very thing that led me to the voice platform and the creation of Season 2 of the podcast to help others learn how to prepare for voice.

6:23 "When you create a list of your goals, don't just leave it there in a list. Take your goals and work backwards - reverse engineer - figure out what steps you need to take to get to the goal and put those steps in your calendar."

6:42 "Lean in to change."

6:47 "Don't sweat your selection of a major in school or of your first job. It's going to change throughout your lifetime."

7:28 "While you are working - either as an employee or as a consultant or business owner - be preparing for your next job or your next piece of business."

7:41 "Keep a journal." (Two of the books that I have authored and published and stemmed from my journal and ideas that I didn't let slip away because I had written them down.")

8:48 "Always be working with a coach, no matter what phase of life you find yourself. Whether you are an athlete, a business professional, a stay-at-home mom, a CEO of a company, everybody should be working with a coach."

9:10 "Use your voice. Speak your life intentions in to being. Let your brain hear your own voice. Visualize and speak your accomplishments in to being. It is so important for our brains to hear our own voices."

9:33 "Embrace new technology."

9:45 "When you shine your light, you co-create opportunity for others to shine."

9:54 "Stretch yourself by looking to learn things that are outside of your lane."

10:59 "Keep in mind that you have established 95% of your habits by the time you are age 35, so when you are facing change or if there is something that you deliberately want to change about your life - the 5% is pushing against the 95% that already has a routine in place. So know that you'll have to be very deliberate about it. Capture awareness of your thoughts. There are many things that you can study about this that are available for free out on the Internet. But I just want to plant that seed that changing something about your routine is not going to be easy. You will have to have awareness of your thoughts, adjust your mindset and be deliberate. You can do it!"

11:56 "Speak intentions about your future everyday. Visualize where you are going to be in moments of your future. Place yourself in those moments. And speak about them - speak about them out loud - to yourself, to your maker. Don't worry about the details of how you get there, but be intentional about visualizing being there."

12:31 Join me this week. Let's go out, and tea...