Why Clients Pay the Premium to Get Photographed by Lilly Red

08/21/24 • 18 min

If there’s one thing about Lilly Red, it’s that she’s unapologetically herself. And that’s really what her clients want when they book with her.
Join us as Lilly shares her transition from photographing cakes to capturing weddings, her challenges as an artist, and how she embraced her uniqueness as a photographer.
We talk about how Lilly’s individuality and style have attracted a global clientele, particularly Americans seeking an Italian wedding experience, and also go into how she created her unique editing style.
For photographers struggling with authenticity in an era of trends, this episode is a must-listen.
Connect with Lilly on Instagram: https://www.instagram.com/elisabettalillyred/
Visit her website: https://lillyred.it
Check out her Say Cheese! podcast: https://podcasts.apple.com/us/podcast/say-cheese/id1597708095
Topics:
00:00 - Introduction
02:13 - Lilly Red’s start as a cake/food photographer
03:48 - Why she transitioned into wedding photography
04:42 - Photographing cakes, weddings, chairs... From Qatar to Italy to all over the world
06:08 - Bringing your style and your life into your work as a photographer
09:59 - Not comparing your work to others
11:07 - How to be YOU and still attract clients?
13:05 - How to command a premium price as a photographer
15:09 - How Lilly developed her incredible editing style
16:39 - Wrapping up

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Previous Episode

Sam Hurd’s Masterclass on Using Prisms, Light & AI to Inspire Your Photography

Photographer Sam Hurd is well-known for bringing wild ideas to life through clever use of light, unique tools, and an unconventional approach to photography.
Join us as Sam talks about his professional journey, how his photography and editing style evolved over the years, how he pulls off some of the most insane shots in-camera, his approach to using AI for photography, and so much more.
If you’re a photographer looking for inspiration to add some creativity to your photo shoots, then this is one episode you should not miss.
Connect with Sam on Instagram: https://instagram.com/iamthesam
Visit his website: https://samhurdphotography.com
Check out his YouTube channel: https://www.youtube.com/samhurdphoto
Check out the Insight app: https://www.insight.photo

Topics:
00:00 - Introduction
02:01 - How Sam got started in photography
03:39 - How Sam’s photography & editing style evolved since his first shoot
05:07 - How Sam shut down his imposter syndrome
06:43 - Pro tip: Start with the light
07:46 - Flash vs natural light
8:50 - Experimenting during sessions & dealing with failures without losing momentum
10:23 - Using the same tool in different ways & environments
14:35 - Doing things in camera vs in post-processing
15:45 - Using real physics to inspire your photos
17:37 - Ethically using AI to inspire real photography
24:55 - The fastest way to transfer photos from your camera
26:08 - How Sam is building the “Insight” app for photographers
28:06 - Experimenting & acting on your inspiration
29:46 - What’s in Sam’s bag during sessions
31:52 - Wrapping up

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Next Episode

Victor Lax’s Secrets to Creative Wedding Photography

Creativity is a photographer’s bread and butter — and wedding photographer Victor Lax is a master at finding creative opportunities within the mundane.
Join us as Victor dives deep into his creative process, sharing expert insights on experimenting the right way, finding inspiration, making the most of boring locations, and so much more.
If you’re a photographer looking for fresh inspiration to conceptualize shots, this is one conversation you should not miss.
Connect with Victor on Instagram: https://www.instagram.com/victorlax/
Visit his website: https://victorlax.net
Check out his Patreon: https://www.patreon.com/victorlax
Topics
00:00 - Introduction
02:00 - How Victor got started as a photojournalist
03:19 - How he transitioned to wedding photography
06:53 - How Victor opened his photography studio
08:05 - Victor’s creative process
14:08 - How to experiment with photography, the RIGHT way
16:04 - Conceptualizing shots depending on your location
21:33 - Where Victor finds inspiration
23:36 - How Victor developed his editing style
25:13 - Is Nikon better than Canon?
26:22 - Wrapping up (+ some compliments that made us blush)

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After the Shoot - A Photography Podcast - Why Clients Pay the Premium to Get Photographed by Lilly Red

Transcript

Justin Benson

Welcome to After the Shoot, a podcast where we take a peek behind the lens to get inspired by the stories, challenges, and ideas of some of the most successful photographers in the business. I'm Justin Benson from Aftershoot, an AI culling and editing software that helps give photographers like you your time back so you can focus on what you do best while our magical unicorns take care of the most boring and time consuming parts of your job. I'll be your ho