
Roy Serafin on SEO Strategies for Photographers
12/12/24 • 35 min
In this episode of After the Shoot, host Justin Benson welcomes Roy Serafin, a wedding photographer and SEO expert, to discuss how photographers can harness the power of SEO to grow their businesses.
Roy shares actionable strategies for building an online presence that attracts your ideal clients. He covers everything from optimizing your website for search engines to leveraging blog content to rank higher and drive more inquiries.
You'll also hear Roy's insights on choosing the right keywords, creating content that resonates with potential clients, and avoiding common SEO mistakes photographers make. Whether you’re just starting out or looking to refine your online strategy, this episode is packed with invaluable advice.
Tune in to learn how to make your website a magnet for dream clients, maximize your reach, and transform clicks into bookings!
Connect with Roy on Instagram: https://www.instagram.com/roythephotographer/
Visit their Website: https://roythephotographer.com/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
In this episode of After the Shoot, host Justin Benson welcomes Roy Serafin, a wedding photographer and SEO expert, to discuss how photographers can harness the power of SEO to grow their businesses.
Roy shares actionable strategies for building an online presence that attracts your ideal clients. He covers everything from optimizing your website for search engines to leveraging blog content to rank higher and drive more inquiries.
You'll also hear Roy's insights on choosing the right keywords, creating content that resonates with potential clients, and avoiding common SEO mistakes photographers make. Whether you’re just starting out or looking to refine your online strategy, this episode is packed with invaluable advice.
Tune in to learn how to make your website a magnet for dream clients, maximize your reach, and transform clicks into bookings!
Connect with Roy on Instagram: https://www.instagram.com/roythephotographer/
Visit their Website: https://roythephotographer.com/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Previous Episode

Francisco Joel Hernandez on YouTube Education and Creative Flash Techniques
In this episode of After the Shoot, host Justin Benson sits down with Francisco Joel Hernandez, a portrait & wedding photographer and YouTube educator known for his expertise in creative lighting.
Francisco dives into his approach to using flash creatively during shoots, balancing planned setups with spontaneous inspiration. He shares how he adapts lighting to match poses and expressions, creating cohesive and striking images.
The conversation also explores Francisco's journey on YouTube, where he breaks down his process and shares educational content without gatekeeping. He discusses his popular "Building the Shot" series, where he walks viewers through every step of achieving standout portraits, from initial challenges to the final polished image.
Tune in for a compelling discussion filled with actionable insights, lighting tips, and a fresh perspective on transparency in the photography industry!
Connect with Francisco on Instagram: https://www.instagram.com/fjhphoto/
Visit their Website: https://www.fjhphoto.com/
Check out their YouTube channel: https://www.youtube.com/@fjhphoto/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Next Episode

Jennifer Stitt on Content and Awards in Photography
In this episode of After the Shoot, host Justin Benson chats with Jennifer Stitt, an award-winning photographer and competition expert, about how entering photography competitions can transform your work and elevate your skills.
Jennifer shares her inspiring journey—from starting in photojournalism to earning international accolades—and dives deep into why competitions are more than just awards. She offers practical advice on selecting images, interpreting feedback, and overcoming the fear of judgment.
Key highlights include:
- Why competitions push photographers to grow beyond their comfort zones
- Tips for choosing and perfecting images for competition submissions
- How constructive feedback can refine your craft and improve client work
- Jen’s behind-the-scenes stories of entering and winning major photography awards
If you're curious about competitions, want to improve your photography skills, or need inspiration to take your work to the next level, this episode is packed with actionable insights and motivation!
🎧 Tune in now and start your winning journey!
Connect with Jen on Instagram: https://www.instagram.com/uncorkedjen/
Visit their Website: https://foxandbrazen.com/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
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