Jessica Whitaker on Creating Timeless Brands & Balancing Business with Mental Wellness

09/18/24 • 23 min

Take one look at basically any Jessica Whitaker-owned account or webpage, and you’ll know exactly what her brand is.

On the fifth and final episode of Season 1 of After the Shoot, she tells us exactly how she created this timeless brand — and how you can do it too. We'll also talk about how she prioritizes her mental wellbeing and sets boundaries while running her photography business like a boss.

So, join us as we talk about branding, mental health, social media, and so much more. This is definitely an episode no photographer will want to miss.

Connect with Jessica on Instagram: https://www.instagram.com/jessicawhitaker/

Visit her website: https://www.jessicawhitaker.co

Join the Build & Bloom community: https://www.facebook.com/share/g/5nu1KfyBmh8Nssdh/

Listen to the Build and Bloom podcast: https://open.spotify.com/show/2WD8VTkvyEP5Wx1oCcMuBv

Topics

00:00 - Introduction

01:41 - How Jessica got started in Photography

03:52 - Building the Build & Bloom community

09:06 - 3 things to do to set boundaries around social media use

14:00 - Dealing with imposter syndrome and not comparing yourself to others

16:16 - Creating a cohesive brand for yourself and sticking to it

20:33 - Being timeless, not merely following trends

21:55 - Wrapping up

Send us a text

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Take one look at basically any Jessica Whitaker-owned account or webpage, and you’ll know exactly what her brand is.

So, join us as we talk about branding, mental health, social media, and so much more. This is definitely an episode no photographer will want to miss.

Connect with Jessica on Instagram: https://www.instagram.com/jessicawhitaker/

Visit her website: https://www.jessicawhitaker.co

Join the Build & Bloom community: https://www.facebook.com/share/g/5nu1KfyBmh8Nssdh/

Listen to the Build and Bloom podcast: https://open.spotify.com/show/2WD8VTkvyEP5Wx1oCcMuBv

Topics

00:00 - Introduction

01:41 - How Jessica got started in Photography

03:52 - Building the Build & Bloom community

09:06 - 3 things to do to set boundaries around social media use

14:00 - Dealing with imposter syndrome and not comparing yourself to others

16:16 - Creating a cohesive brand for yourself and sticking to it

20:33 - Being timeless, not merely following trends

21:55 - Wrapping up

Send us a text

Previous Episode

Victor Lax’s Secrets to Creative Wedding Photography

Creativity is a photographer’s bread and butter — and wedding photographer Victor Lax is a master at finding creative opportunities within the mundane.
Join us as Victor dives deep into his creative process, sharing expert insights on experimenting the right way, finding inspiration, making the most of boring locations, and so much more.
If you’re a photographer looking for fresh inspiration to conceptualize shots, this is one conversation you should not miss.
Connect with Victor on Instagram: https://www.instagram.com/victorlax/
Visit his website: https://victorlax.net
Check out his Patreon: https://www.patreon.com/victorlax
Topics
00:00 - Introduction
02:00 - How Victor got started as a photojournalist
03:19 - How he transitioned to wedding photography
06:53 - How Victor opened his photography studio
08:05 - Victor’s creative process
14:08 - How to experiment with photography, the RIGHT way
16:04 - Conceptualizing shots depending on your location
21:33 - Where Victor finds inspiration
23:36 - How Victor developed his editing style
25:13 - Is Nikon better than Canon?
26:22 - Wrapping up (+ some compliments that made us blush)

Send us a text

Next Episode

Jennifer Bruno Smith on Marketing Strategies for Photographers to Grow Their Business

In the first episode of After the Shoot's Season 2, our host Justin Benson talks to Jennifer Bruno Smith who reveals powerful marketing strategies for photographers looking to grow their business.
She shares insights on diversifying marketing efforts, optimizing email automation, and leveraging retargeting ads. Jennifer discusses the importance of authenticity in marketing and how her Mastermind course has helped photographers from various genres achieve success.
Tune in for practical tips and expert advice that will help take your photography business to the next level!
Connect with Jennifer on Instagram: https://www.instagram.com/boudoirbyjennifersmith/

Visit her Website: https://boudoirbyjennifersmith.com/

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After the Shoot - A Photography Podcast - Jessica Whitaker on Creating Timeless Brands & Balancing Business with Mental Wellness

Transcript

Justin Benson

Welcome to After the Shoot, a podcast where we take a peek behind the lens to get inspired by the stories, challenges, and ideas of some of the most successful photographers in the business. I'm Justin Benson from Aftershoot, an AI culling and editing software that helps give photographers like you your time back so you can focus on what you do best, while our magical unicorns take care of the most boring and time consuming parts of your job. I'll be your h