Erika Lax on Attracting Your Dream Clients
12/23/24 • 37 min
In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing business and creativity offer valuable lessons for photographers aiming to elevate their work while maintaining genuine happiness and passion for the craft.
Key highlights include:
- Why niching down helps photographers find joy and fulfillment in their work
- The importance of identifying and qualifying ideal clients
- How to confidently say 'no' and protect your creative integrity
- Marketing strategies that attract clients who align with your style and vision
- Pricing insights to reflect the value of your work
If you're a photographer ready to refine your business, attract dream clients, and elevate your craft, this episode is packed with actionable tips and inspiration to help you grow.
🎧 Tune in now and start your journey!
Connect with Erika on Instagram: https://www.instagram.com/erikabiarnes/
Visit their Website: https://victorlax.net/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
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Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
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In this episode of 'After the Shoot,' host Justin Benson explores the intricate journey of acclaimed photographer Erica Lax. Erica shares her transition from architecture to photography, the challenges of establishing her unique identity, and her strategic approach to niching down their business. The episode highlights the importance of identifying ideal clients, the power of saying no, and the evolving role of wedding planners in defining a photographer's brand. Erica's insights on balancing business and creativity offer valuable lessons for photographers aiming to elevate their work while maintaining genuine happiness and passion for the craft.
Key highlights include:
- Why niching down helps photographers find joy and fulfillment in their work
- The importance of identifying and qualifying ideal clients
- How to confidently say 'no' and protect your creative integrity
- Marketing strategies that attract clients who align with your style and vision
- Pricing insights to reflect the value of your work
If you're a photographer ready to refine your business, attract dream clients, and elevate your craft, this episode is packed with actionable tips and inspiration to help you grow.
🎧 Tune in now and start your journey!
Connect with Erika on Instagram: https://www.instagram.com/erikabiarnes/
Visit their Website: https://victorlax.net/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Previous Episode
Jennifer Stitt on Content and Awards in Photography
In this episode of After the Shoot, host Justin Benson chats with Jennifer Stitt, an award-winning photographer and competition expert, about how entering photography competitions can transform your work and elevate your skills.
Jennifer shares her inspiring journey—from starting in photojournalism to earning international accolades—and dives deep into why competitions are more than just awards. She offers practical advice on selecting images, interpreting feedback, and overcoming the fear of judgment.
Key highlights include:
- Why competitions push photographers to grow beyond their comfort zones
- Tips for choosing and perfecting images for competition submissions
- How constructive feedback can refine your craft and improve client work
- Jen’s behind-the-scenes stories of entering and winning major photography awards
If you're curious about competitions, want to improve your photography skills, or need inspiration to take your work to the next level, this episode is packed with actionable insights and motivation!
🎧 Tune in now and start your winning journey!
Connect with Jen on Instagram: https://www.instagram.com/uncorkedjen/
Visit their Website: https://foxandbrazen.com/
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
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