The future of affiliate marketing. Is it what you think?
11/09/23 • 47 min
What if you could unlock the secrets of affiliate marketing from one of the industry's experts? Join me as I sit down with Sarah Bundy, the CEO of Aim All-Inclusive Marketing, who has not only blossomed in the affiliate marketing industry for two decades but also established a successful agency from scratch. Sarah uncovers her unique journey and her decision to globe-trot before jumping headfirst into creating an all-inclusive marketing package that provides a top-notch experience for her clients. She also illuminates why diversity and equality are crucial for any business, and how they have been the cornerstone of her agency.
Let's face it, the impact of affiliate marketing on the economy has been enormous, especially during the current COVID era. Sarah shares her thought-provoking perspective on how some companies have turned the tide of the pandemic to their advantage by pivoting to B2B lead generation and affiliate marketing. Sarah's experience sheds light on the burgeoning trend of hybrid partnerships and influencer monetization, accentuating the long-term benefits and the essence of creating content with longevity.
As we wrap up our captivating conversation, Sarah offers a glimpse into the future of affiliate marketing, touching upon the critical aspects of affiliate tracking, customer experience, and data tracking. She impresses upon the challenges of delivering personalized customer experiences in the absence of third-party cookies and the potential opportunities with first-party data collection. Sarah's insights about the increasing popularity of post-back tracking and what it signifies for the future of the affiliate space are sure to leave you pondering. Tune in for an enlightening conversation that promises to guide you through the labyrinth of affiliate marketing!
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
What if you could unlock the secrets of affiliate marketing from one of the industry's experts? Join me as I sit down with Sarah Bundy, the CEO of Aim All-Inclusive Marketing, who has not only blossomed in the affiliate marketing industry for two decades but also established a successful agency from scratch. Sarah uncovers her unique journey and her decision to globe-trot before jumping headfirst into creating an all-inclusive marketing package that provides a top-notch experience for her clients. She also illuminates why diversity and equality are crucial for any business, and how they have been the cornerstone of her agency.
Let's face it, the impact of affiliate marketing on the economy has been enormous, especially during the current COVID era. Sarah shares her thought-provoking perspective on how some companies have turned the tide of the pandemic to their advantage by pivoting to B2B lead generation and affiliate marketing. Sarah's experience sheds light on the burgeoning trend of hybrid partnerships and influencer monetization, accentuating the long-term benefits and the essence of creating content with longevity.
As we wrap up our captivating conversation, Sarah offers a glimpse into the future of affiliate marketing, touching upon the critical aspects of affiliate tracking, customer experience, and data tracking. She impresses upon the challenges of delivering personalized customer experiences in the absence of third-party cookies and the potential opportunities with first-party data collection. Sarah's insights about the increasing popularity of post-back tracking and what it signifies for the future of the affiliate space are sure to leave you pondering. Tune in for an enlightening conversation that promises to guide you through the labyrinth of affiliate marketing!
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Previous Episode
What is Martech and How Affiliate Marketing Will Save the World With Michael McNerney
Get ready to geek out with us as we welcome the innovative Michael McNerney to the show. Michael is the brains behind Martech Record, a leading name in the bustling world of affiliate marketing. Together, we dive into the fascination that is affiliate marketing, and how it shapes the digital space. We uncover the unique story behind Martech Record and discuss the amazing journey Michael embarked upon to establish this trailblazing publication.
As we navigate the intricacies of the affiliate marketing world, we underscore the importance of design in cultivating credibility for publishers. We also discuss the necessity of editorial integrity when crafting content and the subsequent impact on audience engagement. Walking through the digital transformation, we examine how it has influenced content monetization and the emergence of web scraping and SEO. We also get into a spirited debate on the power of authentic content in capturing an audience and disseminating your message.
We wrap things up by casting a glance into the future, exploring the potential of affiliate marketing and its implications for organizations. We delve into monetization strategies in consumer and B2B markets and emphasize the significance of trust and engagement. We also examine the thriving community surrounding Martech Record and discuss the factors that have led to its success. We spotlight the current lack of information in the market and how it presents an opportunity for growth. Join us for a thought-provoking discussion that promises a wealth of insights into the dynamic world of affiliate marketing and content creation.
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Next Episode
Pivoting From Coupons to a Content Affiliate Marketing Program with Marshall Nyman
Ever thought about how to amplify your brand's revenue through affiliate marketing? Tune into this episode where we chat with Marshall Nyman, founder and CEO of NYMO & Co, who enlightens us on everything affiliate marketing. He opens up about his journey, guiding early-stage brands generating revenue between two to fifty million dollars, and his unique coupon strategy that guarantees better conversion rates and Average Order Value (AOV).
In our deep conversation with Marshall, we get the lowdown on optimizing affiliate programs. We discuss the importance of understanding a brand's goals, the best methods to evaluate publishers, and how to set up buckets and commissions. Marshall also imparts invaluable insight into building a sharp affiliate program and how to make things easy for your affiliates. But don't be fooled; it's not just about securing affiliates; it's also about actively pursuing potential partners and ensuring they comply with the rules. Our chat is rife with tips and strategies for those just starting in the affiliate marketing world, looking to boost their game.
Wrapping up our enlightening discussion, we delve into the recent trends in affiliate marketing and touch upon the importance of mental health and self-care for business owners. With the affiliate industry adapting to its post-pandemic state, Marshall shares how to motivate employees to take the time they need off work. We also nerd out over the potential of new content platforms and other marketing avenues. This episode is a gold mine of actionable insights and strategies and is not one to be missed!
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Affiliate Nerd Out - The future of affiliate marketing. Is it what you think?
Transcript
Hey folks , welcome to affiliate nerd out . I am your nerderator , dustin howes . Spread that good word about affiliate marketing . You're gonna find me here every Tuesday and Thursday at 12 15 on LinkedIn live and on YouTube live , so please smash that subscribe button and help support this channel out . My nerd guest of the day is Sarah Bundy , an old friend in the industry ,
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