S2 E6 Navigating the New Tariff Landscape for Amazon Sellers & winning on Amazon with Liran Hirschkorn

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02/12/25 • 40 min

In this episode of the Adventure Podcast, host Joie Roberts speaks with Liron Hirschkorn, founder of Incrementum Digital, about the evolving landscape of Amazon selling. They discuss the recent changes in tariffs and their implications for US-based sellers, the importance of strategic advertising on Amazon, and the potential of the Amazon Marketing Cloud. Liron also shares insights on how AI is transforming e-commerce, making it easier for sellers to optimize their operations and advertising efforts.

Takeaways

The closure of the tariff loophole is beneficial for US sellers.

Shipping delays may occur due to increased inspections.

US-based sellers should consider diversifying their supply chains.

Amazon Marketing Cloud offers valuable insights into customer behavior.

Higher-priced products can provide better margins for sellers.

AI can enhance communication and efficiency in e-commerce.

Sellers need to adapt their strategies to remain competitive.

Understanding the path to conversion is crucial for advertising success.

It's important to compare conversion rates with industry standards.

The future of advertising will involve more personalized targeting.

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Takeaways

The closure of the tariff loophole is beneficial for US sellers.

Shipping delays may occur due to increased inspections.

US-based sellers should consider diversifying their supply chains.

Amazon Marketing Cloud offers valuable insights into customer behavior.

Higher-priced products can provide better margins for sellers.

AI can enhance communication and efficiency in e-commerce.

Sellers need to adapt their strategies to remain competitive.

Understanding the path to conversion is crucial for advertising success.

It's important to compare conversion rates with industry standards.

The future of advertising will involve more personalized targeting.

Previous Episode

S2 E5 The Product Launch Playbook: Amazon PPC Tips with Elizabeth Greene

In this episode, host Joie Roberts interviews Elizabeth Greene, co-founder of Junglr, about her journey in Amazon PPC advertising. Elizabeth shares her passion for ads, the challenges brands face in the evolving landscape of Amazon selling, and innovative strategies for product launches. The conversation delves into the importance of data-driven decision-making, scaling brands effectively, and the significance of human connection in a technology-driven world.

Takeaways

Elizabeth Green's journey into Amazon PPC began with a desire for flexibility and a passion for advertising.

Data-driven decision-making is crucial for effective advertising strategies.

Goal setting in advertising involves understanding past successes and refining strategies based on data.

The Amazon advertising landscape is becoming increasingly complex, requiring more sophisticated approaches.

Product launch strategies have evolved, focusing on targeted and aggressive bidding.

Conversion rates and order velocity are key metrics for successful advertising campaigns.

Keyword retargeting can be a powerful tool, but requires careful management to avoid high costs.

Optimizing for profitability is essential in advertising, especially with sponsor display ads.

Human connection remains vital in a technology-driven world, enhancing business relationships.

Elizabeth emphasizes the importance of listening to clients and team members to drive growth.

Connect with BidX: https://www.bidx.io/en/

Connect with Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr

Next Episode

S2 E7 Profit Perfected: Mastering Dynamic Pricing and PPC with Chad Rubin

In this episode, Chad Rubin, CEO of Profasee, discusses the intricacies of dynamic pricing for Amazon brands, emphasizing the role of AI in optimizing pricing strategies. He shares insights on how to leverage data for better pricing decisions, the importance of integrating PPC with pricing, and overcoming common challenges faced by sellers. Chad also reveals innovative pricing hacks and the evolution of pricing strategies in e-commerce, while balancing his personal life and professional aspirations.