Advanstar Auto - Gas Prices are Relative - Not as Big an Issue - as Thought by Consumers

Gas Prices are Relative - Not as Big an Issue - as Thought by Consumers

12/09/08 • -1 min

David Carracci, GAAS chairman, discusses the need to educate consumers about preventive maintenance. Regularly scheduled tune ups, oil changes, etc. will help offset the concern over rising fuel prices - which he says are not as high as they seem in relative comparison to the economy.

Previous Episode

Tom Marx Views Growth in the Digital and Online Communications

Advertising and marketing budgets typically are impacted at the middle of the year, but Tom Marx, president and CEO of the Marx Group, says he has seen the opposite. Marx, when interviewed at this year's Global Automotive Aftermarket Symposium (GAAS) in Chicago, says he has been able to convince his clients that spending money on marketing during a down economy can increase market share. He especially sees growth in digital and online communications. Digital communications is much less expensive and more "targetable," he adds.

Next Episode

Emerging Asian Markets Will Affect US Automotive Landscape

Neil De Koker, president and CEO of OESA, expects to see tremendous shifts in how and where cars are manufactured as emerging markets develop in Asia and other continents.