How to Pitch High Profile Clients - EP 115

06/29/20 • 25 min

In this episode, my guest freelancer Jordan Fox teaches you how to pitch, network with, and have ongoing relationships with high profile clients. You’ll learn how to stand out from the crowd and get through to the connections that will put you in front of celebrities. Jordan shares what you can expect when pitching and working with high profile clients after the fact. You’ll get a strategy for building a foundation, staying the course, and execution and delivery around what you are offering the client.

Jordan shares how to offer a full service company by working with other freelancers that compliment your skill sets. He gives you the steps to build a network with experts in different lanes, team up and partner with them, and build out a world class team. By bringing in referral fees and saving your clients time searching for other talent it becomes a win-win for you and your clients.

Hear why Jordan feels that remote only work and freelancing is the future, and how diversifying your revenue streams is vital to success.

Here are some things we covered in this episode:

How to stand out from the crowd to and attract celebrity clients
How to create a strategy to get through to high profile clients
Steps to get through the gatekeeper to put you in front of celebrity clients
Tips after landing the gig
Confidentiality around working with celebrity clients
Building out your freelance team to offer additional services
Creating long term relationships with freelance partners
Standards for freelancer partners
How remote only work and freelance work is the future
The importance of having multiple streams of income
How to have a side hustle

Bio:

Jordan Fox, founder and president of MMP Digital, received his Bachelors of Science in Accounting from Syracuse University before getting his Masters in Accounting from Yeshiva University in Manhattan.

He started his career at SocialCode, then the largest social media advertising company in the world. From 2015-2016, the company ran over $300 million in advertising. Jordan led strategy and ad buying across the social media landscape for more than 20 Fortune 500 brands, including Verizon Wireless and Coca-Cola.

He then joined VaynerMedia as a Senior Account Strategist, enjoying a front seat to the brand-building dynamics of serial entrepreneur Gary Vaynerchuk. Jordan ran digital marketing programs for Chase and L'Occitane across social media, influencer marketing, paid media, e-commerce, OTT and VR/AR/AI.

Most recently, Jordan was Director of Digital Strategy for 15-time Grammy Award-winning singer-songwriter Alicia Keys. He led global strategy and partnerships across all of Alicia's digital channels, ultimately helping her reach over 80+ million followers across social media. Jordan built smarter work streams while managing her in-house production team, digital agency and record label. While working alongside Alicia, her president, music manager, publicist and philanthropy advisor, Jordan created key moments for Alicia helping her grow her brand and digital footprint.

Now, Jordan is focused on bringing MMP to a wide audience, joining his know-how with that of other seasoned digital professionals.

Connect with Jordan:

Website: www.mmpdig.com

Facebook: www.facebook.com/mmpdig

LinkedIn: www.linkedin.com/company/mmp-digital

Instagram: www.instagram.com/mmpdig

Hear why Jordan feels that remote only work and freelancing is the future, and how diversifying your revenue streams is vital to success.

Here are some things we covered in this episode:

How to stand out from the crowd to and attract celebrity clients
How to create a strategy to get through to high profile clients
Steps to get through the gatekeeper to put you in front of celebrity clients
Tips after landing the gig
Confidentiality around working with celebrity clients
Building out your freelance team to offer additional services
Creating long term relationships with freelance partners
Standards for freelancer partners
How remote only work and freelance work is the future
The importance of having multiple streams of income
How to have a side hustle

Bio:

Now, Jordan is focused on bringing MMP to a wide audience, joining his know-how with that of other seasoned digital professionals.

Connect with Jordan:

Website: www.mmpdig.com

Facebook: www.facebook.com/mmpdig

LinkedIn: www.linkedin.com/company/mmp-digital

Instagram: www.instagram.com/mmpdig

Previous Episode

How to Overcome Procrastination - EP 114

In this episode, my guest freelancer Ellen Goodwin shares how she lost clients and almost lost her business due to procrastination. We discuss how to work when no one is watching and being consistent to meet deadlines for clients.

You’ll learn about the different types of procrastination and why we procrastinate. Ellen gives tips on how to identify why you are getting distracted and how to address it. You’ll get action steps to allow for time for distraction and then refocus to get things done.

Here are some things we covered in this episode:

How to deal with the feast or famine cycles of freelancing
Tips to prepare for downtime when you’re not fully booked
Building confidence to prepare for times of insecurity
How to overcome procrastination
Why do we procrastinate?
Different types of procrastination
How to make a plan to avoid procrastination
Stop blaming yourself and setting yourself up for failure
How consistent mini-habits can get you on the right track
Reward yourself for meeting productivity goals

Bio:

Ellen Goodwin is a Productivity Trainer, TEDx speaker, and author who uses neuroscience-based principles to enable individuals and businesses to overcome all types of procrastination, build stronger habits, and be more focused so that they can be more efficient and effective with their time. Ellen believes that when it comes to productivity, there is no one-size-fits-all solution, which is why she advocates for experimentation to find the tools and techniques which will work seamlessly with your life and your business, no matter what you want to accomplish. She recently released her first book, DONE: How To Work When No One Is Watching, and is the co-host of The Faster, Easier, Better Show podcast.

Website: EllenGoodwin.com

Facebook: facebook.com/EllenGoodwincom

Next Episode

Using SEO to Build Your Freelance Website - EP 116

Are you stumped on the idea of using SEO to build your freelance website? In this episode, my guest Jason Berkotwiz, SEO expert and Founder & SEO Director of Break The Web, shares about SEO for your website, providing SEO services, having an agency, and using virtual assistants to stay on track with day-to-day tasks.

You’ll hear how to utilize SEO for your website to get more traffic, leads, and make more sales. Jason shares how to learn about SEO for free and the importance of using your testing your own strategies and using the results as case studies to land clients.

We discuss why you should consider offering multiple niches to protect yourself during times of variations in the market and the benefits of having and agency. Tune in to hear how you can make more money by offering your services as a strategist rather than just doing the tasks.

Here are some things we covered in this episode:

SEO tips for building your freelance service’s website
Getting more traffic, leads, and sales
Why you should consider hiring an SEO specialist
Services that you can offer as an SEO expert
How to make more money as an SEO consultant or strategist
How to set expectations with your client
Where to start learning about SEO
The importance of testing your strategies and using the results as case studies
The downsides of having a niche and pivoting within a market
Why you should have multiple niches
The benefits of having an agency versus being a solopreneur
Hiring a virtual assistant to help with the day-to-day tasks

Bio:

Jason Berkowitz is the Founder & SEO Director of Break The Web, an inbound digital meeting agency based in New York City. For over 6 years, Jason was a freelance SEO consultant until a natural transition led him to form his own boutique operation which he operates his expertise out of today.

Connect with Jason:

breaktheweb.agency

jasonberkowitz.com