Ep 46 | A Proven Way to Increase Your Influence with Chandler Bolt
12/13/21 • 36 min
FREE BOOK OFFER!
https://learn.self-publishingschool.com/published-relaunch?relaunch_partner=Mike%20Acker
INTRODUCTION TO EPISODE 46
Perhaps you've been musing over your idea for a book for years now. Maybe you've spent a couple of months writing down your ideas, or you've even attempted to write the whole thing. But something is always getting in the way. When you're supposed to be writing it, you're busy with work; when you have free time, you can't find the motivation to focus. And sometimes, you don't know what to write the next chapter about. What are you going to do? How do you get your book finally on paper?
Chandler Bolt, Founder and CEO of Self-Publishing School, joins Mike in this episode of the Advance Podcast. In a treat for all aspiring authors out here, he breaks down the common roadblocks to writing or ideating a book and turns them around to create actionable steps you could follow to rid yourself of them, starting right now. He shares how to discover what to write about, why your first draft is the most significant part of the process, the benefits of writing a book for entrepreneurs and business owners, and why your book is your weapon of authority and trust.
If you think you can never go for the massive commitment of completing a book, then this episode could be your first step to breaking free of that assumption. Tune in!
EPISODE 46 SUMMARY & HIGHLIGHTS
How do you finally start writing your book?
8:47
There are three kinds of writers among us all. One group that's still thinking about whether to write a book, another group that has published a book before and doesn't consider it complicated and a third group that wants to write a book to grow their business. To those who haven't started yet, there are three steps to follow for help:
9:28
- Be clear on what you want to write about
10:06
2. The second step, or the More Writing Method, involves outlining and rough draft editing for creating a mind map.
11:03
3. The next step is the Rough Draft Phase. It is where you start writing your book in chapters, outline them one at a time, and take it from there.
How do you decide what to write about?
11:49
Discover what your passion or field of expertise is. If you’re an entrepreneur, think of the many conversations you’ve had with your customers over time. Within those would lie the idea for your book. Narrow in on an idea or two and then mind map for about 15 mins to see if it could materialize.
(Full show notes are available at https://connect.mikeacker.com)
RESOURCED MENTIONED ON THE PODCAST
● All Books written by Mike Acker
● Check out the Free Resources Chandler’s offered exclusively for Advance listeners here.
CONNECT WITH CHANDLER
CONNECT WITH MIKE
----------
(Full show notes & more resources visit connect.stepstoadvance.com)
Check out the YouTube at:
https://www.youtube.com/c/ADVANCEwithMikeAcker
----------
To book Mike Acker to speak to your group or facilitate a specific workshop, email:
[email protected]
----------
FREE BOOK OFFER!
https://learn.self-publishingschool.com/published-relaunch?relaunch_partner=Mike%20Acker
INTRODUCTION TO EPISODE 46
Perhaps you've been musing over your idea for a book for years now. Maybe you've spent a couple of months writing down your ideas, or you've even attempted to write the whole thing. But something is always getting in the way. When you're supposed to be writing it, you're busy with work; when you have free time, you can't find the motivation to focus. And sometimes, you don't know what to write the next chapter about. What are you going to do? How do you get your book finally on paper?
Chandler Bolt, Founder and CEO of Self-Publishing School, joins Mike in this episode of the Advance Podcast. In a treat for all aspiring authors out here, he breaks down the common roadblocks to writing or ideating a book and turns them around to create actionable steps you could follow to rid yourself of them, starting right now. He shares how to discover what to write about, why your first draft is the most significant part of the process, the benefits of writing a book for entrepreneurs and business owners, and why your book is your weapon of authority and trust.
If you think you can never go for the massive commitment of completing a book, then this episode could be your first step to breaking free of that assumption. Tune in!
EPISODE 46 SUMMARY & HIGHLIGHTS
How do you finally start writing your book?
8:47
There are three kinds of writers among us all. One group that's still thinking about whether to write a book, another group that has published a book before and doesn't consider it complicated and a third group that wants to write a book to grow their business. To those who haven't started yet, there are three steps to follow for help:
9:28
- Be clear on what you want to write about
10:06
2. The second step, or the More Writing Method, involves outlining and rough draft editing for creating a mind map.
11:03
3. The next step is the Rough Draft Phase. It is where you start writing your book in chapters, outline them one at a time, and take it from there.
How do you decide what to write about?
11:49
Discover what your passion or field of expertise is. If you’re an entrepreneur, think of the many conversations you’ve had with your customers over time. Within those would lie the idea for your book. Narrow in on an idea or two and then mind map for about 15 mins to see if it could materialize.
(Full show notes are available at https://connect.mikeacker.com)
RESOURCED MENTIONED ON THE PODCAST
● All Books written by Mike Acker
● Check out the Free Resources Chandler’s offered exclusively for Advance listeners here.
CONNECT WITH CHANDLER
CONNECT WITH MIKE
----------
(Full show notes & more resources visit connect.stepstoadvance.com)
Check out the YouTube at:
https://www.youtube.com/c/ADVANCEwithMikeAcker
----------
To book Mike Acker to speak to your group or facilitate a specific workshop, email:
[email protected]
----------
Previous Episode
Ep 45 | Market Your Message with Tim Fitzpatrick (part 2)
INTRODUCTION TO EPISODE 45
Marketing is more than just advertising. Though anyone can advertise their product, it takes skill to generate interest, create brand awareness and sell products and services. How do you do that?
In part 2 of Mike’s conversation with Tim Fitzpatrick, we learn in detail about marketing fundamentals and how to put them into action. Tim talks about the free resources he’s offering for our listeners at the Advance podcast and how you can make the best use of them!
For exclusive resources from Tim Fitzpatrick
https://www.rialtomarketing.com/advance-with-mike-acker
EPISODE 45 SUMMARY & HIGHLIGHTS
Can you break down the marketing fundamentals quickly?
Here’s a quick description of the marketing fundamentals-
1:59
Understand who you're going to serve and how you're going to serve those people.
02:09
Work on your messaging -- which is what you say to those people, how you talk about the value you offer, and how you say that in a way that grabs attention and springs action.
02:42
Plan on how to get your message in front of the people.
Can you elaborate on storytelling for marketing messaging?
05:50
For marketing messaging, it is best to use a storytelling framework. It helps people focus on your message and not on you. Your customers can thus know what they receive from your product or service.
Storytelling enables us to communicate clearly what we do and what we have to offer in a short period.
Do you think storytelling amounts to manipulation?
14:13
It does not. Storytelling is about communicating with people in a way that resonates with them. You speak in their language to connect with them better.
Can you talk about the steps to planning?
21:46
The first step to planning is identifying your target market. Your target market needs to be specific, measurable, and time-bound.
22:43
Next, you need to know where you intend to go without getting too attached to it.
23:23
Thirdly, you need to identify your budget and resources to get an idea of who you want to work with.
23:49
The fourth step is identifying your current plan -- to get a baseline of where to start.
25:32
Identify what you’re going to focus on in the next 90 days with your marketing.
Can you talk about the three phases of the marketing evolution index checklist?
RESOURCES MENTIONED ON THE PODCAST
● StoryBrand by Donald Miller
● Right To Speak by Mike Acker
● Check out the Free Resources Tim’s offered for Advance listeners here.
CONNECT WITH TIM
CONNECT WITH MIKE
----------
(Full show notes & more resources visit connect.stepstoadvance.com)
Check out the YouTube at:
https://www.youtube.com/c/ADVANCEwithMikeAcker
----------
To book Mike Acker to speak to your group or facilitate a specific workshop, email:
[email protected]
----------
Next Episode
![undefined - Ep 1 | The Five Drivers of Success [ Season 2 ]](https://storage.googleapis.com/goodpods-images-bucket/episode_images/bb9cd65580d8db3970e56dec63dafc47a7d63fc094d3800a71e9bdb1ea022659.avif)
Ep 1 | The Five Drivers of Success [ Season 2 ]
What is your definition of success? How do you plan on achieving it?
In this episode, Mike shows you the five different drivers of success. These include education, expertise and experience, emotional intelligence, communication, and work ethics.
Tune in to learn the skills in detail.
EPISODE 1 SUMMARY & HIGHLIGHTS
What are the five drivers of success?
02:49
- Education
What type of success do you want? Does it require formal education, or does self-education help? Success is no longer about the number of degrees you have or the college you went to.
04:31
2. Expertise and experience
Most often, what people look for is the skills, sometimes, not even the experience. There is a correlation between the two, but not necessarily a causation. Some people have done the same thing for a long time and still are not experts. Some people have invested themselves, put in the targeted time, and become experts, even without years of experience.
06:09
3. Emotional intelligence (perhaps the most important driver of success)
Unless you understand yourself and the people around you, it's difficult to reach a certain level of success. Emotional intelligence is necessary.
12:59
4. Communication
Assertive communication is an important determinant of success.
20:41
5. Your work ethic
Lastly, your grit, determination, and hard work are what lead you to success.
How do you build emotional intelligence?
08:24
Building self-confidence starts with self-awareness. Start looking at yourself in the third person. Analyze your present state, assess and discover what you're doing well and can do better.
Be aware of others the same way. A large part of it also involves empathy. Understand people and make sure to not react to situations, instead take the time to assess them and respond.
What is the difference between aggressive communication, passive communication, passive-aggressive communication, and assertive communication?
13:27
Aggressive communication – Aggressive communication indicates that you're only running over people. It's when you act in an aggressive, fighter-type stance, and you're focussed on the task alone. Aggressive personalities are more prone to fights.
14:10
Passive communication – Passive communication is when you are too agreeable; you let people decide everything. You might attribute it to introvertism, which isn't the case. There are passive introverts and passive extroverts.
14:41
Passive-aggressive – Most people are passive-aggressive in their communication. They passively say things. For example, Mike explains that if he were to talk to his wife and say, 'Hey, it's gonna be a long day, and I just really wish I didn't have to come home to dirty dishes in the sink,' that would be passive communication. He isn't directly asking his wife to do anything, but he's passively, aggressively implying that she gets it done.
15:43
Assertive communication -- This type of communication is where you say what you mean and mean what you say. Many of our verbal and nonverbal aspects need to be taken care of when communicating this way.
What are the three different areas to focus on for assertive communication?
----------
(Full show notes & more resources visit connect.stepstoadvance.com)
Check out the YouTube at:
https://www.youtube.com/c/ADVANCEwithMikeAcker
----------
To book Mike Acker to speak to your group or facilitate a specific workshop, email:
[email protected]
----------
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